Oral Care Market Outlook Research Report, Trends, Growth and Scope By Forecast 2024 - 2032 | Colgate Palmolive Co. (U.S.),Unilever (U.K.)

Global Oral Care Market Size, Status, and forecast for the 2025-2032. The research provides accurate economic, global, and country-level predictions and analyses. It provides a comprehensive perspective of the competitive market as well as an in-depth supply chain analysis to assist businesses in identifying major changes in industry practices. The market report also examines the current state of the Oral Care Market industry, as well as predicted future growth, technological advancements, investment prospects, market economics, and financial data. Additionally, the report includes upstream and downstream analyses of key players, as well as global certainties and assurances. The report evaluates dynamic aspects such as forecast market information, Porter's Five Forces Analysis, sales estimates, wide product portfolio, market scenarios, and possibility studies.

The global oral care market size was valued at USD 37.9 billion in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 6.3% during the forecast period.

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Market Drivers:

Increasing Prevalence of Dental and Gum-Related Diseases to Drive Product Demand. Currently, people mainly suffer from the most common dental diseases, such as bad breath, mouth cancer, tooth decay, and others. This has accelerated the consumer demand for oral care items. According to the American Cancer Society, Inc., in 2023, there were 54,540 new cases of oral cavity or oropharyngeal cancer and around 11,580 deaths from oral cavity or oropharyngeal cancer in the U.S.
Additionally, factors such as rising consumer awareness regarding health and hygiene, the rising number of dental clinics and cosmetic stores, and the growing incomes of the population are fueling the market growth.

Market Restraints:

Certain additives, such as abrasive agents, humectants, and others in the toothpaste and mouthwash items to improve the taste & color of these items may lead to contact dermatitis, urticaria, rhinitis, angioedema, and other allergic reactions to the teeth & gum. This largely impacts the demand for such items. Additionally, intense competition from the major players in the market with their competitive pricing restrains the growth of the oral care market.

Major Players in Oral Care Markets are:

Colgate Palmolive Co. (U.S.),Unilever (U.K.),Procter & Gamble Co. (U.S.),Henkel AG & Co. KG aA (Germany),Johnson & Johnson Services, Inc. (U.S.),GlaxoSmithKline Plc. (U.K.),Lion Corporation (Japan),Reckitt Benckiser Group Plc. (U.K.),Patanjali Ayurved Limited (India)

Industry News:

In November 2023, Lion Corporation launched its new toothpaste range, Dent Health Medicated Toothpaste DX. The toothpaste prevents periodontal diseases and cavities, thus addressing key reasons for tooth loss

In September 2023, Lion Corporation launched a range of CLINICA PRO Toothbrush Rubber Heads. The range features rubbery bristles and is available in soft and medium bristle power

In August 2023, Brushee, a new-age player in the global market, launched a 3-in-1 product that features a toothbrush, pick, and dental floss, facilitating consumer oral health while travelling

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Global Oral Care Market Segmentation:

By Product Type
Toothpaste
Toothbrush
Mouthwash
Others

By Application
Household
Commercial

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The following areas and countries are covered in the worldwide Oral Care Market file:

North America (US, Canada, Mexico)
Europe (Germany, France, UK, Russia, Italy)
Asia Pacific (China, Japan, South Korea, India, Southeast Asia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Saudi Arabia, UAE), Egypt, Nigeria, and South Korea)

North America oral care market dominated the market and accounted for a 31.4% share in 2024. The rising prevalence of dental caries and periodontal diseases in North America is a key driver of the oral care market. According to the Centers for Disease Control and Prevention CDC article published in May 2024, over half of children aged 6-8 have cavities in their primary teeth, and 57% of adolescents (12-19 years) have cavities in permanent teeth. Over 90% of adults aged 20 and above are also affected. This high incidence across age groups fuels consumer demand for preventive oral care products such as fluoride toothpaste, antibacterial mouthwashes, and floss. Growing awareness about oral hygiene and the importance of aesthetic appearance has further boosted interest in whitening products and advanced brushing technologies.

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