U.S. Men's Underwear and Women's Lingerie Market to Reach US$ 42.7 Billion by 2033: Trends, Segmentation, and Forecast

✅Overview of the U.S. Men's Underwear and Women's Lingerie Market

The U.S. men's underwear and women's lingerie market is experiencing notable growth, propelled by evolving fashion trends, increasing consumer focus on comfort, and growing demand for premium intimate wear. According to Persistence Market Research, the market stood at approximately US$ 23,617.8 million in 2023 and is projected to reach around US$ 42,696.6 million by 2033, expanding at a healthy CAGR of 6.7% over the forecast period. The combination of rising disposable income and heightened awareness around personal grooming is a key contributor to this robust expansion.

Men's underwear and women's lingerie are no longer just basic necessities; they have become fashion statements and symbols of personal expression. The women's lingerie segment continues to dominate due to the rise of body-positive campaigns and inclusive sizing, which resonate strongly with today's consumers. Among product types, brassieres lead in the women's segment, while boxer briefs are the top choice in men's underwear. Regionally, North America leads the market due to strong brand presence, innovation in fabric technology, and a well-established retail infrastructure. The widespread popularity of online shopping further accelerates market growth in the U.S.

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✅Key Highlights from the Report

➤ The U.S. market is projected to grow from US$ 23.6 Bn in 2023 to US$ 42.7 Bn by 2033.
➤ Women's lingerie continues to lead due to increasing demand for comfort and style.
➤ Boxer briefs are the most preferred style in men's underwear.
➤ Consumers aged 26-35 represent the highest buying demographic.
➤ Online retail sales channels are gaining rapid traction in the lingerie segment.
➤ North America holds the dominant regional share due to strong brand ecosystems.

✅Market Segmentation: By Product, Age, Size & Material

The market is segmented based on product type, age group, size, material, and sales channels. In men's underwear, the dominant categories are boxer briefs, trunks, and regular briefs, with boxer briefs capturing a significant market share owing to their comfort and versatile style. On the women's side, brassieres form the backbone of the lingerie market. Within this category, padded bras, wireless bras, and lace options are particularly popular among consumers seeking both function and fashion.

Age group segmentation reveals that consumers aged 26-35 are the most active shoppers, driven by brand consciousness and interest in lifestyle upgrades. Size segmentation spans from extra small to triple XL, supporting growing inclusivity efforts by brands. The growing awareness and celebration of diverse body types are pushing brands to expand their sizing options and enhance fit precision through data analytics and consumer feedback.

Material-wise, cotton remains the most widely used due to its breathability and comfort. However, fabrics such as spandex, nylon, and polyester are gaining popularity, particularly in performance-oriented and fashionable pieces. These materials offer benefits like moisture-wicking, elasticity, and durability, making them ideal for both everyday and athletic wear. Brands are also experimenting with sustainable textiles, responding to the growing call for eco-conscious apparel.

✅Regional Insights: Trends and Preferences Across the U.S.

North America, specifically the United States, leads the market thanks to the strong presence of globally recognized brands such as Victoria's Secret, Hanesbrands, and Calvin Klein. These companies have successfully merged function and fashion, offering wide-ranging options from everyday basics to high-end designer collections. Consumers in this region are inclined towards premium products that combine comfort, quality, and trendiness. Additionally, growing e-commerce penetration has made it easier for buyers to explore various styles, sizes, and price points.

East and West Coast urban hubs such as New York, Los Angeles, and San Francisco exhibit higher sales volumes due to fashion-forward consumers and higher disposable incomes. Meanwhile, Midwest and Southern regions are catching up with increasing retail expansion and promotional campaigns. The regional growth is further supported by innovations in product offerings, including seamless underwear, smart fabrics, and inclusive campaigns targeting underrepresented demographics.

✅Market Drivers

One of the primary drivers of growth in the U.S. men's underwear and women's lingerie market is the rising awareness of personal hygiene and grooming. Modern consumers, particularly millennials and Gen Z, are more invested in how they feel and look in their undergarments. This emotional and aesthetic appeal drives demand for quality and stylish intimate wear. Secondly, the proliferation of online retail has provided consumers with greater convenience, access to a wider range of products, and personalized shopping experiences via AI-driven recommendations.

Additionally, the rising influence of social media platforms and influencer marketing has helped lingerie and underwear brands create aspirational value for their products. Celebrity endorsements and user-generated content play a critical role in consumer decision-making. Lastly, a growing focus on sustainability is encouraging brands to invest in organic and recycled materials, further aligning with consumer values.

✅Market Restraints

Despite its growth trajectory, the market faces certain challenges. High competition and market saturation are putting pressure on established players to differentiate through constant innovation and marketing. For instance, premium pricing strategies by leading brands may limit accessibility for price-sensitive consumers, narrowing the target market.

Moreover, fit and comfort remain persistent issues, especially in online purchases, where sizing discrepancies can lead to returns and reduced customer satisfaction. Privacy concerns during online lingerie shopping also act as barriers for some consumers. Finally, fluctuating raw material prices and supply chain disruptions can affect profitability and product availability, impacting market stability.

✅Market Opportunities

The future holds ample opportunities for innovation and expansion. There is significant potential in expanding product lines to include gender-neutral and adaptive underwear that caters to underserved market segments. The rise of the wellness trend offers further growth prospects, especially for lingerie and underwear designed for maternity, post-surgery, and athletic use.

Technological advancements in textiles, including anti-odor, anti-bacterial, and moisture-wicking fabrics, offer a competitive edge to brands willing to invest in R&D. Additionally, subscription-based services and virtual try-on technology can help brands improve customer loyalty and reduce return rates. Growing demand for sustainable and ethically produced underwear opens doors for startups and eco-conscious labels to carve out niche markets.

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✅Frequently Asked Questions (FAQs)

➤ How Big is the U.S. Men's Underwear and Women's Lingerie Market?
➤ Who are the Key Players in the Global Market for U.S. Men's Underwear and Women's Lingerie?
➤ What is the Projected Growth Rate of the Market?
➤ What is the Market Forecast for 2033?
➤ Which Region is Estimated to Dominate the Industry Through the Forecast Period?

✅Company Insights: Key Players

✦ Hanesbrands Inc.
✦ Victoria's Secret
✦ Calvin Klein
✦ Fruit of the Loom
✦ Hanky Panky
✦ Cass and Company
✦ Commando LLC
✦ Philips-Van Heusen Corporation
✦ HUGO BOSS Fashions Inc.
✦ American Eagle Outfitter Inc.
✦ Ralph Lauren Corporation
✦ Jockey International Inc.

✅Recent Developments

■ In 2023, Victoria's Secret expanded its inclusive lingerie lines by adding adaptive designs for differently-abled individuals and launching a broader size range.
■ Hanesbrands Inc. announced a sustainability initiative aimed at reducing carbon emissions across its manufacturing facilities by 50% by 2030.

This article provides a thorough look into the dynamic and rapidly evolving U.S. men's underwear and women's lingerie market. From product innovation and material trends to regional preferences and digital retail growth, the market is primed for sustained expansion through 2033.

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