Vietnam Gaming Market Size to Hit USD 2.5 Billion by 2033 at a CAGR of 7.50% | IMARC Group

Vietnam Gaming Market Overview

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 7.50% (2025-2033)

The Vietnam gaming market is rapidly emerging as a dynamic and fast-growing sector, driven by a young, tech-savvy population, increasing smartphone penetration, and a strong demand for online entertainment. According to the latest report by IMARC Group, Vietnam gaming market size reached USD 1.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.5 Billion by 2033, exhibiting a growth rate (CAGR) of 7.50% during 2025-2033.

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Vietnam Gaming Industry Trends and Drivers:

There are a number of factors that are contributing to the growth of the gaming market in Vietnam. First, there is a young and digital savvy population, which has a high smartphone penetration rate, and thus represents a large and engaged consumer base for mobile gaming consumption. Also, as smartphones and data plans are becoming more affordable, this is also lowering the barriers into mobile gaming, which allows for more and more Vietnamese consumers to engage in mobile gaming. In addition, the popularity of esports tournaments, especially for games such as PUBG Mobile and Free Fire, is helping to engage gamers and create a gaming culture in Vietnam. The more games are localized with Vietnamese language and culturally relevant themes, the more gamers will engage and the greater market penetration will be for any particular game. Moreover, the Vietnamese government is supporting the development of a digital economy, which includes investments in IT infrastructure and efforts to promote digital literacy, leading to a favorable position for development in the gaming industry. As disposable income levels also rise, and urbanization levels continue to increase, this is contributing to rapid growth in the entertainment sector, leading to gaming becoming an increasingly popular leisure activity.

Advancements in technology, such as improvements in graphical capabilities, speed of processors and connectivity are drastically changing the gaming landscape in Vietnam. Improved graphical capabilities and more powerful processors allow for games to be more visually appealing, and allow for better performance of gaming titles. Improved access to connectivity, such as 4G internet and 5G networks enable gamers to have reduced-latency game experiences, which is of utmost importance for competitive and real-time multiplayer gaming experiences. Cloud gaming and the emergence of VR and AR technologies have created possibilities for gaming experiences that are immersive and interactive. The increasing investment through mobile advertising and social media platforms provides an effective tools for game developers to get the right target audiences or communities engaged. There have been growing numbers of local game developers and publishers that are creating engaging and high-quality game art that tailors visual aspects to the preferences of Vietnamese gamers. Collaborations in the local and international spaces are opening up opportunities for knowledge transfer, potential adoption of technology, and entry into the market.

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Vietnam Gaming Industry Segmentation:

The report has segmented the market into the following categories:

Device Type Insights:

● Consoles
● Mobiles and Tablets
● Computers

Platform Insights:

● Online
● Offline

Revenue Insights:

● In-Game Purchase
● Game Purchase
● Advertising

Type Insights:

● Adventure/Role Playing Games
● Puzzles
● Social Games
● Strategy
● Simulation
● Others

Age Group Insights:

● Adult
● Children

Regional Insights:

● Northern Vietnam
● Central Vietnam
● Southern Vietnam

Competitive Landscape:

● Falcon Game Studio
● ABI Game Studio
● Zego Studio
● Rocket Studio
● Newwave Solutions

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

● Market Performance (2019-2024)
● Market Outlook (2025-2033)
● COVID-19 Impact on the Market
● Porter's Five Forces Analysis
● Strategic Recommendations
● Historical, Current and Future Market Trends
● Market Drivers and Success Factors
● SWOT Analysis
● Structure of the Market
● Value Chain Analysis
● Comprehensive Mapping of the Competitive Landscape

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Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.