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Artificial Intelligence (AI) In Games Market Size Projected To Reach $5.75 Billion By 2034 With A Cagr Of 18.7%
The Artificial Intelligence (AI) In Games Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].What Is the Projected Growth of the Artificial Intelligence (AI) In Games Market?
The market size of artificial intelligence (AI) in games has seen significant expansion in the past few years. It projects a growth from $2.44 billion in 2024 to $2.89 billion in 2025, with a compound annual growth rate (CAGR) of 18.8%. Factors contributing to this escalation during the historical duration include the progressive evolution of game design, growing impact of AI research, emergence of open-world games, and rising demand for competitive gaming.
The market size of artificial intelligence (AI) in games is set to witness considerable expansion in the coming years. It is anticipated to reach $5.75 billion by 2029, flourishing at a compound annual growth rate (CAGR) of 18.7%. The anticipated growth during this forecast period is due to several factors, including increased emphasis on inclusive and accessible gaming, the rise in independent game development, the swift expansion of esports and competitive gaming, the incorporation of AI in game design tools, and the growing emphasis on personalization and player engagement. Key trends during this forecast period are anticipated to be AI-controlled content moderation, AI-enabled voice assistants, AI-created content, enhanced multiplayer experiences, and emotionally intelligent Non-Player Characters (NPCs).
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What Are the Different Artificial Intelligence (AI) In Games Market Segments?
The artificial intelligence (AI) in games market covered in this report is segmented -
1) By Component: Software, Hardware
2) By Technology: Machine Learning, Natural Language Processing, Computer Vision, Gesture Control, Other Technologies
3) By Genre: Action, Adventure, Puzzle, Simulation, Role-Playing, Other Genres
4) By Application: PC Gaming, TV Gaming, Smartphone And Tablet Gaming
Subsegments:
1) By Software: Game AI Engines, Machine Learning Algorithms, Natural Language Processing (NLP) Tools, Physics Simulation Software
2) By Hardware: Graphics Processing Units (GPUs), Central Processing Units (CPUs), Game Consoles, Cloud Computing Infrastructure
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What Are the Primary Drivers Shaping the Artificial Intelligence (AI) In Games Market?
The expanding demand for mobile and online gaming is likely to serve as a catalyst for the surge in artificial intelligence (AI) within the gaming industry. The term "mobile and online gaming" refers to video game play on portable devices like smartphones and tablets, as well as on internet platforms. Game developers are constantly stretching their creative limits with ground-breaking game concepts, narratives, and immersive visuals, which captivate players and broaden their appeal. The integration of AI within games offers extensive datasets for training algorithms, allowing AI models to adapt and advance based on a range of player behaviours and preferences. The London Economic, a British non-government institution, reported that in July 2023, the active online gambler count in the UK climbed to 24.7 million, an elevation of 6.2% over the previous year. In 2023, the online gambling* industry witnessed record-breaking revenue of $6.75 billion (£5.4 billion). Hence, the rising prevalence of mobile and internet-based gaming experiences is fueling the expansion of artificial intelligence (AI) in the games market.
Which Companies Are Leading in the Artificial Intelligence (AI) In Games Market?
Major companies operating in the artificial intelligence (AI) in games market are Google LLC, Microsoft Corp., Tencent Holdings Ltd., Sony Group Corp., NVIDIA Corp., Baidu Inc., Nintendo Co. Ltd., NetEase Inc., Vivendi, Activision Blizzard, Electronic Arts Inc., Take Two Interactive Software Inc., Playtika, Square Enix, Konami Group Corp., NCSoft, Unity Software Inc., Capcom Co. Ltd., Behaviour Interactive Inc., Side Effects Software Inc., Quantic Dream, Charisma Entertainment Ltd., Ubisoft Entertainment SA, AI21 Labs, Insomniac Games, Crytek GmbH, PrometheanAI Inc., COGNOSPHERE PTE. LTD., Theai Inc., kashbet
What Are the Major Trends Shaping the Artificial Intelligence (AI) In Games Market?
Prominent corporations in the artificial intelligence (AI) gaming sphere are introducing revolutionary technologies like AI-powered NPCs to enhance their customer service through sophisticated features. These AI driven virtual characters in video games or simulations allow dynamic and responsive behavior. Replica Studios, an AI software firm from Australia, launched intelligent non-player characters (NPCs) powered by AI for unreal engines in May 2023. These could utilize either OpenAI or the users' personalized AI language models. The NPCs use Replica's vast library of over 120 ethically authorized AI voices. This technology aids game developers in expanding game development and designing innovative, dynamic gaming interactions.
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What Are the Top Revenue-Generating Geographies in the Artificial Intelligence (AI) In Games Market?
North America was the largest region in the artificial intelligence (AI) in games market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Artificial Intelligence (AI) In Games Market?
2. What is the CAGR expected in the Artificial Intelligence (AI) In Games Market?
3. What Are the Key Innovations Transforming the Artificial Intelligence (AI) In Games Industry?
4. Which Region Is Leading the Artificial Intelligence (AI) In Games Market?
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