Global Tissue Paper Market Report 2025: Size Projected USD 120.4 Billion, CAGR of 5.0% by 2033

According to the latest report by IMARC Group, titled "Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033", offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033.

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Global Tissue Paper Market Dynamics:

Growing Hygiene Consciousness and Health Issues:

The worldwide market for tissue paper is seeing considerable growth due to greater awareness of hygiene and rising health issues among consumers globally. The COVID-19 pandemic has further accelerated the use of personal hygiene, fuelling demand for most tissue paper products such as facial tissues, paper towels, and toilet paper.

This heightened attention to cleanliness does not end at the domestic level but spreads to commercial and institutional environments like hospitals, schools, and workplaces, otherwise supporting market expansion. The ease and disposability of tissue paper products render them a choice for ensuring hygiene and avoiding the transmission of germs, thus underpinning steady demand in various industries.

Increasing Urbanization and Lifestyle Shifts:

Urbanization and changing lifestyles, especially in emerging economies, are contributing heavily to the growth of the tissue paper market. As more and more people move to urban centers, their purchasing power and exposure to modern retail channels improve, and with this, consumption of tissue paper products increases.

Changing lifestyles, which place increasing importance on convenience and disposable products, drive this demand as well. The rising working women population and declining family sizes also contribute to the expanding usage of tissue paper for home and personal care applications, generating a strong market environment.

Concern with Sustainability and Green Products:

The world tissue paper market is observing an emerging trend towards sustainability and demand for environmentally friendly products. Consumers and regulatory agencies are becoming increasingly worried about the environmental costs of deforestation and the application of virgin pulp in tissue paper manufacturing. This has provoked a growing trend towards using recycled fibers, bamboo, and other eco-friendly resources for tissue paper production.

Companies are addressing this trend by investing in sustainable sourcing, creating new production technologies with lower environmental impacts, and increasing availability of environmentally friendly tissue paper products to meet the needs of eco-friendly consumers. This trend towards sustainability is defining the direction of the market in the future.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• CMPC S.A.
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

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Global Tissue Paper Market Trends:

There are a number of global tissue paper market trends that define it. The major trend is that premium and value-added tissue paper products are showing more demand. Customers are looking for tissue paper with better attributes like more softness, strength, and absorbency, so premium product segments are growing. Another major trend is the growth in the popularity of away-from-home (AFH) tissue paper products in commercial and institutional environments.

This market is seeing more demand for bulk-packaged and economical tissue paper solutions. In addition, the market is witnessing increasing use of digital and e-commerce platforms to buy tissue paper products, creating more convenience and accessibility for consumers. Product innovation is also coming from manufacturers in terms of scented tissues, lotion tissues, and visually appealing packaging to respond to changing consumer tastes. The incorporation of smart technologies in production processes to optimize efficiency and minimize wastage is also picking up within the industry.

Breakup by Product:

• Paper Napkin
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue
• Others

Breakup by Raw Material:

• Wood Free
• Wood Containing
• Recovered Fiber

Breakup by Application:

• Household
• Commercial

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

This release was published on openPR.