Baby Stroller Market Forecasted to Grow at a 5.6% CAGR, Surpassing USD 3972.6 Mn by 2032 | Persistence Market Research

The global baby stroller market has experienced significant growth in recent years, with an upward trajectory expected to continue well into the next decade. Baby strollers, once viewed as simple mobility tools, have evolved into multifunctional, high-tech products catering to the evolving needs of modern parents. With a projected market value of USD 2,712.9 million in 2025 and a steady compound annual growth rate (CAGR) of 5.6%, the market is set to reach USD 3,972.6 million by 2032. The growing demand for convenient, safe, and comfortable strollers is attributed to changing family dynamics, urbanization, and increased participation of women in the workforce.

Key growth drivers in the baby stroller market include the growing number of working mothers seeking practical and efficient childcare solutions. Additionally, urbanization has led to the need for compact, lightweight, and easily maneuverable strollers. The expanding e-commerce sector has provided a new avenue for growth, as consumers in both urban and rural areas now have access to a wide variety of products online. Moreover, global brands are introducing innovative, luxury, and multifunctional strollers to meet the demand of tech-savvy, convenience-oriented parents. The North American region holds a dominant share of the market, owing to the high spending capacity of consumers and the prevalence of dual-income households.

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Key Highlights from the Report:

➤ The global baby stroller market is projected to grow at a CAGR of 5.6% from 2025 to 2032.
➤ The lightweight segment is expected to account for 41% of the market share in 2025.
➤ The offline distribution channel will hold 57% of the market share in 2025.
➤ Strategic collaborations, like Lamborghini x Silver Cross, are driving the demand for luxury strollers.
➤ The booming e-commerce sector is fueling competition from new and cost-effective players.
➤ North America is expected to dominate the market, accounting for 38% in 2025.

Market Segmentation: Product and Distribution Channel

Product Segmentation

The baby stroller market is primarily segmented based on product type, catering to various parenting needs. The most notable product segment is the lightweight stroller, which is projected to account for approximately 41% of the market share by 2025. These strollers are particularly appealing to urban families, as they are compact, easy to maneuver, and can be folded for convenient storage in smaller living spaces. With more families living in cities where space is limited, the demand for portable and foldable strollers is on the rise.

Another key segment is travel systems, which combine infant car seats with strollers to provide a seamless travel experience. This category is expected to experience substantial growth during the forecast period due to the increasing demand for products that simplify daily routines, especially for parents who need to switch between car rides and walks without the hassle of transferring their baby from one seat to another.

Distribution Channel Insights

The market is also segmented by distribution channel, with both offline and online channels contributing significantly to the growth. In 2025, the offline segment is projected to dominate with a share of 57%. Offline stores, particularly specialty retailers, provide consumers with a personalized shopping experience and expert advice, making them a popular choice for parents looking to test products before making a purchase. These stores also offer premium brands and the latest models, which appeal to customers who prioritize quality and innovation.

In contrast, the online distribution channel is expected to be the fastest-growing segment. The rise of e-commerce platforms such as Amazon, Flipkart, and FirstCry has made it easier for parents to browse a wide range of strollers from the comfort of their homes. The online shopping experience offers the convenience of comparing different brands, reading reviews, and finding the best prices, which is particularly beneficial for first-time parents or those in emerging markets with limited access to physical stores.

Regional Insights: Key Market Trends

North America

North America, particularly the United States, is projected to account for a significant portion of the baby stroller market, with a dominant share of 38% in 2025. High disposable incomes, coupled with a large percentage of dual-income households, are driving the demand for premium, multifunctional strollers. Parents in North America are increasingly seeking strollers that offer both convenience and luxury. This trend is further supported by strong online presence and marketing strategies from major brands like Evenflo, UPPAbaby, and BOB Gear, which cater to the demand for high-quality products.

Asia Pacific

In contrast, the Asia Pacific region is expected to witness considerable growth in the coming years. Countries like India, China, and Japan are seeing a surge in the birth rate and a shift towards modern parenting practices, driving demand for baby strollers. As per recent UNICEF reports, South Asia's birth registration rate has risen significantly, fueling growth in the baby products sector. Additionally, the growing digital penetration and millennial parenting trends are enabling brands to launch direct-to-consumer models and engage in targeted online campaigns, further boosting the market in this region.

Market Drivers

The primary driver of the baby stroller market is the increasing participation of women in the workforce. As more women join the workforce, there is a rising demand for childcare solutions that are both practical and convenient. Baby strollers offer working mothers a means to efficiently balance their professional and parenting responsibilities, as they enable easy mobility for parents with infants and toddlers. According to the World Bank Gender Data Portal, approximately 1.4 billion women globally were employed in 2023, making strollers an essential tool for many families.

Urbanization also plays a critical role in the market's expansion. With more families moving into cities, space is becoming increasingly limited. Consequently, there is a growing preference for lightweight, foldable, and compact strollers that can be stored easily in smaller living spaces and are convenient for travel.

Market Restraints

One of the key challenges facing the market is the limited product awareness in emerging regions. In countries such as Indonesia, Vietnam, and Nigeria, traditional baby transport methods such as carrying infants in cloth slings are still prevalent due to cultural norms and economic factors. In these regions, modern baby strollers are not as widely adopted, which limits market growth potential. However, educating consumers through targeted marketing and leveraging e-commerce platforms could help address this issue and increase awareness.

Another restraint is the high cost associated with premium strollers. Many high-end strollers come with advanced features such as adjustable seating, suspension systems, and luxury designs, making them more expensive. This could deter parents in developing regions or those with lower income levels from purchasing such products, limiting the market's growth in these areas.

Market Opportunities

A significant opportunity for growth lies in the expansion of e-commerce in emerging markets. Digital platforms have opened up new avenues for brands to reach consumers who may not have access to physical retail stores. The increasing use of smartphones and the internet in regions like South Asia and Africa presents an exciting opportunity for brands to expand their customer base and cater to the growing demand for affordable and premium baby strollers.

Moreover, innovative product launches and partnerships are creating exciting growth avenues. For example, luxury brands such as Lamborghini and Silver Cross have introduced high-end, limited-edition strollers, tapping into a niche market of affluent parents. Similarly, brands like Momcozy and Doona are continually innovating to offer versatile and user-friendly strollers, meeting the needs of modern parents.

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Frequently Asked Questions (FAQs)

➤ How Big is the Baby Stroller Market?
➤ Who are the Key Players in the Global Baby Stroller Market?
➤ What is the Projected Growth Rate of the Baby Stroller Market?
➤ What is the Market Forecast for Baby Strollers in 2032?
➤ Which Region is Estimated to Dominate the Baby Stroller Industry through the Forecast Period?

Company Insights

✦ Bugaboo International B.V.
✦ Thule Group
✦ Mima
✦ Radio Flyer
✦ Nuna Intl BV
✦ UPPAbaby
✦ Baby Jogger LLC
✦ Newell Brands
✦ FirstCry

Conclusion

The baby stroller market is experiencing robust growth, driven by the changing dynamics of family structures, urbanization, and increasing participation of women in the workforce. With innovation at the forefront, baby stroller brands are tapping into emerging trends such as e-commerce and multifunctionality, setting the stage for an exciting future. Regional markets, particularly in North America and Asia Pacific, will continue to play a pivotal role in shaping the industry, while new opportunities are emerging through digital platforms and product innovations. As demand grows for safer, more convenient, and customizable baby strollers, the market is poised for steady expansion in the years to come.

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