Chilled Soups Market Projected to Expand with Convenience Food Trends by 2033 - Persistence Market Research

The global chilled soups market is undergoing a transformative phase as it carves a niche in the convenience food industry, driven by rising health awareness and a growing preference for nutritious yet ready-to-eat snacks. Chilled soups, often made with fresh vegetables, herbs, and dairy or non-dairy bases, are increasingly consumed as healthy alternatives to traditional hot soups or sugary beverages. Their appeal lies in their dual benefit: they are both refreshing and nourishing, ideal for modern lifestyles that demand on-the-go, health-focused meal options.

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In 2016, the European chilled soup market alone was valued at over US$ 350 million and is projected to reach approximately US$ 625 million by 2025, exhibiting a CAGR of 6.8%. Europe dominates the global landscape, accounting for around 45% of global sales due to the strong consumer demand for convenient and healthy meal solutions. The U.K. emerges as the leading country, registering a CAGR of 8.1%, driven by the success of private label brands by retailers such as Tesco, Sainsbury's, and Marks & Spencer.

Key Highlights from the Report

➤ Europe accounted for a dominant 45% share in the global chilled soup market in 2017.
➤ The U.K. leads the European chilled soup space with a CAGR of 8.1%.
➤ Chilled soups are increasingly positioned as healthy, ready-to-drink snacks.
➤ Retailers like Tesco and Marks & Spencer offer their own chilled soup brands.
➤ Distribution via supermarkets and hypermarkets remains the leading sales channel.
➤ Shelf life and logistics challenges are being addressed through organized retail formats.

Market Segmentation

The chilled soups market can be segmented based on packaging type and distribution channel. On the packaging front, popular formats include PET bottles, carton packaging, cups/tubs, and pouches. PET bottles and cups are gaining traction due to their ease of portability and visual appeal on retail shelves.

By distribution channel, the market is segmented into supermarkets/hypermarkets, premium grocery stores, online retail, and direct selling. Supermarkets/hypermarkets dominate sales due to their wide product assortment, better visibility, and the trust associated with organized retail formats. Online retail, however, is emerging as a promising segment for health-conscious, tech-savvy consumers looking for home delivery.

Regional Insights

Europe stands out as the undisputed leader in the chilled soup market. With more than 3500 Tesco outlets in the U.K. alone as of 2015, retailers have been quick to capitalize on the growing demand by launching their private-label soup brands. The region's inclination toward on-the-go breakfast and healthier snacking options aligns well with chilled soup offerings. The market in North America, led by innovations like ZÜPA NOMA's organic, ready-to-drink soups, is also growing steadily. Meanwhile, Asia-Pacific and Latin America lag behind due to weak cold-chain infrastructure, though rising awareness is expected to spur growth in urban centers.

Market Drivers

One of the most significant market drivers is the increasing consumer shift toward healthy, refrigerated snacks. As consumers grow more concerned about sugar content in beverages, chilled vegetable soups serve as a suitable low-sugar, nutritious alternative. The growing trend of cold-pressed beverages and interest in plant-based diets has boosted chilled soup's visibility. Additionally, the expansion of organized retail, particularly in emerging markets, has facilitated wider product availability, leading to increased brand exposure and impulse buying behavior.

Market Restraints

Despite its promise, the chilled soup market is hampered by short shelf life, usually less than 50 days, and higher pricing compared to traditional shelf-stable soups. In countries like China and Brazil, distribution networks remain underdeveloped, preventing widespread product availability. Logistics and cold-chain requirements make it expensive and logistically complex for manufacturers to expand aggressively into new regions. Moreover, consumer familiarity and cultural acceptance remain low in regions where hot soups are preferred.

Market Opportunities

There are several untapped opportunities that brands can leverage. Retailers creating their own private labels in chilled soups can benefit from brand loyalty and exclusive shelf space. The growing popularity of organic, clean-label, and vegan formulations creates a niche yet profitable consumer base. Launching innovative flavors such as fruit-based soups or globally inspired recipes can also help attract adventurous eaters. The increasing acceptance of meal-replacement products in the fitness and wellness space is expected to push chilled soups into the mainstream as portable health food.

Frequently Asked Questions (FAQs)

▪ How big is the global chilled soups market currently?
▪ What is the projected growth rate of the chilled soups market through 2032?
▪ Which region is expected to dominate the chilled soups industry during the forecast period?
▪ Who are the key players in the global chilled soups market?
▪ What is the market forecast for chilled soups by 2032?

Company Insights

• ZÜPA NOMA
• Tesco PLC
• Sainsbury's
• Marks & Spencer
• Woolworths Ltd.
• Campbell Soup Company
• Bol Foods
• The Hain Celestial Group
• Tio Gazpacho

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