Cricket Equipment Market Anticipated to Hit USD 1,209.2 Mn by 2032: Persistence Market Research Study

The global cricket equipment market is expected to experience significant growth in the coming years. Valued at US$ 768.1 million in 2025, the market is projected to reach US$ 1,209.2 million by 2032, registering a compound annual growth rate (CAGR) of 6.7% from 2025 to 2032. Cricket, the second most popular sport worldwide with over 2.5 billion fans, has seen a surge in demand for high-quality equipment driven by several factors. This increase is primarily attributed to the growing number of professional players, the expanding popularity of professional leagues like the Indian Premier League (IPL) and Big Bash League, and a heightened focus on player safety. Additionally, the growth of e-commerce platforms has enhanced accessibility, making cricket gear available to a global audience.

Cricket equipment spans various categories, including bats, balls, protective gear, and clothing, each designed to enhance the player's performance, safety, and comfort. The South Asia region dominates the market, primarily due to its deep-rooted cricket culture, vast fan base, and substantial domestic demand for cricket gear. India, with over 30 million active players, represents a significant portion of the demand. Women's cricket is also emerging as a major growth segment, further boosting demand for specialized gear. In parallel, the rapid growth of grassroots cricket programs in regions like the U.S. and UAE is driving interest in cricket, thereby pushing the market forward.

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Key Highlights from the Report:

➤ The market size is projected to reach US$ 1,209.2 million by 2032.
➤ South Asia remains the largest and most lucrative region for cricket equipment.
➤ Women's cricket is significantly boosting demand for specialized gear.
➤ The rise of e-commerce platforms like Amazon and Flipkart is driving sales.
➤ Technological advancements in lightweight bats and smart cricket equipment are reshaping the market.
➤ Rising participation in T20 leagues and school-level cricket programs offers ample growth opportunities.

Market Segmentation

Product Type Segmentation

The cricket equipment market is primarily segmented by product type, with the most significant share attributed to bats and balls. Bats, particularly those crafted from English willow, are highly sought after due to their durability and performance capabilities. Replacement rates for bats are high as players, both professional and amateur, frequently upgrade their equipment for enhanced performance. In 2025, for example, Kookaburra launched its Nickel cricket bat, a model crafted from Grade 2.1 English willow, designed to offer better precision and power for players.

Protective gear is another critical segment in the market, driven by the need for player safety. Helmets, pads, gloves, and guards are essential components of the cricketer's kit. The increasing emphasis on player safety, especially following incidents of injuries, is propelling the growth of this segment. With advancements in shock-absorbing technology, helmets are becoming more durable and lightweight, significantly improving protection without compromising comfort.

End-User Insights

The cricket equipment market is also segmented by end-user, with men's cricket equipment continuing to dominate the overall demand. However, the women's segment is rapidly expanding. The establishment of leagues like the Women's Premier League (WPL) and The Hundred Women's series has significantly increased visibility for women's cricket. As of 2023, the ICC reported over 1.5 million women and girls actively participating in cricket globally, with Australia witnessing a 67% rise in female participation over the past five years. These developments have led to an increased demand for tailored cricket gear such as women's cricket bats, protective gear, and clothing, which now come in designs specifically suited for female cricketers.

Youth cricket is also an emerging market segment, with increasing interest in junior programs and school-level cricket academies. This surge in participation is expected to create demand for affordable, beginner-level cricket equipment, such as lightweight bats and durable balls designed for younger players.

Regional Insights

South Asia Cricket Equipment Market Trends

The South Asia region, particularly India, holds the largest share of the global cricket equipment market. The deep-rooted cricket culture in this region is a major driver of demand for cricket gear. India, home to more than 30 million active cricketers, is the most prominent consumer market for cricket products. The surge in popularity of T20 leagues, such as the IPL, has also directly impacted consumer behavior, leading to an increase in the sales of cricket bats and accessories. For example, during the 2023 IPL season, sales of cricket bats in India surged by approximately 20%, underscoring the influence of the sport on consumer purchases.

Additionally, the growing middle-class population and rising disposable incomes in South Asia are further accelerating market growth. As cricket continues to thrive in countries like Pakistan, Sri Lanka, and Bangladesh, the demand for high-performance cricket equipment is expected to remain strong.

Africa Cricket Equipment Market Trends

In contrast to South Asia, Africa's cricket equipment market is still in the development phase but has shown promising growth. Countries like South Africa, Kenya, Zimbabwe, and Namibia have seen increased interest in cricket, thanks to both ICC development programs and growing grassroots initiatives. The rise in youth participation and the development of cricket academies have fueled the demand for basic cricket equipment, particularly bats, balls, and protective gear. Moreover, with more nations hosting ICC tournaments and the rise of T20 leagues, the continent is becoming an important market for cricket equipment manufacturers.

Market Drivers

One of the primary drivers of the cricket equipment market is the growing popularity of cricket accessories among enthusiasts. With cricket being the second most popular sport globally, the sport's various formats-especially the lucrative T20 leagues like the IPL, Big Bash League, and Major League Cricket (MLC)-have substantially boosted fan engagement. As the popularity of the sport expands, particularly in emerging markets like the U.S., there is a growing demand for professional-grade cricket equipment, including bats, balls, and protective gear.

In addition, the rise of women's cricket has opened up new avenues for growth. Professional leagues and national teams are gaining more visibility, leading to a surge in demand for specialized gear tailored for female athletes. This increasing participation at all levels-whether at the grassroots or professional tier-continues to fuel market expansion.

Market Restraints

One of the major restraints in the cricket equipment market is the high cost of premium equipment, which remains a significant barrier, especially in developing regions. High-end products from brands like Kookaburra, Gray-Nicolls, and SG come with hefty price tags. Professional-grade bats, such as those crafted from English willow, can cost anywhere from US$ 300 to US$ 1,000. This is unaffordable for many amateur players, particularly in emerging markets where cricket's popularity is rising but incomes remain low. The cost barrier limits widespread participation, especially in regions with a burgeoning interest in cricket but a lack of financial resources.

Market Opportunities

The expansion of cricket programs in schools and universities represents a major opportunity for the cricket equipment market. Countries with a strong cricketing tradition, such as India, Australia, and England, have long-established school systems where cricket is part of the curriculum. Emerging markets like the U.S. and UAE, however, are rapidly adopting cricket programs in schools and universities, creating an untapped market for cricket equipment. This is leading to a significant demand for affordable, high-quality cricket gear, which could be a key growth area for equipment manufacturers and retailers alike.

Moreover, the rise of grassroots cricket initiatives and ICC-backed development programs in non-traditional cricketing nations further enhances market prospects. As more educational institutions and training academies adopt cricket, the market for both basic and premium equipment is poised for substantial growth.

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Frequently Asked Questions (FAQs)

➤ How Big is the Cricket Equipment Market?
➤ Who are the Key Players in the Global Cricket Equipment Market?
➤ What is the Projected Growth Rate of the Cricket Equipment Market?
➤ What is the Market Forecast for Cricket Equipment in 2032?
➤ Which Region is Estimated to Dominate the Cricket Equipment Industry through the Forecast Period?

Company Insights

✦ Kookaburra
✦ Gray-Nicolls
✦ SG (Sanspareils Greenlands)
✦ Gunn & Moore (GM)
✦ Masuri
✦ MRF Sports

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