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Email Deliverability Tools Market Size Forecasted To Achieve $2.03 Billion By 2029 With Steady Growth
The Email Deliverability Tools Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].What Is the Email Deliverability Tools Market Size and Projected Growth Rate?
There has been significant growth in the size of the email deliverability tools market in the past few years. It is projected to expand from a market size of $1.24 billion in 2024 to $1.37 billion in 2025, at a Compound Annual Growth Rate (CAGR) of 9.7%. This growth during the historic period is likely due to the need to reduce spam, improve email marketing outcomes, maintain regulatory compliance, and manage ISP relationships, as well as to authenticate and verify email communications.
The market size for email deliverability tools is predicted to experience rapid expansion in the upcoming years, reaching $2.03 billion in 2029 with a compound annual growth rate (CAGR) of 10.4%. The expected growth during the forecasted period is due to factors such as predictive deliverability solutions, mobile optimization features, and the ability to personalize and segment, along with comprehensive email authentication and strict adherence to international privacy regulations. Key trends expected during this period include the use of AI-powered analytics, improved data analytics and reporting, increased personalization for better engagement, automation in email authentication, and established regulatory compliance and privacy.
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What Are the Major Segments in the Email Deliverability Tools Market?
The email deliverability tools market covered in this report is segmented -
1) By Type: Email Validation Tools, Email Authentication Tools, Email Reputation Tools, Other Types
2) By Deployment Model: Cloud, On-Premises
3) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
4) By Industry Vertical: E-commerce And Retail, Banking, Financial Services, And Insurance (BFSI), Information Technology (IT) And Telecommunications, Healthcare And Life Sciences, Travel And Hospitality, Media And Entertainment, Other Industry Verticals
Subsegmemts:
1) By Email Validation Tools: Real-Time Email Verification, Bulk Email Verification
2) By Email Authentication Tools: SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), DMARC (Domain-based Message Authentication, Reporting And Conformance)
3) By Email Reputation Tools: Sender Reputation Monitoring, Blacklist Monitoring
4) By Other Types: Deliverability Analytics Tools, Engagement Tracking Tools
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What Are The Driving Email Deliverability Tools Market Evolution?
The growth of the email deliverability tools market is expected to be fueled by the burgeoning e-commerce industry. The core concept of e-commerce revolves around the electronic exchange of goods, services, money, or data, predominantly via the Internet. Majorly, e-commerce businesses utilize email deliverability tools to enhance their email marketing strategies and confirm their emails land of the primary inboxes of their recipients. These tools come in handy for e-commerce businesses in strengthening customer loyalty, boosting sales, and elevating brand visibility. To illustrate this trend, a report released by the United States Census Bureau in February 2024 showed that U.S. retail e-commerce sales for the second quarter of 2024 hit $291.6 billion, marking a 1.3% rise from the previous quarter and a 6.7% surge compared to the corresponding period in 2023, contributing 16.0% to overall retail sales pegged at $1,826.9 billion. This surge in e-commerce activities is enhancing the growth of the email deliverability tools market. Email Deliverability Tools Market Driver: Growth in Internet Usage Fuelling The Email Deliverability Tools Market
Which Firms Dominate The Email Deliverability Tools Market Segments?
Major companies operating in the email deliverability tools market report are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Oracle Corporation, Salesforce Inc., Adobe Inc., Experian Marketing Services, Barracuda Networks Inc., Constant Contact Inc., Zoho Corporation, Netcore Cloud Pvt Ltd., Litmus, Validity Inc., SharpSpring, AWeber, SparkPost, Elastic Email, SocketLabs, eDataSource, SendForensics, SMTP2GO, GlockApps, Wildbit, MxToolbox Inc., InboxAlly, Kickbox
What Trends Are Expected to Dominate the Email Deliverability Tools Market in the Next 5 Years?
Companies in the email deliverability tools industry are increasingly prioritizing the development of ultra-fast email delivery functions such as InboxReady as a means to maximize their market profits. These ultra-fast email delivery functions refer to the abilities offered by email marketing software platforms and tools which empower users to transmit emails swiftly and efficiently. For example, in May 2022, Mailgun Technologies Inc., an American email delivery platform, introduced InboxReady, a collection of email deliverability tools curated to assist firms in enhancing their email deliverability and optimizing their email campaigns. Built on Mailgun's cutting-edge infrastructure, InboxReady incorporates crucial features, including email validation, spam trap identification, inbox placement testing, and email deliverability observation. These functions provide users with total authority over their email program and delivery. InboxReady is compatible with businesses of various sizes and can be paired with any email marketing platform.
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Which Is The Largest Region In The Email Deliverability Tools Market?
North America was the largest region in the email deliverability tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email deliverability tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Email Deliverability Tools Market?
2. What is the CAGR expected in the Email Deliverability Tools Market?
3. What Are the Key Innovations Transforming the Email Deliverability Tools Industry?
4. Which Region Is Leading the Email Deliverability Tools Market?
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