Evolving Market Trends In The AI In Virtual Reality And Augmented Reality Industry: Innovative Assisted Reality Glasses

The AI In Virtual Reality And Augmented Reality Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Expected AI In Virtual Reality And Augmented Reality Market Size During the Forecast Period?
The market size of AI in virtual reality and augmented reality has massively expanded in the last few years. The anticipated growth is from $57.37 billion in 2024 to $84.23 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 46.8%. The tremendous growth observed during the historical period is credited to advancements in fields such as computer vision, machine learning algorithms, enhancements in natural language processing (NLP), along with the expansion of cloud computing and the emergence of edge computing.

Expectations are high for the AI in virtual and augmented reality market, with predictions of an exponential surge over the forthcoming years. Forecasts show that by 2029, the market will be worth $387.34 billion, equating to a compound annual growth rate (CAGR) of 46.4%. This significant expansion during the predicted period can be credited to AI-fuelled social engagements, tailored content suggestions, improved voice and gesture recognition, AI-created realistic environments and their usage in healthcare and therapeutic applications. During this forecast period, key trends shaping the landscape involve AI-enabled virtual aides in VR or AR, virtual try-on experiences amplified by AI, AI-intensified object recognition and engagement, the joining of AI with AR smart glasses, and AI-driven immersive storytelling.

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What Are the High-Growth Segments in the AI In Virtual Reality And Augmented Reality Market?
The AI in virtual reality and augmented reality market covered in this report is segmented -

1) By Type: Artificial Intelligence-Powered Virtual Reality (VR), Artificial Intelligence-Enhanced Augmented Reality (AR)
2) By Technology: Natural Language Processing (NLP), Computer Vision, Machine Learning, Deep Learning, Gesture Recognition, Speech Recognition, Simulated Environments
3) By Platform: Mobile Devices, Head-Mounted Displays (HMDs), Projectors And Smart Glasses, Wearables And Body Tracking Devices, Desktop Computers And Consoles
4) By Application: Gaming And Entertainment, Education And Training, Healthcare And Medical, Retail And E-commerce, Real Estate And Architecture, Automotive And Transportation, Tourism And Travel, Social Media And Communication, Industrial And Manufacturing, Military And Defense

Subsegments:
1) By Artificial Intelligence-Powered Virtual Reality (VR): AI-Driven VR Content Creation, Personalized VR Experiences, AI In VR Training And Simulation, Real-Time AI Interaction In VR
2) By Artificial Intelligence-Enhanced Augmented Reality (AR): AI-Powered Object Recognition, AI-Driven AR Navigation And Mapping, Real-Time AI Data Overlay, AI In AR Retail And Shopping Experiences

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What Key Drivers Are Expected to Influence Future AI In Virtual Reality And Augmented Reality Market Growth?
The rise in the count of IoT (Internet of Things) devices is projected to spur the expansion of AI in the virtual reality and augmented reality sector in the future. IoT devices denote tangible devices inlaid with sensors, software, and connectivity traits that empower them to gather and share information with different devices or systems through the Internet, thus establishing the Internet of Things (IoT) ecosystem. The driving force behind IoT devices are interconnected networks, which pave the way for smooth communication and information exchange amongst devices and systems. The integration of AI in virtual reality and augmented reality can boost the potential of IoT devices by delivering a more involving and intuitive user interface, improving data interpretation, enabling anticipatory maintenance, supporting context-sensitive interaction, facilitating remote oversight, and control, and boosting training and simulation capabilities. For example, the GSM Association, a non-profit organisation based in the UK, reported in March 2023 that the count of IoT connections is predicted to more than double from 2021 to 2030, hitting a sum of 37.4 billion. Consequently, the uptick in the number of IoT devices is fuelling the advancement of AI in the virtual and augmented reality market.

Which Companies Hold the Largest Share Across Different AI In Virtual Reality And Augmented Reality Market Segments?
Major companies operating in the AI in virtual reality and augmented reality market report are Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Meta Platforms Inc.; Sony Corporation; Lenovo Group Limited; Intel Corporation; Qualcomm Incorporated; NVIDIA Corporation; Dassault Systemes SE; PTC Inc.; Sixense Enterprises Inc.; Magic Leap Inc.; HTC Corporation; EON Reality Inc.; Daqri LLC; Zappar Ltd.; Scope AR; Vuzix Corporation; Upskill; Avegant Corporation; Atheer Inc.; Cognixion; Marxent Labs LLC

What Trends Are Driving Growth in The AI In Virtual Reality And Augmented Reality Market?
Top-tier companies active in the AI for augmented and virtual reality markets are exploring new frontiers through the creation of inventive assisted reality glasses, aiming to enhance their customer offerings. Assisted reality glasses, also known as smart glasses, are wearable tech that superimposes digital data, visuals, or graphics onto the user's vision, expanding their understanding of the real world. For example, in February 2024, Oppo, a consumer electronics enterprise based in China, introduced the OPPO Air Glass 3. These glasses are engineered to display real-time data through a full-color display embedded in the lenses. This groundbreaking product is a set of assisted reality glasses equipped with a voice assistant that is run on Oppo's extensive language model (LLM), known as AndesGPT. Created for everyday wear, these glasses enable users to see digital information overlaying their real-world view, including messages and navigational maps. The Air Glass 3 relies on a connection to an Oppo smartphone to work and can be operated via touch sensors present on the side of the frame.

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What Are the Emerging Geographies for The AI In Virtual Reality And Augmented Reality Market Growth?
North America was the largest region in the AI in virtual reality and augmented reality market in 2024. The regions covered in the AI in virtual reality and augmented reality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the AI In Virtual Reality And Augmented Reality Market?
2. What is the CAGR expected in the AI In Virtual Reality And Augmented Reality Market?
3. What Are the Key Innovations Transforming the AI In Virtual Reality And Augmented Reality Industry?
4. Which Region Is Leading the AI In Virtual Reality And Augmented Reality Market?

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