India Male Grooming Products Market 2025 Edition: Size, Share, Industry Trends, Demand, Report 2033

India Male Grooming Products Market Outlook

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 2.3 Billion

Market Forecast in 2033: USD 4.3 Billion

Market Growth Rate: 6.8% (2025-2033)

The India male grooming products market size reached USD 2.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033.

India Male Grooming Products Market Trends:

The male grooming products market in India is experiencing tremendous growth with increased urbanisation, rising disposable incomes, and shifting perceptions of masculinity where developing a personal groomed appearance is becoming a need rather than a willingness. While larger demographics transition from non-urban to urban citizens perceptions of the need for grooming are enhanced with the use of social media and the influencers provided by the celebrity endorsements. The transition has opened the demand for an expanding product range of jacket premium grooming solutions to be used in addition to traditional use of shaving cream and razors. In addition, the use of e-commerce platforms is providing access for consumers of metro areas and non-metro areas with jack premium and international brands.

The rise of grooming products associated with skincare, haircare, and beard care is creating additional product offerings with the addition of specialty beard oils, serums, and facial cleansers for men's skin types. The focus of men and their grooming habits has shifted towards expanding ranges of natural and organic formulations with the increased health awareness and focus on ingredients from consumer's concerns. As the rituals associated with grooming intensifies home-grown brands have responded with prices that coincides with the demand for a flamboyant, effective grooming product for men. Interestingly, the entrance of unisex salons and men's grooming lounges that provide acceptable grooming services for males is encouraging men to engage in these professional grooming rituals acceptable in the male identity. the category will continue to develop.

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India Male Grooming Products Market Scope and Growth Analysis:

Males in India are grooming themselves, but what do we mean by male grooming products? After all, barber shops can serve users' grooming needs. The male grooming products market in India has been growing rapidly, even though the pandemic had a major impact, due to more disposable income, personal hygiene awareness, a shift in consumers' view of male beauty and self-care, and the peaking awareness of males grooming themselves during the pandemic. The shift to grooming products acceptance by men has increased due to urbanization and a growing young population, which is supporting the demand for grooming products like beard care, hair styling, skincare, and fragrances. The impact of social media is problematic in terms of social cash, but it has increased grooming product consumption among males, especially those expensive and especially branded niche or specialized products that male celebrities or influencers have endorsed. Furthermore, the further development of e-commerce channels has improved product availability while consistency across products available in expensive to budget channels, while even Tier II and Tier III cities have all reported private label products being sold there, and all report to also have seen a increase in product consumption also.

In addition brands' inventiveness and efforts have increased in terms of natural ingredient products, dermatologically tested/potentially better for skin products, and focused advertising and marketing campaigns that have resonated with today's male consumers. Another culmination of all these factors is that males are becoming more aware of grooming routines and presentation of themselves in daily life and their everyday or near to everyday actions and presentations both personally/time social contexts and professional circumstances, have led to new daily-use of product supplies. In conclusion, the India male grooming products market is set to expand further and this is due to constantly evolving lifestyles, different flavours of brands, and more sophisticated consumers can all lend itself to evolving locations in both traditional and emerging product categories.

India Male Grooming Products Market Report Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India Male Grooming Products Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Breakup by Price Range:

• Mass Products
• Premium Products

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Recent Industry News
• Key Technological Trends & Development
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies

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About US:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.