India Protein Supplements Market Expected to Reach USD 1,520 Million by 2033

The latest report by IMARC Group, "India Protein Supplements Market Size, Share, Trends and Forecast by Type, Form, Source, Application, Distribution Channel, and Region, 2025-2033", provides a comprehensive analysis of the India protein supplements market.

The study covers competitor and regional analysis, as well as a detailed breakdown of segments within the industry. The India protein supplements market size reached USD 860 Million in 2024. Looking forward, IMARC Group projects the market to reach USD 1,520 Million by 2033, exhibiting a CAGR of 6.6% during 2025-2033.

Report Attribute and Key Statistics:

• Base Year: 2024
• Forecast Years: 2025-2033
• Historical Years: 2019-2024
• Market Size in 2024: USD 860 Million
• Market Forecast 2033: USD 1,520 Million
• Market Growth Rate: 6.6% (2025-2033)

India Protein Supplements Market Overview:

The India protein supplements market is witnessing strong growth due to increased health consciousness, a surge in physical fitness pursuits, and increased demand for plant-based and sustainable nutrition. Increasing demand for easy and convenient ways of addressing protein requirements is driving a surge in protein supplement demand. The proliferation of e-commerce channels has increased the availability of these products, and the trend of ready-to-drink protein drinks addresses the busy lifestyle of contemporary consumers. Furthermore, trends in personalized nutrition are driving product development, with companies providing customized protein solutions to address specific health objectives.

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India Protein Supplements Market Trends and Drivers:

One of the major trends in the India protein supplements market is the increasing demand for plant-based proteins. With health and environmental awareness among consumers growing, there is a trend towards vegan and vegetarian diets. This has resulted in a growing uptake of plant-based proteins like pea, soy, rice, and hemp.These are favored by their digestibility, amino acid content, and lower environmental impact. For instance, in May 2024, Good Fettle Private Limited launched "Pod Nutrition," India's first hydrolyzed plant protein to assist muscle recovery with highest absorption. The firm is investing in taste, transparency, and nutritional excellence and appealing to vegetarians seeking clean supplements at affordable prices.

E-commerce and online channel growth is the key driver of the India protein supplements market. Online sites provide consumers with easy access to a wide range of products, competitive prices, and in-depth product information. Comparability among brands, feedback from other customers, and recommendations from experts raise the confidence level of the consumers and affect buying behavior.Internet brands and retailers are also introducing subscription models, guaranteeing regular supply and volume discounts to repeat buyers. Direct consumer brands leverage digital marketing, influencer collaborations, and social media campaigns to reach out to fitness enthusiasts, health-oriented consumers, thus driving market expansion.

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India Protein Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, form, source, application and distribution channel.

By Type:
• Casein
• Whey Protein
• Egg Protein
• Soy Protein
• Others

By Form:
• Powder
• Ready-to-Drink
• Bars
• Others

By Source:
• Animal-Based
• Plant-Based

By Application:
• Sports Nutrition
• Functional Food

By Distribution Channel:
• Supermarkets and Hypermarkets
• Pharmacies and Drug Stores
• Online Stores
• Others

By Region:
• North India
• West and Central India
• South India
• East and Northeast India

Competitive Landscape:

The report provides detailed insights into the competitive structure and profiles of major players in the India protein supplements market.

Key players include:

• Amway India Enterprises Pvt. Ltd.
• Abbott India Ltd.
• Herbalife International India Pvt. Ltd.
• GlaxoSmithKline Consumer Healthcare Ltd.
• Danone Nutricia India Pvt. Ltd.
• MuscleBlaze (Bright Lifecare Pvt. Ltd.)
• Optimum Nutrition Inc.
• Ultimate Nutrition Inc.
• Nature's Bounty Inc.
• Others

India Protein Supplements Market News:

• In June 2024, Steadfast Nutrition launched three new supplements: Whey Protein and LIV Raw both rapid-release protein options and a vegetarian Multivitamin Mega Pack with 180 tablets. Debuted at the International Health Sports and Fitness Festival these products aim to address protein deficiencies and support overall wellness for health-conscious consumers.

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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