The Role Of IoT And Connected Devices Is Driving The Growth Of The Location Intelligence Market: A Significant Driver Propelling The Location Intelligence Market In 2025

The Location Intelligence Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Current Location Intelligence Market Size and Its Estimated Growth Rate?
The rapid expansion of the location intelligence market has been observed in recent years. The market, which was valued at $18.2 billion in 2024, is expected to increase to $20.77 billion in 2025, reflecting a compound annual growth rate (CAGR) of 14.1%. Several factors contribute to this trend, including the growth of digital mapping, the increasing need for instant location data, urbanization, a heightened emphasis on preserving the environment, and a surge in demand for location-based fraud detection solutions.

In the coming years, the location intelligence market size is projected to witness a significant surge, increasing to $34.99 billion in 2029 with a compound annual growth rate (CAGR) of 13.9%. This anticipated growth within the forecast period is attributed to factors such as the growing adoption rate of location intelligence solutions, high demand for real-time location data, increased focus on smart cities, the emergence of location-based analytics tools, and the escalating utilization of location intelligence in the agriculture sector. Several prevailing trends during the forecast period include the conjunction of the internet of things, AI-powered location intelligence platforms, implementation of blockchain technology, location-based augmented reality, and the acceptance of cloud-based solutions.

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How Are Emerging Segments Shaping the Location Intelligence Market Landscape?
The location intelligence market covered in this report is segmented -

1) By Component: Software, Service
2) By Deployment: On-Premise, Cloud
3) By Location Type: Indoor, Outdoor
4) By Application: Workforce Management, Asset Management, Facility Management, Risk Management, Remote Monitoring, Sales And marketing Optimization, Customer Management, Other Application
5) By Vertical: Retail And Consumer Goods, Government And Defense, Manufacturing And Industrial, Transportation And Logistics, Banking, Financial Services, and Insurance (BFSI), Information Technology (IT) And Telecom, Utilities And Energy, Media And Entertainment

Subsegments:
1) By Software: Geospatial Software, Data Analytics Software, Location-Based Analytics Software
2) By Service: Consulting Services, Integration Services, Support And Maintenance Services

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Which Growth Factors Are Influencing Location Intelligence Market Expansion?
The acceleration in the use of IoT and interconnected devices is projected to boost the location intelligence market's expansion. These devices form a network of physical entities equipped with sensors, software, and connectivity, enabling them to gather and transmit data. The proliferation of IoT and interconnected devices is credited to advancements in technology, cost efficiencies, data-based insights, industry acceptance, and a customer preference for convenience. IoT gadgets equipped with location tracking sensors monitor the real-time position of assets like equipment, vehicles, or inventory. Location intelligence systems scrutinize this data to oversee asset mobility, streamline pathways, deter theft or misplacement, and assure effective asset utilization. For instance, a report by Ericsson, a telecom company based in Sweden, revealed that global IoT connections hit 15.7 billion in 2023 and are expected to rise 16% to hit 38.9 billion by 2029. Further, data from the GSM Association, a non-profit industry organization based in the UK, projected a jump in global IoT connections, set to reach 23.3 billion by 2025, a considerable rise from the 15.1 billion recorded in 2021. Consequently, the escalating adoption of IoT and interconnected devices is spurring the expansion of the location intelligence market.

Who Are the Dominant Players Across Different Location Intelligence Market Segments?
Major companies operating in the location intelligence market report are Google LLC; Microsoft Corporation; IBM Corporation; Qualcomm Technologies Inc.; Uber Technologies Inc.; Nokia Corporation; Baidu Inc.; Hexagon AB; Autodesk Inc.; Lyft Inc.; Trimble Inc.; Pitney Bowes Inc.; Esri Inc.; TIBCO Software Inc.; Liberty Broadband Corporation; Alteryx Inc.; MDA Corporation; TomTom International B.V.; INRIX Inc.; Mapbox; SpotHero Inc.; CARTO; Cuebiq Inc.; Navizon Inc.; Foursquare Labs Inc.

What Trends Are Driving Growth in The Location Intelligence Market?
Leading firms in the location intelligence market are prioritizing the development of AI-enabled location intelligence tools, such as PrivacyCheck, to establish their dominance in the industry. As an AI-driven location intelligence solution, PrivacyCheck utilizes artificial intelligence algorithms to analyze location-oriented data, delivering crucial insights to companies and organizations. For example, Gravy Analytics, a US firm specializing in business intelligence via location, introduced PrivacyCheck, a key component of location intelligence technology, in October 2022. This technology assists businesses in ensuring location data from sensitive areas remains confidential and is not resold. PrivacyCheck distinguishes itself through its capacity to help organizations locate and eliminate sensitive location data from their systems, its compatibility with client's existing setups without having to share precise location data with Gravy, and its adjustable features that can be tailored to meet the specific privacy requirements of an organization.

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Which Geographic Regions Are Expected to Dominate the Location Intelligence Market in the Coming Years?
North America was the largest region in the location intelligence market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Location Intelligence Market?
2. What is the CAGR expected in the Location Intelligence Market?
3. What Are the Key Innovations Transforming the Location Intelligence Industry?
4. Which Region Is Leading the Location Intelligence Market?

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