Kellie Anderson of TechWyse Shares Insights on Building Brand Community at HeyOrca Summit 2025

Toronto, Ontario, Canada- May 16, 2025 - Kellie Anderson, a social media manager at TechWyse, recently presented at the HeyOrca's Community Summit 2025 in Toronto. Anderson's talk focused on the "Brand Halo Effect" and how tools like HeyOrca can be instrumental in fostering community and long-term brand trust.

In her presentation, Anderson detailed how HeyOrca, a platform for content collaboration, calendars, and scheduling, supports fostering community goals by streamlining content planning, approvals, and publishing. She emphasized using HeyOrca to activate the Brand Halo Effect through the importance of content that is consistent and engaging, builds trust, and shifts focus from mere content management to strategic brand building.

Anderson highlighted specific examples, including leveraging podcast content, video storytelling, and influencer marketing with HeyOrca. She shared insights on repurposing content created for podcasts, scheduling both videos and Reels for clients like Popular Book Company, and managing influencer content for brands such as Bouffe by Adjey.

Key takeaways from the talk included transforming experts into hosts, recruiting ambassadors, planning for user-generated content (UGC), and empowering team members to share content that shows what happens behind the scenes.

Visit our blog https://www.techwyse.com/blog/general-category/hey-orca-summit to learn more about using HeyOrca to build a Brand Halo or read a recap of Anderson's HeyOrca Summit talk. For digital marketing services, contact TechWyse at 866-208-3095 or visit https://www.techwyse.com/contact.

TechWyse Internet Marketing
Address: 1444 Dupont St #32, Toronto, ON M6P 4H3
Phone: 866-288-6046

https://www.techwyse.com/contact

TechWyse Internet Marketing is a Toronto-based digital marketing agency. Founded in 2001 and with over 100 internet marketing professionals across multiple departments, we specialize in SEO, paid media, content marketing, and web development - helping businesses grow their online presence for over two decades.

This release was published on openPR.