Evolving Market Trends In The Connected Television (TV) Industry: Technologically Advanced Products Driving Growth Of Connected TV Market

The Connected Television (TV) Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

How Big Is the Connected Television (TV) Market Size Expected to Be by 2034?
The market size for connected television (TV) has seen a brisk expansion in the past few years. It is projected to rise from $15.53 billion in 2024 to $17.7 billion in 2025, growing at a compound annual growth rate (CAGR) of 14.0%. This significant growth during the historic period can be credited to factors like the fast-growing middle-class demographic, enhancements in internet infrastructure, the rising popularity of streaming platforms, increased acceptance of smart TVs, and the emergence of over-the-top (OTT) services.

The market size for connected television (TV) is predicted to witness substantial expansion in the upcoming years, reaching a valuation of $29.7 billion by 2029 with a compound annual growth rate (CAGR) of 13.8%. This uptrend during the forecast period is accredited to factors such as the incorporation of voice assistants, rising demand for tailored viewing experiences, an increase in investments towards Ad-backed streaming services, a burgeoning demand for diverse media access, swift industrialization process, and a surge in home renovation activities. The expected trends that contribute to this projection in the forecast period encompass progress in display technology, the urge for flexible media access through smart gadgets, assimilation of artificial intelligence and machine learning in connected TVs, application of blockchain technology and cloud-based services in the realm of connected TVs.

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What Are the Emerging Segments Within the Connected Television (TV) Market?
The connected television (TV) market covered in this report is segmented -

1) By Screen Type: Curved, Flat
2) By Platform Type: Android, Roku, Other Platforms
3) By Screen Size: Less Than 30 Inches, 30 Inches To 50 Inches, 50 Inches To 70 Inches, Above 70 Inches
4) By Distribution Channel: Company Owned Websites, Specialty Stores, Online Retailers, Other Channels
5) By End Use: Residential, Commercial

Subsegments:
1) By Curved: 4K Curved TVs, 8K Curved TVs, LED Curved TVs, OLED Curved TVs
2) By Flat: 4K Flat TVs, 8K Flat TVs, LED Flat TVs, OLED Flat TVs

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What Long-Term Drivers Are Shaping Connected Television (TV) Market Trends?
The growth of the connected TV market is expected to be driven by the increasing consumer interest in over-the-top (OTT) content. OTT content, which consists of audio, video, and various other media, arrives at the user bypassing conventional cable or satellite television providers. The popularity of OTT content is increasing due to the public's desire for flexibility and convenience, the widespread use of smart devices and high-speed internet, and the rapid expansion of streaming platforms. Connected TV offers a comprehensive platform to access varied streaming services and content without the need for extra devices or subscriptions. For example, data from the UK-based business-to-business media and information platform, Business of Apps, indicates that Netflix, a subscription-based streaming service with an extensive library of movies, TV shows, documentaries, and original programes, saw a major increase in subscribers. The subscriber base rose from 220.6 million in 2022 to 238.3 million in 2023, which is an increase of roughly 8.04%. Consequently, the surging demand for an improved viewing experience of over-the-top (OTT) content is fuelling the expansion of the connected TV market.

Who Are the Top Competitors in Key Connected Television (TV) Market Segments?
Major companies operating in the connected television (TV) market report are Apple Inc.; Samsung Electronics Co. Ltd.; Sony Corporation; Hitachi Ltd.; LG Electronics Inc.; Panasonic Corporation; Haier Group; Xiaomi Corporation; Toshiba Corporation; Koninklijke Philips N.V.; Sharp Corporation; TCL Technology Group Corporation; Westinghouse Electric Corporation; Hisense Visual Technology Co Ltd; Konka Group Co. Ltd.; JVC Kenwood Corporation; Vizio Inc.; OnePlus Technology (Shenzhen) Co. Ltd.; Bang & Olufsen A/S; Skyworth Digital Holdings Limited; Element Electronics Corporation; Pioneer Corporation; Insignia Systems Inc.; Sansui Electric Co. Ltd.; Leshi Internet Information & Technology Corp. Beijing

What Connected Television (TV) Market Trends Are Gaining Traction Across Different Segments?
Major firms involved in the connected TV market are incorporating AI-enhanced features in their television sets to maintain a competitive advantage. TVs with AI-integrated features utilize AI technology to improve a variety of viewing elements. For instance, in April 2022, Samsung, an electronic firm headquartered in South Korea, unveiled its Neo QLED 8K TV series. Enhanced features include Mini LED backlighting technology, AI-fuelled upscaling, and built-in smart home management. The system's Neural Quantum Processor 8K with Real Depth Enhancer employs AI-driven deep learning to distinguish and heighten objects in order to create a three-dimensional depth. All these features offer consumers exceptional image quality, impressive upscaling capabilities, and effortless synchronization with smart home appliances.

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Which Regions Are Becoming Hubs for Connected Television (TV) Market Innovation?
Asia-Pacific was the largest region in the connected television (TV) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the connected television (TV) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Connected Television (TV) Market?
2. What is the CAGR expected in the Connected Television (TV) Market?
3. What Are the Key Innovations Transforming the Connected Television (TV) Industry?
4. Which Region Is Leading the Connected Television (TV) Market?

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