Raw, Fresh, and Frozen Dog Food Market to Reach USD 3,171.4 Million by 2035, Driven by Rising Pet Humanization and Demand for Nutritious Diets

The Raw, Fresh, and Frozen Dog Food Market is projected to witness a significant compound annual growth rate (CAGR) of 4.8% from 2025 to 2035, expanding from USD 1,984.5 million in 2025 to USD 3,171.4 million by 2035. This growth is primarily fueled by evolving consumer behavior, heightened pet health awareness, and the preference for more natural and minimally processed pet foods.

Pet parents are becoming increasingly conscious of the ingredients and nutritional value of their dogs' diets. As a result, the demand for raw, fresh, and frozen dog food-closer to natural canine diets-is surging across global markets. These options offer high protein content, fewer additives, and a perception of higher quality, meeting the growing expectations of health-focused pet owners.

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Key Trends Shaping the Raw, Fresh, and Frozen Dog Food Market

• Rising Popularity of Custom Meal Plans: Pet owners are subscribing to tailored meal services that use breed-specific, age-appropriate, and allergy-sensitive formulations.
• Ingredient Transparency and Clean Labels: Brands emphasizing traceable sourcing, single-protein diets, and minimal processing are gaining consumer trust.
• Cold Chain Advancements: Improved cold storage infrastructure and logistics capabilities are enabling wide distribution of perishable pet foods.
• Pet Wellness Integration: Functional ingredients such as omega-3s, probiotics, and joint-health supplements are being incorporated into fresh and frozen dog food formats.
• E-Commerce and Subscription Growth: Direct-to-consumer platforms and app-based pet nutrition services are making fresh and raw diets more accessible.

Industry Developments

• Nom Nom, a fresh dog food startup acquired by Mars Petcare, is expanding its manufacturing footprint in North America to meet demand.
• The Farmer's Dog secured funding for product innovation and AI-driven meal customization for dogs.
• UK-based Butternut Box extended its subscription offerings across Europe, emphasizing recyclable packaging and carbon-neutral delivery.
• In South Korea, pet-friendly cafés and wellness hubs are integrating raw meal bars and human-grade pet menus to boost in-store and online traction.

Key Takeaways from the Report

• The market will grow from USD 1,984.5 million in 2025 to USD 3,171.4 million by 2035 at a CAGR of 4.8%.
• Growth is driven by pet humanization, nutrition awareness, and premiumization of pet food.
• Custom, minimally processed, and functional dog foods are at the forefront of innovation and consumer demand.
• North America and East Asia are among the fastest-growing markets, propelled by e-commerce, urban lifestyles, and health trends.

Market Drivers

• Pet Humanization Trend: Increasing emotional bonds with pets lead owners to spend more on quality and nutritious food.
• Health-Centric Consumer Behavior: Rising concerns about obesity, allergies, and digestion in dogs are pushing demand for fresher, whole-food options.
• Digital Pet Retailing: Mobile apps and AI-driven pet nutrition platforms are streamlining the purchase and delivery of fresh and frozen dog food.
• Veterinary Recommendations: More vets are advocating raw and fresh diets for dogs with specific health concerns, adding medical validation to market choices.

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Regional Insights: Country-wise CAGR Analysis (2025 to 2035)

United States (CAGR: 4.9%)
The U.S. leads the global market, supported by high pet ownership rates, premiumization, and a robust cold chain network. Urban millennials are adopting custom meal plans, raw patties, and veterinary-recommended subscription services.
United Kingdom (CAGR: 4.7%)
The UK is seeing strong uptake in one-protein frozen diets and organic formulations, as concerns rise over ultra-processed kibble. Transparency in labeling and vet partnerships are fostering consumer trust in raw and frozen options.
European Union (CAGR: 4.8%)
Countries like Germany, Netherlands, and Scandinavian nations are leading the EU's interest in biologically appropriate raw food (BARF). Regulatory oversight on cold storage hygiene and pet food safety is shaping the regional production landscape.
Japan (CAGR: 4.8%)
Japanese consumers demand low-allergen, portion-controlled, and premium nutrition especially for senior dogs. Innovations in functional ingredients like omega oils and probiotics are expanding fresh and frozen offerings.
South Korea (CAGR: 4.9%)
The "petfam" trend among South Korea's tech-savvy population is increasing the appeal of home-style raw meals, subscription boxes, and pet cafés. Urban dwellers prefer human-grade fresh food options, often delivered digitally.

Competitive Outlook

The raw, fresh, and frozen dog food market is becoming increasingly competitive, with both startups and major pet food manufacturers entering the segment. Leading players are differentiating themselves through sustainability, customization, and scientific formulation. Key market participants include:

Freshpet, Inc.
Nestlé Purina (Just Right)
The Farmer's Dog
Nom (Mars Inc.)
Stella & Chewy's
Other Fresh/Raw Dog Food Brands

These companies are focusing on product innovation, direct-to-consumer channels, and eco-friendly packaging to maintain a competitive edge. Strategic partnerships with veterinarians and pet clinics are also boosting credibility and brand loyalty.

Explore Pet Care/ Pet Food/ Pet Nutrition Industry Analysis: https://www.futuremarketinsights.com/industry-analysis/pet-care-pet-food-pet-nutrition

Raw, fresh and frozen dog food Market Segmentation

By Food Type:
• Frozen Food
• Raw Food
• Fresh Food

By Breed Size:
• Small Breeds
• Medium Breeds
• Large Breeds

By Application:
• Dental Care
• Digestive Care
• Bone & Joint Health
• Weight Management
• Immune Support
• Energy & Muscle Support
• Others

By Flavor Type:
• Chicken
• Beef
• Lamb
• Turkey
• Fish
• Others

By Price Range:
• Mass
• Premium

By Sales Channel:
• Wholesalers/Distributors
• Modern Trade
• Convenience Stores
• Pharmacy/ Drug Stores
• Online Retailers
• Pet Specialty Stores
• Others

By Region:
• North America
• Latin America
• Western Europe
• Eastern Europe
• East Asia
• South Asia Pacific
• Middle East and Africa

Explore FMI's related ongoing Coverage in Food and Beverage Domain:

Dog Food Market: https://www.futuremarketinsights.com/reports/dog-food-market

Vegan Dog Food Market: https://www.futuremarketinsights.com/reports/vegan-dog-food-market

Small Breed Dog Food Market: https://www.futuremarketinsights.com/reports/small-breed-dog-food-market

High Protein Dog Food Market: https://www.futuremarketinsights.com/reports/high-protein-dog-food-market

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This release was published on openPR.