Men's Underwear Market Set to Grow at a CAGR of 5.3% by 2032 - Persistence Market Research

The global men's underwear market is poised for significant growth, with an estimated value of US$ 15.3 billion in 2025 and a projected expansion to US$ 21.9 billion by 2032. This growth is attributed to a Compound Annual Growth Rate (CAGR) of 5.3% during the forecast period. Several factors are driving this growth, including a rise in disposable income, shifting consumer preferences toward comfort and functionality, and increasing demand for sustainable and performance-oriented products. Furthermore, the market's expansion is facilitated by innovations in fabric technologies and design, along with the growing influence of online retail and direct-to-consumer (DTC) brands.

Among the leading segments, boxer briefs are expected to maintain a dominant share in the market due to their balance of comfort and support, making them a popular choice for everyday wear and athletic activities. Geographically, Asia Pacific is anticipated to be the leading region, accounting for a large portion of the market share by 2025, driven by the substantial male demographic in countries like China, India, and Japan. The region's rapidly expanding middle-class population, coupled with a growing interest in fitness and wellness, is contributing to the demand for higher-quality underwear, particularly for performance and activewear styles.

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Key Highlights from the Report

➤ The men's underwear market is projected to reach US$ 15.3 billion in 2025.
➤ The market is expected to witness a 5.3% CAGR from 2025 to 2032.
➤ Performance-focused underwear with features like moisture-wicking and odor resistance will play a significant role in market expansion.
➤ Asia Pacific is expected to account for 43.2% of the global market share in 2025.
➤ Boxer briefs are forecasted to hold a market share of 35% in 2025, owing to their comfort and versatility.
➤ Sustainability in manufacturing and product materials is becoming a key focus for both consumers and brands.

Market Segmentation

The men's underwear market is diverse, with significant segmentation across several key categories. The product types include boxer briefs, boxer shorts, regular briefs, trunks, and thongs, among others. Boxer briefs are expected to be the leading product type, favored for their snug fit and versatility. In addition to design types, the fabric used in men's underwear plays a crucial role in consumer purchasing decisions. Cotton remains the dominant fabric, anticipated to hold a 70.2% share in 2025 due to its natural softness, breathability, and eco-friendly appeal. Consumers are increasingly opting for cotton for its comfort, moisture absorption, and sustainability attributes.

Segmentation also extends to price range, with products ranging from budget-friendly options (under US$ 10) to premium offerings (above US$ 30). The demand for premium underwear is growing, driven by consumers' willingness to pay for enhanced comfort and superior materials. The market is also segmented by age group, with millennials and Gen Z representing a significant share due to their preference for comfort, performance, and sustainability.

Regional Insights

The Asia Pacific region is set to dominate the men's underwear market, accounting for a projected 43.2% share in 2025. This growth is primarily driven by the large male demographic in countries such as China, India, and Indonesia. Additionally, the region's urbanization trends are contributing to an increasing preference for branded and premium products. The rise in disposable income and exposure to global fashion trends, particularly in urban areas, is propelling demand for high-quality and performance-focused underwear. The region's growing fitness trend further boosts the demand for activewear-inspired underwear.

In contrast, North America and Europe are expected to maintain strong positions due to established markets and the growing trend toward premium, sustainable, and performance-enhancing products. The rise of direct-to-consumer (DTC) brands and the popularity of online retail are also significant contributors to market growth in these regions. Sustainability is a key driver in both regions, with consumers increasingly opting for eco-friendly products, which influences both product development and purchasing decisions.

Market Drivers

Rising Consumer Base Globally

As the global population continues to grow, especially in emerging markets, the demand for affordable, stylish, and functional men's underwear is increasing. The growing middle-class population in countries like India and China plays a key role in expanding the consumer base. These consumers are looking for high-quality products at affordable prices, which fuels the demand for both budget-friendly and premium underwear options. Moreover, the growing adoption of modern lifestyles, where comfort and performance are prioritized, is further driving the market.

Increasing Focus on Comfort and Performance

Comfort is a top priority for consumers when selecting men's underwear, which has led to increased demand for performance-focused products such as moisture-wicking, odor-resistant, and breathable fabrics. As consumers adopt healthier and more active lifestyles, especially millennials and Gen Z, there is a noticeable shift toward underwear that caters to fitness and wellness needs. Brands offering seamless, ergonomically designed, and temperature-regulating underwear are likely to see an uptick in demand.

Growth of Sustainable and Ethical Products

With growing awareness around environmental issues, sustainability has become a major factor in consumer purchasing decisions. Many consumers, particularly Gen Z, are prioritizing eco-friendly products. Cotton, organic cotton, and bamboo fibers are becoming popular choices due to their biodegradability and lower environmental impact. This trend is pushing companies to invest in sustainable sourcing and carbon-neutral manufacturing processes. The demand for sustainable underwear is expected to continue growing, contributing to the market's expansion.

Market Restraints

Supply Chain Challenges

The men's underwear market faces challenges related to supply chain disruptions, particularly concerning the supply of raw materials. For example, cotton prices saw significant increases in 2022, exacerbated by adverse weather conditions and supply chain bottlenecks. This has raised production costs for underwear brands that rely on cotton-based materials. Additionally, synthetic fibers such as modal and nylon, essential for performance fabrics, also face supply chain fluctuations, adding volatility to material costs and manufacturing processes.

Intense Market Competition

With numerous brands competing in the men's underwear market, price sensitivity and brand loyalty play crucial roles in determining market share. Smaller brands often struggle to differentiate themselves from established players, such as Hanes, Calvin Klein, and Tommy John. The growing presence of online-only, direct-to-consumer brands has further intensified competition, putting pressure on traditional retail channels and established brands to innovate and adapt quickly to changing consumer demands.

Market Opportunities

Innovations in Product Functionality

There are significant growth opportunities for brands that can capitalize on innovative fabric technologies and functional designs. Consumers are increasingly seeking products that enhance their daily lives, from anti-chafing technologies and anti-odor fabrics to performance-enhancing materials for sports or travel. For instance, bamboo and silver-ion fabrics are gaining popularity for their antimicrobial properties, which are essential for active and performance wear.

Rise of Gender-Neutral and Adaptive Underwear

As the market embraces diversity and inclusivity, the demand for gender-neutral and adaptive underwear is increasing. Consumers across various demographics are looking for underwear that fits a wide range of body types and suits personal preferences. Brands such as MeUndies and TomboyX are leading the way in offering minimalist and comfortable designs that appeal to both men and women, particularly in the growing LGBTQ+ market.

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Frequently Asked Questions (FAQs)

➤ How big is the men's underwear market?
➤ Who are the key players in the global men's underwear market?
➤ What is the projected growth rate of the men's underwear market?
➤ What is the market forecast for the men's underwear industry by 2032?
➤ Which region is estimated to dominate the men's underwear market through the forecast period?

Company Insights

✦ Hanesbrands Inc.
✦ Philips-Van Heusen Corporation
✦ Ralph Lauren Corporation
✦ Jockey International Inc.
✦ American Eagle Outfitters Inc.
✦ Iconix Brand Group Inc.

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