Electric Kettle Market Predicted to Reach USD 2.7 Bn by 2032, Growing at a CAGR of 5.3%| Persistence Market Research

The global electric kettle market has been experiencing steady growth and is projected to continue expanding in the coming years. As of 2025, the market size is estimated at US$ 1.9 billion and is expected to grow at a CAGR of 5.3% through 2032, reaching US$ 2.7 billion by the end of the forecast period. This growth is largely attributed to evolving consumer preferences for convenient, energy-efficient kitchen appliances and the increasing demand for smart electric kettles with features like automatic shut-off and temperature control.

Key growth drivers behind the electric kettle market include urbanization, the growing middle-class population, and rising disposable incomes, particularly in emerging economies like China, India, and Brazil. These regions have witnessed a surge in demand for affordable and durable electric kettles, while developed markets are shifting toward high-end models with innovative features. Energy conservation trends are also promoting the adoption of eco-friendly electric kettles, as consumers become more conscious about their environmental impact. Smart electric kettles, offering convenience and energy-saving capabilities, are set to gain significant market share, especially in urban areas.

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Key Highlights from the Electric Kettle Market

➤ The electric kettle market size is estimated to reach US$ 1.9 billion in 2025, growing at a CAGR of 5.3% through 2032.
➤ Stainless steel electric kettles are predicted to dominate, holding 48.7% market share in 2025 due to their durability and energy efficiency.
➤ Energy-efficient electric kettles are increasingly in demand, with features like automatic shut-off and reduced energy consumption.
➤ Online sales platforms are becoming vital for electric kettle distribution, expected to hold 48% of the market share by 2025.
➤ Smart electric kettles with temperature control and app integration are projected to revolutionize the market by 2032.
➤ Asia Pacific is predicted to lead the electric kettle market with a 47% share in 2025, driven by cultural trends and urbanization.

Market Segmentation

The electric kettle market can be segmented based on material type, end-user, capacity, and distribution channels, each catering to different consumer preferences and needs. Material types include stainless steel, plastic, and glass, with stainless steel emerging as the most popular choice. Stainless steel kettles are favored for their durability, rust resistance, and energy efficiency. They are particularly sought after in residential settings, where consumers prioritize long-lasting appliances.

End-user segmentation reveals that the residential sector dominates, projected to account for 68.7% of the market share in 2025. As urbanization continues, people are seeking convenient, time-saving appliances like electric kettles, especially in homes with busy lifestyles. Commercial use, while growing, makes up a smaller portion of the market, with businesses in the hospitality and foodservice sectors increasingly adopting electric kettles to meet their boiling needs.

The capacity segmentation shows that electric kettles with capacities 1L to 1.5L are the most popular, meeting the needs of small to medium-sized households. These kettles offer the perfect balance of convenience and energy efficiency for everyday use. Distribution channels for electric kettles are increasingly dominated by online platforms, offering greater convenience and variety compared to traditional retail stores. Online shopping provides easy access to a wide range of models, detailed product descriptions, and reviews, allowing consumers to make informed purchasing decisions.

Regional Insights

Asia Pacific: The Dominant Region for Electric Kettles

Asia Pacific is the largest and fastest-growing region in the electric kettle market, projected to hold a 47% share in 2025. This can be attributed to the cultural significance of tea in countries like China, India, and Japan, where the electric kettle is an essential kitchen appliance. Additionally, rapid urbanization and a growing middle-class population are driving demand for convenient kitchen gadgets. The urban population in this region is expected to reach 3.5 billion by 2032, significantly boosting the market for modern household appliances like electric kettles.

North America and Europe: Shifting Toward Premium and Smart Models

In North America and Europe, the electric kettle market is witnessing a shift toward premium models with advanced features, such as smart controls, customizable temperature settings, and energy-saving functionalities. These regions, known for their environmentally conscious consumers, are showing an increasing preference for eco-friendly electric kettles made from recyclable materials and with reduced plastic use. Sustainability has become a key factor driving purchasing decisions, particularly in the European market, where strict environmental regulations are influencing product development.

Market Drivers

Urbanization and Changing Lifestyles

The increasing pace of urbanization is one of the primary drivers behind the growing electric kettle market. As more people move to cities and lead fast-paced lifestyles, the demand for time-saving and energy-efficient kitchen appliances rises. Electric kettles are highly convenient, offering a quick solution to boiling water for beverages, cooking, and instant meals. Additionally, the growing number of dual-income households has further fueled the need for appliances that simplify daily tasks, making electric kettles a common feature in modern homes.

Growing Middle-Class Population with Higher Disposable Income

As disposable incomes rise, especially in emerging economies like India, Brazil, and China, middle-class consumers are increasingly able to invest in high-quality, energy-efficient kitchen appliances. Electric kettles, known for their affordability, efficiency, and convenience, have become a staple in many households. Moreover, with rising interest in premium beverages like specialty teas and coffees, consumers are willing to pay a premium for electric kettles that offer customizable temperature settings and superior energy efficiency.

Market Restraints

Safety Concerns and Counterfeit Products

Despite the growing demand for electric kettles, the market faces several challenges, particularly regarding safety concerns related to low-quality or counterfeit products. Many inexpensive models use substandard materials that may pose safety risks, such as overheating, water leakage, or the release of harmful chemicals. In regions where product safety regulations are lax, counterfeit products often flood the market, undermining consumer confidence and deterring potential buyers.

Regulatory Issues and Cost of Innovation

The regulatory landscape surrounding electric kettles can also act as a restraint. Safety standards, environmental regulations, and import-export restrictions may vary from region to region, making it difficult for manufacturers to ensure compliance. Additionally, the cost of innovation required to meet consumer demand for smart kettles, energy efficiency, and eco-friendly materials can be high, which may increase the price of advanced models and limit market penetration.

Market Opportunities

Smart Electric Kettles: The Future of the Market

One of the most significant opportunities in the electric kettle market lies in the development of smart electric kettles. These kettles, which integrate IoT technology, can be controlled remotely through mobile apps, offering enhanced convenience and customizable settings. Smart kettles allow users to set boiling schedules, monitor energy consumption, and even receive notifications when the kettle reaches the desired temperature. With the increasing adoption of smart home devices, smart kettles are expected to become a popular choice for tech-savvy consumers.

Customizable Temperature Control for Premium Beverages

Another opportunity lies in the growing demand for customizable temperature control in electric kettles. Consumers, particularly in regions with a strong tea and coffee culture, are increasingly looking for kettles that can adjust water temperature based on their beverage needs. For instance, green tea requires a lower temperature than black tea, and coffee brewing methods such as the French press require hotter water. As consumer preferences shift toward more premium experiences and personalized products, electric kettles with temperature control will gain traction in the market.

Eco-friendly Electric Kettles with Sustainable Features

With the growing trend of sustainability, there is a significant opportunity for manufacturers to develop eco-friendly electric kettles. Kettles made with recyclable materials, low-energy consumption features, and reduced plastic use are expected to gain popularity, especially in regions like Europe, where environmental consciousness is high. As consumers become more aware of their ecological footprint, the demand for energy-efficient and environmentally friendly products is likely to increase.

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Frequently Asked Questions (FAQs)

➤ How Big is the Electric Kettle Market?
➤ Who are the Key Players in the Global Electric Kettle Market?
➤ What is the Projected Growth Rate of the Electric Kettle Market?
➤ What is the Market Forecast for the Electric Kettle Market by 2032?
➤ Which Region is Estimated to Dominate the Electric Kettle Market through the Forecast Period?

Company Insights

✦ Philips
✦ Breville
✦ De'Longhi
✦ Morphy Richards
✦ Cuisinart
✦ KitchenAid
✦ Russell Hobbs
✦ Hamilton Beach
✦ Tefal
✦ SMEG
✦ Sunbeam Products
✦ Zojirushi Corporation
✦ Bajaj Electricals
✦ Kenwood Limited
✦ Midea Group

The electric kettle market is set for substantial growth in the next decade, driven by urbanization, rising disposable incomes, and advances in smart technology. Manufacturers are increasingly focusing on eco-friendly solutions, customizable temperature settings, and energy-efficient designs, positioning the market for further innovation and consumer satisfaction.

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