Press release
Strong Growth Ahead: Liquid Makeup Market Size To Grow At Arecord 5.3% Cagr By 2029
Liquid Makeup
What Is the Liquid Makeup Market Size and Projected Growth Rate?
In recent times, there has been a notable expansion in the market size of liquid makeup. This market is predicted to surge from $8.93 billion in 2024 to $9.52 billion in 2025, growing at a compound annual growth rate (CAGR) of 6.6%. The significant growth in the past era is as a result of the rise of social media and digital platforms, enhanced comprehension of skincare advantages, demand for natural and organic products, and inclusive beauty trends.
Strong expansion is anticipated in the liquid makeup market over the coming years with projections estimating its size to reach a substantial $11.69 billion by 2029, expanding at a compound annual growth rate (CAGR) of 5.3%. The predicted growth during the forecasted period could be attributed to several factors such as the digitization of the shopping experience, the influence of Gen Z, the adoption of sustainable and eco-friendly formulations, and multi-functional products. The upswing in vegan and cruelty-free formulations, integration of technology, product innovations, and partnerships are also key trends expected to drive growth during the forecasted period.
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What Are the Major Segments in the Liquid Makeup Market?
The liquid makeup market covered in this report is segmented -
1) By Product: Foundation, Eye Products, Concealer, Lip Products, Other Products
2) By Gender: Men, Women
3) By Distribution Channel: Online, Offline
Subsegments:
1) By Foundation: Liquid Foundation, Tinted Moisturizers, BB Or CC Creams
2) By Eye Products: Liquid Eyeliner, Liquid Eyeshadow, Mascara
3) By Concealer: Liquid Concealer, Color Correcting Concealer
4) By Lip Products: Liquid Lipstick, Lip Gloss, Lip Stain
5) By Other Products: Liquid Blush, Setting Spray, Highlighter
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What Are The Driving Liquid Makeup Market Evolution?
Growing consciousness about personal grooming is anticipated to drive the expansion of the liquid makeup market in the future. Personal grooming involves keeping the body clean, ensuring hygiene, maintaining neat nails and hair, preventing body odor, and dressing suitably. It is influenced by multiple factors such as social norms, professional standards, and personal self-esteem. Liquid makeup is frequently used in personal grooming because of its adaptability, simplicity of use, and provision of a range of finishes and coverage choices which help individuals to enhance their natural beauty. To illustrate, a survey administered by the New York Post, a US-based newspaper, in October 2022 involving 1000 American men and women on the varied ways both genders maintain their hygiene revealed that, while 73% of both sexes claimed that personal hygiene was straightforward, only one in ten women agreed. The majority (90%) preferred washing their hands and bodies over brushing their teeth (87%) or using deodorant (84%). Men were more likely to keep a routine for cutting their nails (69%) and shaving their faces (74%). Conversely, women were more inclined to focus on cleaning their sensitive areas (85%) and following a consistent skincare routine (84%). Hence, the escalating consciousness about personal grooming is fueling the liquid makeup market.
Which Firms Dominate The Liquid Makeup Market Segments?
Major companies operating in the liquid makeup market are LVMH Moet Hennessy Louis Vuitton SE, Unilever PLC, L'Oréal S.A., Estee Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Natura & Co Holding SA, Coty Inc., Ryohin Keikau Corporation, Amorepacific Corporation, Nu Skin Enterprises Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty by Rihanna LLC, e.l.f. Beauty Inc., KIKO Inc., Nippon Shikizai Inc., KVD Vegan Beauty, Too Faced Cosmetics LLC, HUDA BEAUTY FZ-LLC, Morphe LLC, Jouer Cosmetics, Pacifica Beauty LLC, YOJIYA Co. Ltd.
What Are the Major Trends Shaping the Liquid Makeup Market?
Leading firms in the liquid makeup industry like G-Suite are focusing on groundbreaking products to improve their market profitability. G-Suite, a premium vegan lipstick, boasts a distinct demi-matt, buttery application that provides full coverage in a single application. For instance, Glossier, an American makeup and skincare firm, introduced the G-Suite lipstick in April 2023. It employs a rich mix of emollient oils, ensuring long-lasting wear that doesn't seep into the lips and is offered in nine vibrant colors. The product, perfected over three years, presents a silicone-inspired texture in a distinctive pink tube. It features a useful window revealing the shade and a user-friendly doe foot applicator. This lipstick has received praise for its comfortable wear, moisturizing effect, durability, and universally appealing shades. Additionally loaded with skin-friendly constituents like rose wax silica, black raspberry seed oil, Ashland's Orchid Complex, and shea butter makes it even more alluring.
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Which Is The Largest Region In The Liquid Makeup Market?
Asia-Pacific was the largest region in the liquid makeup market in 2024. The regions covered in the liquid makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Liquid Makeup Market?
2. What is the CAGR expected in the Liquid Makeup Market?
3. What Are the Key Innovations Transforming the Liquid Makeup Industry?
4. Which Region Is Leading the Liquid Makeup Market?
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