Game-Changer for Women's Cricket: Cricket World Australia Unveils NEXX Line for Girls & Women, Donates to End Violence

Sydney, Australia - May 14, 2025 - Cricket World Australia is proud to announce the launch of a groundbreaking new product line: the NEXX Cricket range, designed exclusively for girls and women. In a move to support gender equality and safety, Cricket World Australia will donate 20% of all profits from this range to White Ribbon Australia, the nation's leading movement working to end men's violence against women.

Empowering Female Cricketers with NEXX
The NEXX Cricket range represents a major leap forward for female cricketers in Australia. Developed in consultation with top international women's players, NEXX offers cricket equipment specifically engineered to fit and protect girls and women of all ages and abilities. No more oversized pads, ill-fitting gloves, or bats designed for men-NEXX delivers gear that matches the needs and playing styles of female athletes.

Key features of the NEXX range:
•Cricket bats custom-made for women and girls, with a choice of shapes and stickers to suit personal style and performance needs.
•Protective equipment and team kit bags tailored for the female physique, eliminating the discomfort of long straps, bulky pads, and baggy gloves.
•Full spectrum of gear, from junior to elite levels, ensuring inclusivity and accessibility for all players.
•Designed in partnership with international stars like World Cup winners Alex Hartley and Georgia Elwiss, guaranteeing authenticity and high performance.

A First in the Australian Market
While other brands have introduced female-specific products, NEXX stands out as the only range in Australia designed from the ground up for women and girls, not simply adapted from men's gear. Every item is crafted for comfort, safety, and performance, setting a new standard in the cricket equipment market. This launch marks a significant step toward gender equity in Australian cricket.

Supporting White Ribbon Australia
Cricket World Australia is committed to creating positive social change beyond the cricket field. By donating 20% of all profits from the NEXX range to White Ribbon Australia, the company directly supports efforts to end men's violence against women and promote respect and equality. White Ribbon Australia leads community education, youth programs, and workplace initiatives, engaging men and boys to be part of the solution and striving for a future where every woman can live free from violence.

"We believe sport has the power to inspire change. By supporting White Ribbon Australia, we're not only equipping female cricketers with the tools they deserve but also helping build a safer, more respectful society," said Ryan Wynch, business advisor at Cricket World Australia.

About Cricket World Australia
Founded by Chris Hall, a Cricket Australia Level 3 Coach and former Lancashire squad member, Cricket World Australia has become a trusted name in cricket retail. Now part of the Athletic Australia Group, the company is dedicated to transforming the cricket retail landscape with innovative, player-focused solutions. With decades of experience, a commitment to personalized service, and a passion for inclusivity, Cricket World Australia empowers every player to reach their potential.

About White Ribbon Australia
White Ribbon Australia is part of the world's largest social movement to end men's violence against women. Through education, community action, and workplace programs, White Ribbon mobilizes men and boys to take active roles in preventing violence and fostering gender equality. Donations help fund vital programs across schools, workplaces, and communities nationwide.

For media enquiries, interviews, or further information:
Cricket World Australia Media Contact: Ryan Wynch Email: ryan@cricketworldaustralia.com.au Website: Cricket World Australia
White Ribbon Australia Media Contact: Nadia Suwignjo Email: info@whiteribbon.org.au Website: whiteribbon.org.au

4/4 New Street, Frankston.

Cricket World Australia = all things cricket retail globally. Cricket community lovers.

This release was published on openPR.