Indonesia Pet Food Market Size Worth USD 2.3 Billion by 2033 | CAGR: 5.04%

Pet Food Market in Indonesia 2025:

How Big is the Indonesia Pet Food Industry?

The Indonesia pet food market size was valued at USD 1.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.3 Billion by 2033, exhibiting a CAGR of 5.04% from 2025-2033.

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 1.4 Billion
Market Size in 2033: USD 2.3 Billion
Market Growth Rate (CAGR) 2025-2033: 5.04%

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Indonesia Pet Food Market Trends and Drivers:

The Indonesia pet food market is witnessing dynamic growth fuelled by an increase in the number of pets kept, changing lifestyles of consumers, and growing disposable incomes. Essentially, the pet humanization trend is persuading pet owners to treat their pet animals as family members, which is being translated into higher expenditure on high-value, nutritious pet food products. Also, urban life and smaller family sizes are driving demand for convenient, ready-to-eat pet food forms, including wet and semi-moist.

Additionally, greater pet health and wellness awareness is driving interest in specialty formulations, like grain-free, hypoallergenic, and functional foods supplemented with vitamins, minerals, and probiotics to maintain digestion, joint function, and immune support. In addition, the growth of contemporary retail channels-supermarkets, hypermarkets, and pet specialty stores-is enhancing product visibility and access, while the fast pace of growth in nline platforms is giving consumers the option of home delivery and subscription-based offerings. Likewise, domestic manufacturers are raising investments in research and development to develop products aligned with regional taste profiles and climate, thus enhancing their competitiveness against multinationals.

In addition to this, push marketing and online interaction strategies, such as social media platforms and influencer collaborations, are creating brand awareness and inspiring trial among younger, technologically advanced pet owners. Furthermore, partnerships between pet food brands and veterinary clinics are creating trust and informing customers of the value of customized nutrition by life stage and breed. In addition, favorable regulatory policies and government efforts to maintain food safety and quality levels are bolstering market credibility and consumer trust.

Similarly, the trend towards sustainable and responsible ingredients is also encouraging manufacturers to add responsibly produced proteins and environmentally friendly packaging solutions, which is appealing to eco-aware consumers. Along a similar line, the effect of the COVID-19 pandemic has spurred pet adoption and online shopping habits, thereby giving a welcome boost to the pet food category. Lastly, continued innovations like freeze-dried and fresh-frozen pet foods, and collaborations between domestic and overseas players are expected to diversify the product offerings, tighten distribution channels, and maintain the strong growth of Indonesia pet food market.

Indonesia Pet Food Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Product Type:

• Dry Food
• Wet Food
• Treat/Snacks
• Others

Analysis by Animal Type:

• Dogs
• Cats
• Birds
• Others

Analysis by Distribution Channel:

• Specialized Pet Shops
• Online Channel
• Supermarket and Hypermarket
• Others

Regional Analysis:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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