Press release
Rising In App Purchases Boost Microtransactions Market: A Significant Driver Propelling The Online Microtransaction Market In 2025
Online Microtransaction
What Is the Expected Online Microtransaction Market Size During the Forecast Period?
In recent times, the market size of online microtransactions has expanded swiftly. Its growth trajectory is projected to move from $77.8 billion in 2024 to $86.51 billion in 2025, representing a compound annual growth rate (CAGR) of 11.2%. Factors such as the expansion of the gaming industry, the digital transformation of entertainment, the uptake of the free-to-play model, the inclusion of virtual goods and cosmetics, and the spread of mobile gaming, have largely contributed to the historical growth of this market.
In the coming years, a swift expansion is anticipated in the online microtransaction market size, with projections pointing to its growth to $129.76 billion by 2029 at a compound annual growth rate (CAGR) of 10.7%. The rise during this forecast period can be linked to the growing digital economy, the sustained supremacy of free-to-play, the incorporation of live streaming and esports, blockchain, and digital assets, as well as features facilitating personalized and social interactions. Significant trends expected within this period are cross-platform monetization, the incorporation of blockchain and cryptocurrency, social commerce coupled with virtual marketplaces, offerings of personalization and customization, as well as regulatory oversight and safeguards for consumers.
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What Are the High-Growth Segments in the Online Microtransaction Market?
The online microtransaction market covered in this report is segmented -
1) By Type: In-Game Currencies, Random Chance Purchases, In-Game Items, Expiration
2) By Device: Mobile, Console, PC
3) By Model: Prepay Model, Postpay Model, Other Models
Subsegments:
1) By In-Game Currencies: Virtual Currencies, Subscription-Based Currencies, Earned Vs. Purchased Currencies
2) By Random Chance Purchases: Loot Boxes, Gacha Mechanics, Surprise Mechanics
3) By In-Game Items: Cosmetic Items, Functional Items, Season Passes And Battle Passes
4) By Expiration: Time-Limited Offers, Consumable Items, Event-Specific Purchases
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What Key Drivers Are Expected to Influence Future Online Microtransaction Market Growth?
The anticipated growth of the online microtransactions market is largely linked to the rising adoption of In-app purchases (IAP) within mobile applications. IAP, a feature that allows transactions for digital goods, content, and features within apps, is increasingly being integrated into free or freemium applications as a way to enhance the user experience. This creates a simple and easy way for users to access digital elements, directly contributing to higher revenues for the online microtransactions market. As reported in July 2023 by the widely recognized UK B2B media and information platform for the global app industry, Business of Apps, roughly half of all non-gaming apps and 79% of gaming apps utilize IAP as their main source of income. Notably, the first quarter of 2021 saw Google Play rake in $36.7 billion and Apple App Store $31.8 billion in sales, and these figures are expected to climb to nearly $200 billion by 2025. This increase in In-app purchases usage in mobile applications will play a key role in stimulating growth in the online microtransactions market for the foreseeable future.
Which Companies Hold the Largest Share Across Different Online Microtransaction Market Segments?
Major companies operating in the online microtransaction market include Microsoft Corporation, The Walt Disney Company, Tencent Holdings Limited, Sega Sammy Holdings Inc., Sony Interactive Entertainment LLC, NetEase Inc., Valve Corporation, Activision Blizzard Inc., Bandai Namco Entertainment Inc., Electronic Arts Inc., CyberAgent Inc., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Zynga Inc., Nexon Co. Ltd., King Digital Entertainment plc, Konami Holdings Corporation, NCSoft Corporation, Supercell Oy, Ubisoft Entertainment S.A., Riot Games Inc., Smilegate Holdings Inc., Wargaming Public Co. Ltd., Capcom Co. Ltd., GungHo Online Entertainment Inc., Glu Mobile Inc., Niantic Inc., Machine Zone Inc., Kabam Inc., Gameforge 4D GmbH, Rovio Entertainment Corporation, Miniclip SA, Playtika Holding Corp., Big Fish Games Inc., GREE Inc., DeNA Co. Ltd., Com2uS Corp., Jam City Inc., Scopely Inc.
What Are the Latest Developing Trends in the Online Microtransaction Market?
Top players in the online microtransactions market, like Ubisoft Entertainment, are leveraging innovative gaming technologies like Champion Tactics to stand out. Released in June 2023, Champions Tactics is their first game making use of blockchain technology. This technology elevates online gaming by improving security, granting genuine ownership of in-game assets via NFTs, guaranteeing transparency, enabling interoperability, simplifying processes through smart contracts, and advocating for decentralization, which lets players have a say in game development and governance.
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What Are the Emerging Geographies for The Online Microtransaction Market Growth?
Asia-Pacific was the largest region in the online microtransaction market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global online microtransaction market report during the forecast period. The regions covered in the online microtransaction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Online Microtransaction Market?
2. What is the CAGR expected in the Online Microtransaction Market?
3. What Are the Key Innovations Transforming the Online Microtransaction Industry?
4. Which Region Is Leading the Online Microtransaction Market?
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