Tahini Market Anticipated to Expand Beyond Traditional Culinary Use by 2033 - Persistence Market Research

As global palates continue to diversify, the tahini market has emerged as a niche yet thriving segment within the broader food and condiments industry. Tahini, a paste made from ground sesame seeds, is witnessing strong demand globally, driven by rising consumer interest in plant-based, ethnic, and health-centric foods. In 2014, the global tahini market was valued at US$ 1,300.1 Mn. Forecasts suggest a steady CAGR of 5.2% during the assessment period (2015-2025), with the market expected to reach a value of US$ 2,258.3 Mn by the end of 2025.

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Among the key drivers behind this growth is the surging global interest in Middle Eastern cuisine, with tahini playing a central role in recipes like hummus, baba ghanoush, and halva. The paste and spreads segment is anticipated to remain dominant, owing to tahini's wide-ranging culinary uses and nutritional benefits. Regionally, North America leads the charge due to the popularity of hummus as a healthy dip, followed by Europe where tahini-based desserts and sauces are becoming mainstream in food service and retail alike.

Key Highlights from the Tahini Market Report

➤ The global tahini market is forecasted to grow at a CAGR of 5.2% from 2015 to 2025.
➤ The paste and spreads segment held over 55% market share in 2015 and is projected to remain dominant.
➤ Hummus applications accounted for nearly 60,000 tonnes in 2014 and are expected to hit 90,000 tonnes by 2025.
➤ Tahini spread segment is expected to create incremental opportunity of US$ 300 Mn between 2014 and 2025.
➤ Halva consumption is projected to reach over 62,000 tonnes by 2025, with significant demand in North America and Europe.
➤ Sauces and dips are gaining traction post-2022, particularly in Southern Europe and the U.S.

Market Segmentation

The tahini market is segmented based on product type, distribution channel, product size, and production process. In terms of product type, paste & spreads dominate the segment, with widespread usage in dips, sauces, and culinary applications. Desserts & other sweets such as halva are also contributing significantly to market value, followed by sauces & dips which are seeing rising interest, particularly in fusion cuisine.

From a distribution standpoint, modern retail channels are gaining preference due to wider product visibility and accessibility. However, conventional retail and exports continue to hold considerable value, especially in regions where tahini is a staple. The HORECA (Hotels, Restaurants, and Catering) segment is also a growing end-use channel, especially in Western countries adopting Mediterranean and Middle Eastern dishes.

In terms of size, products above 150 grams are more popular in commercial kitchens and retail stores due to their versatility and cost-effectiveness. The production process is split between industrial and conventional methods, with industrial processes accounting for a larger share owing to scalability and cost efficiency.

Regional Insights

North America remains the frontrunner in the global tahini market, fueled by the increasing consumption of hummus and other tahini-based dips. The U.S. alone contributes a significant portion to the overall volume and value, with Canada following closely behind. This is largely due to health-conscious consumers seeking plant-based alternatives and clean-label products.

Southern Europe, including countries like Greece, Italy, and Spain, has shown a growing affinity for Middle Eastern cuisine, particularly tahini as a dip or dressing ingredient. Western Asia and GCC countries, being traditional consumers of tahini, continue to maintain a stronghold in terms of consumption. North Africa and the Rest of Middle East & Africa remain steady markets with moderate but stable demand.

The U.K. and the Rest of Europe are rapidly catching up due to increased availability of Mediterranean and health-oriented food products in mainstream supermarkets and online channels. Meanwhile, the Asia-Pacific region shows potential, especially in urban areas with growing exposure to global cuisines.

Market Drivers

One of the primary drivers of the tahini market is the rising consumer preference for ethnic and exotic food flavors, especially those rooted in the Mediterranean and Middle Eastern culinary traditions. Tahini, being rich in protein, healthy fats, and essential vitamins, aligns well with the rising health consciousness and demand for plant-based diets. Moreover, increasing vegan populations across the U.S., Canada, and Europe are contributing to the demand for tahini-based products.

Additionally, the restaurant and foodservice industry is increasingly incorporating tahini into menus to cater to diverse consumer tastes. The ingredient's adaptability in various dishes-from sauces and spreads to desserts-makes it an attractive choice for chefs and food manufacturers. Product innovations, such as flavored tahini or tahini-based snack bars, are further broadening its appeal.

Market Restraints

Despite its promising growth trajectory, the tahini market faces a few challenges. One notable restraint is the fluctuating price and availability of sesame seeds, which are subject to climatic and geopolitical factors. As sesame is the primary raw material, any disruption in supply can directly impact production costs and pricing strategies.

Another constraint is limited consumer awareness in emerging markets where tahini is not a staple. In such regions, the product may be viewed as niche or foreign, requiring strong marketing and education efforts to boost adoption. Shelf life issues and lack of standardization in quality across artisanal and industrial variants also pose hurdles to market growth.

Market Opportunities

The tahini market presents significant opportunities in both developed and developing markets. In Western countries, there's a growing inclination toward Mediterranean diets, creating fertile ground for tahini-based innovations such as ready-to-eat snacks, protein spreads, and fortified sauces. Product diversification, including organic, gluten-free, or flavored tahini, holds promise for capturing a broader consumer base.

Expanding distribution through e-commerce platforms is another key opportunity, allowing producers to reach niche consumer segments. Collaborations with foodservice chains and packaged food brands can also enhance visibility and adoption. Emerging markets such as Southeast Asia and Latin America, where plant-based trends are on the rise, offer untapped potential for growth.

Reasons to Buy the Report

✔ Understand current and future trends influencing the tahini market globally.
✔ Identify key growth segments and regions with the highest opportunity.
✔ Gain insights into leading players and their strategic initiatives.
✔ Evaluate historical market data and forecast figures to support investment planning.
✔ Access in-depth segmentation and competitive landscape analysis.

Frequently Asked Questions (FAQs)

◆ How big is the tahini market globally in terms of revenue?
◆ Who are the key players in the global tahini market?
◆ What is the projected growth rate of the tahini market?
◆ What is the market forecast for tahini products through 2032?
◆ Which region is estimated to dominate the tahini industry during the forecast period?

Company Insights

• Haitoglou Bros SA
• Prince Tahina Ltd.
• Al Wadi Al Akhdar
• Sunshine International Foods, Inc.
• Arrowhead Mills
• Dipasa USA Inc.
• Mounir Bissat Factories
• Kevala International LLC
• Sesajal S.A de C.V
• Haddar Food Products

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