Strong Growth Ahead: Augmented Reality In Travel And Tourism Market Size To Grow At Arecord 38.6% Cagr By 2029

The Augmented Reality In Travel And Tourism Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

How Big Is the Augmented Reality In Travel And Tourism Market Size Expected to Be by 2034?
The market size for augmented reality in travel and tourism has experienced rapid expansion over the past few years, with predictions estimating it will rise from $21.44 billion in 2024 to $29.58 billion in 2025, representing a compound annual growth rate (CAGR) of 38.0%. Factors contributing to this surge during the historic period include improved user interface, support for local businesses, growth of social media, and positive responses from users.

Anticipated to experience substantial growth in the upcoming years, the market size of augmented reality in travel and tourism is predicted to reach $109.13 billion by 2029, growing at a compound annual growth rate (CAGR) of 38.6%. The predicted expansion during the forecast period can be traced back to factors such as augmented travel booking, educational tourism, adventure and nature tourism, and sharing of user-generated content. The forecast period is also expected to witness major trends like wearable augmented reality devices, wayfinding and navigation solutions, contactless experiences, and cultural storytelling.

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What Are the Emerging Segments Within the Augmented Reality In Travel And Tourism Market?
The augmented reality in travel and tourism market covered in this report is segmented -

1) By Component: Hardware, Software, Services
2) By Technology: Augmented Reality, Virtual Reality
3) By Application: Hospitality, In-Flight Entertainment, Travel Booking Services, Augmented Reality (AR) Gamification, Navigating

Subsegments:
1) By Hardware: AR Glasses, Mobile Devices, Head-Mounted Displays (HMDs)
2) By Software: AR Applications, AR Development Tools, Content Management Systems (CMS)
3) By Services: Consulting Services, Integration Services, Maintenance And Support Services

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What Long-Term Drivers Are Shaping Augmented Reality In Travel And Tourism Market Trends?
The burgeoning interest in travel and tourism is projected to bolster the rise of augmented reality in the respective sector. This industry primarily involves individuals embarking on trips and exploring locations for relaxation, business, along with other reasons. The advent of augmented reality has sparked a demand in the travel and tourism sectors for smart tourism, leading to enriched experiences that render destinations more engrossing, informative, and captivating. For example, data from the UK Office for National Statistics in May 2024 conveyed that overseas residents embarked on 38.0 million visits to the UK in 2023, an increase from the 31.2 million visits in 2022. Furthermore, these tourists incurred an expenditure of $39.4 billion during their stay, marking a rise of $5.84 billion in comparison to the previous year. Hence, it's clear that the escalating demand for travel and tourism is propelling the increase of augmented reality in this field. Augmented Reality In Travel And Tourism Market Driver: Growing Embrace Of Augmented Reality And Virtual Reality Fuels Expansion In Augmented Reality In Travel And Tourism Market

Who Are the Top Competitors in Key Augmented Reality In Travel And Tourism Market Segments?
Major companies operating in the augmented reality in travel and tourism market are TeamViewer SE, Apple Inc., Google LLC, Delta Air Lines, Marriott International Inc., Booking.com, Expedia Group Inc., Hilton Worldwide Holdings Inc., TUI Group, Airbnb Inc., EasyJet PLC, Japan Airlines Co. Ltd., Holiday Inn, Accor S.A, InterContinental Hotels Group (IHG), Whitbread PLC, Virgin Atlantic Airways Limited, Air New Zealand Limited, TripAdvisor Inc., Trivago N.V., Argo Group International Holdings Ltd., Hamad International Airport, WayRay, Blippar Group Limited, SmartGuide s.r.o., Wikitude GmbH, Layar.

What Augmented Reality In Travel And Tourism Market Trends Are Gaining Traction Across Different Segments?
Prominent players in the augmented reality (AR) travel and tourism industry are opting for strategic alliances as a means to cultivate innovative solutions within the sector. These partnerships involve resource pooling and knowledge sharing, bolstering research and developmental capabilities, extending their market presence, and fast-tracking the commercialisation of products. These actions steer the way for progress and expansion in the AR travel and tourism segment. For instance, in January 2023, ARway.ai, a company from Canada, formed a collaboration with AI Safer, an agency from Saudi Arabia. The objective of this partnership is to improve the experience of visitors at museums and cultural sites in Saudi Arabia by implementing ARWay's superior Augmented Reality (AR) navigation technology. Through this alliance, they aim to offer immersive and interactive experiences that enrich visitors' comprehension of Saudi Arabia's cultural legacy.

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Which Regions Are Becoming Hubs for Augmented Reality In Travel And Tourism Market Innovation?
North America was the largest region in the augmented reality in travel and tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in augmented reality (AR) in travel and tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Augmented Reality In Travel And Tourism Market?
2. What is the CAGR expected in the Augmented Reality In Travel And Tourism Market?
3. What Are the Key Innovations Transforming the Augmented Reality In Travel And Tourism Industry?
4. Which Region Is Leading the Augmented Reality In Travel And Tourism Market?

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