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Digital Signage Software Market Forecast 2025-2034: Comprehensive Analysis And Growth Opportunities
Digital Signage Software Market
What Is the Projected Growth of the Digital Signage Software Market?
In recent times, the digital signage software market has seen hasty growth. The market value is projected to escalate from $11.43 billion in 2024 to $12.96 billion in 2025, marking a compound annual growth rate (CAGR) of 13.4%. The acceleration during this period is due to the escalating use of interactive displays, the necessity for real-time content updates, increasing favorability of digital menu boards in eateries, expansion of IoT and its integration into digital signage, along with the growth of outdoor digital signage installations.
The market size for digital signage software is anticipated to experience swift expansion in the coming years, reaching a value of $21.44 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 13.4%. This projected growth during the forecast period can be traced back to a rise in the appeal for cloud-based digital signage solutions, the widespread use of digital signage in healthcare centres, the growing demand for energy-conscious digital signage solutions, an increased need for touchless interactive displays, and the proliferation of digital signage in museums and galleries. Key trends during the forecast period encompass cloud-based solutions, escalating integration of artificial intelligence (AI) technologies, IoT connectivity, mobile integration and data analytics.
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What Are the Different Digital Signage Software Market Segments?
The digital signage software market covered in this report is segmented -
1) By Software: Edge Server Software, Content Management System, Other Software
2) By Service Type: Installation Services, Maintenance And Support Service, Other Service Types
3) By Application: Healthcare, Retail, Corporate, Hospitality, Entertainment, Transportation, Banking, Other Applications
Subsegments:
1) By Edge Server Software: Edge Server Software, Edge Computing Platforms, Edge Device Management Software
2) By Content Management System (CMS): Cloud-Based CMS, On-premise CMS, Hybrid CMS
3) By Other Software: Media Player Software, Analytics And Reporting Software, Interactive Software, Digital Signage Security Software
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What Are the Primary Drivers Shaping the Digital Signage Software Market?
Advancements in digital out-of-home (DOOH) advertising are predicted to boost the expansion of the digital signage software market. DOOH advertising, which utilises digital displays to distribute advertising content in public places, has seen steady growth due to its ability to deliver dynamic content and specifically targeted ads. These features attract companies wishing to impact and sway consumers outside their homes. Digital signage software plays a crucial role in DOOH advertising by allowing the distribution of captivating content, fostering interactive experiences, increased revenue generation, and providing valuable analytics for efficient campaign administration and measuring return on investment. For example, Kochava Inc., an American technology firm, reported in August 2024, that US advertisers are projected to spend $3.1 billion on DOOH advertising in 2024, a 28% increase from the previous year. Thus, the increased use of DOOH advertising is fuelling the growth of the digital signage software market.
Which Companies Are Leading in the Digital Signage Software Market?
Major companies operating in the digital signage software market are Sony Corporation, LG Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., Cisco Systems Inc., ViewSonic Corporation, Daktronics Inc., NEC Display Solutions, Planar Systems Inc., BrightSign LLC, Scala Inc., Enplug Inc., Mvix LLC, Visix Inc., Omnivex Corporation, Intuiface S.A., Signagelive Ltd., NoviSign Digital Signage Ltd., Broadsign International LLC, Navori Labs SA, ONELAN Ltd., UCView Inc., Revel Digital LLC, Rise Vision Inc., MediaSignage Inc.
What Are the Major Trends Shaping the Digital Signage Software Market?
Top-tier businesses in the digital signage software market are centering their efforts on pioneering advancements, such as Touch Source Express - an all-encompassing digital signage software solution. This is in a bid to meet customer needs and stay competitive in a continually changing industry environment. This solution is a comprehensive platform that delivers a broad spectrum of features and functionalities essential for managing and showcasing digital content on screens or displays. For example, in June 2022, TouchSource, LLC, a U.S.-based digital displays and signage creator, unveiled TouchSource Express. This comprehensive digital signage solution caters to building owners and property managers. The innovative software offers a user-friendly, content-rich digital directory experience, empowering property managers to effortlessly update listings, building notices, and online leasing opportunities. Furthermore, it includes digital directory application software, digital design services, unlimited remote assistance, and straightforward deployment and maintenance.
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What Are the Top Revenue-Generating Geographies in the Digital Signage Software Market?
North America was the largest region in the digital signage software market in 2024. The regions covered in the digital signage software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Digital Signage Software Market?
2. What is the CAGR expected in the Digital Signage Software Market?
3. What Are the Key Innovations Transforming the Digital Signage Software Industry?
4. Which Region Is Leading the Digital Signage Software Market?
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