Surge In Smartphone Adoption Drives The Influencer Marketing Platform Market : A Key Driver Powering Influencer Marketing Platform Market Growth In 2025

The Influencer Marketing Platform Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Current Influencer Marketing Platform Market Size and Its Estimated Growth Rate?
In recent years, the market size of the influencer marketing platform has seen considerable growth. The expansion is expected to increase from $21.32 billion in 2024 to $28.2 billion in 2025, indicating a compound annual growth rate (CAGR) of 32.3%. This significant growth during the historic period is due to the increasing relevance of social media channels, rising popularity of social media influencers, the application of data analytics to gain audience insights, the need for authenticity and personalization, and changing consumer behavior.

The market size of the influencer marketing platform is predicted to experience significant expansion in the following years. It is forecasted to increase to $87.87 billion in 2029, with a compound annual growth rate (CAGR) of 32.9%. The anticipated growth during the forecast period is due to the emergence of new social media platforms, the addition of e-commerce features, sophisticated AI-powered analytics, the increase of micro-influencers, and the focus on long-term relationships. Dominant trends in this period are expected to include the growing presence of micro-influencers, AI-enhanced influencer matching, the prevalence of video content, transient content and narratives, and authenticity and transparency.

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How Are Emerging Segments Shaping the Influencer Marketing Platform Market Landscape?
The influencer marketing platform market covered in this report is segmented -

1) By Component: Solutions, Services
2) By Application: Search And Discovery, Campaign Management, Influencer Relationship Management, Analytics And Reporting, Compliance Management And Fraud Detection, Other Applications (Workflow Automation And Time Management And Third-Party Integration)
3) By End User: Fashion And Lifestyle, Agencies And Public Relations, Retail And Consumer Goods, Health And Wellness, Ad-Tech, Banking And Financial Institutes, Travel And Tourism, Other End Users

Subsegments:
1) By Solutions: Influencer Discovery Tools, Campaign Management Solutions, Analytics And Reporting Tools, Payment And Contract Management Solutions
2) By Services: Strategy Development, Content Creation And Management, Influencer Relationship Management, Performance Tracking And Reporting

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Which Growth Factors Are Influencing Influencer Marketing Platform Market Expansion?
The expansion of the influencer marketing platform market is anticipated to be driven by the escalating usage of smartphones. Smartphones, which offer superior computing capabilities and connectivity, are increasingly being used by influencers to generate content for their social media platforms. The incorporated cameras and editing features in smartphones allow influencers to produce and tailor high-quality images and videos for their promotional campaigns. For example, The State of Mobile Internet Connectivity 2024, published by the GSM Association, a non-profit mobile ecosystem entity based in the UK, revealed that approximately 160 million individuals started using mobile internet in 2023. This growth rate mirrored that of 2022 and propelled the number of smartphone internet users to nearly 4.3 billion, which equates to 53% of the global population. The amount of 4G and 5G users escalated by 330 million between 2022 and 2023, presently contributing to nearly 80% of mobile internet subscribers across the globe. Consequently, the increased utilisation of smartphones is fuelling the development of the influencer marketing platform market.

Who Are the Dominant Players Across Different Influencer Marketing Platform Market Segments?
Major companies operating in the influencer marketing platform market report are Quotient Technology Inc., Hootsuite Inc., Impact Tech Inc., Brandwatch, Launchmetrics, AspireIQ Inc., IZEA Worldwide, Linqia Inc., Traackr Inc., Social Beat Digital Marketing LLP, ExpertVoice Inc., Open Influence, Onalytica, Maverick, JuliusWorks Inc., Lefty, Klear, CreatorIQ, Tagger Media Inc., Influencity, NeoReach, Lumanu Inc., Takumi, Upfluence Inc., GrapeVine Logic Inc., Tidal Labs, Markerly Inc.

What Influencer Marketing Platform Market Trends Are Gaining Traction Across Different Segments?
Leading firms in the influencer marketing platform sector are concentrating on innovative solutions, particularly those powered by advanced technology. This technology-equipped influencer marketing platform implies a software tool that harnesses artificial intelligence, data-centric technologies and high-level algorithms, providing comprehensive support to brands to effectively discover, connect with, and manage influencers. These platforms employ AI algorithms and databases, selecting possible influencers based on variables like demographics, interests, and audience. For example, in August 2023, Animeta, a tech-oriented creator firm based in Singapore, unveiled a novel tech-enabled influencer marketing platform, known as Animeta Brandstar. As the pioneer tech-data-powered influencer marketing platform, Animeta Brandstar provides brands with the necessary tools for effective partnership with influencers. It simplifies the discovery process and provides transparency and an all-in-one solution to influencer marketing. Further, it addresses brand requirements such as efficient influencer discovery, smooth operations, and performance tracking for ROI measurement.

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Which Geographic Regions Are Expected to Dominate the Influencer Marketing Platform Market in the Coming Years?
North America was the largest region in the influencer marketing platform market in 2024. The regions covered in the influencer marketing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Influencer Marketing Platform Market?
2. What is the CAGR expected in the Influencer Marketing Platform Market?
3. What Are the Key Innovations Transforming the Influencer Marketing Platform Industry?
4. Which Region Is Leading the Influencer Marketing Platform Market?

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