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Digital Video Advertising Market Trends: Predicted to Grow at a CAGR of 29.6% from 2021-2031, Report
Digital Video Advertising Market
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Digital video advertising is the process of displaying ads either inside online video content usually before, during or after a video stream, known as pre-roll, mid-roll and post-roll or as standalone ads. In addition, majority of video ads are bought, sold and displayed programmatically using various targeting methods and may also include interactive elements.
Market Drivers
The market is experiencing significant growth due to the increasing consumption of digital media and the rising adoption of digital video advertising across the e-commerce sector. Furthermore, the global proliferation of smartphones and expanding internet access are contributing positively to market expansion.
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Market Restraints and Opportunities:
Despite the growth, certain challenges such as the high cost of digital video advertising and the risk of network security breaches are limiting the market potential. However, technological innovations and advancements in the digital advertising space are expected to create profitable opportunities for industry players in the coming years.
Impact of COVID-19
Boost for Digital Platforms: Lockdowns, social distancing, and remote work accelerated the shift to online platforms, prompting many businesses to divert advertising budgets to digital media.
Rising Costs: The surge in social media usage and digital content consumption increased demand for advertising space, which led to higher costs and posed challenges during the lockdown period.
Segment Highlights
By Type:
Mobile advertising dominated the market in 2021, accounting for about three-fourths of the total revenue.
Desktop advertising is expected to grow at the fastest CAGR of 31.2%, driven by benefits such as broader brand reach, improved targeting and personalization, efficient data collection, and better user engagement.
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By Industry Vertical:
The retail sector held the largest share in 2021, contributing to around 20% of the market revenue.
The financial sector is projected to register the highest CAGR of 33.5%, as financial institutions increasingly utilize video advertising to reach target audiences, promote services, build brand recognition, and foster engagement.
By Region:
North America led the market in 2021 with nearly one-third of the global revenue, and is expected to maintain its dominance through 2031.
The LAMEA region (Latin America, Middle East, and Africa) is forecasted to witness the fastest CAGR of 33.2%, due to growing mobile and internet penetration, which is fueling the popularity of platforms like TikTok, Facebook, and Instagram.
Key Market Players
The report profiles major companies in the digital video advertising landscape, including:
Advertise.com
Conversant Solutions, LLC
Tremor International Ltd
SpotX Inc
Viant Technology LLC
Legacy Pro Co LLC
MultiVisionDigital
PubMatic, Inc.
WebFX
Levitate Media, LLC
These companies are enhancing their market presence through strategies such as product innovation, geographic expansion, strategic partnerships, and portfolio diversification. The report offers valuable insights into their performance, market strategies, and recent developments.
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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.
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