StriveWell Opens 2nd Franchise Location, SweatHouz (SWTHZ) Short Hills

StriveWell announces the grand opening of its newest SweatHouz (SWTHZ) wellness studio in Short Hills, New Jersey. The studio, which features innovative contrast therapy and luxury amenities, is part of its rapid expansion.
Springfield, NJ - May 12, 2025 - StriveWell [https://www.strivewell.co/], a multi-unit franchise investment group, opens its second location, SWTHZ Short Hills [https://my.matterport.com/show/?m=5vR7nyxCFUK], a new premium wellness studio in Springfield, NJ. They will celebrate their grand opening on Monday, May 12, 2025, with a ribbon-cutting ceremony from 3 to 5 p.m. This event invited the local community of Short Hills and greater Millburn, New Jersey, to tour the facility at 92 Millburn Avenue - part of The Metropolitan development, A Garden Communities property. Each guest will enjoy a tour of our private luxury suite equipped with a Spectra S10 Pro Redlight Therapy Bed, Infrared Sauna, Cold Plunge, and Vitamin C-infused shower.

Premium Contrast Therapy Experience

SWTHZ Short Hills offers each member a private, guided contrast therapy experience. In this modern take on an age-old practice, members move between a heated infrared sauna and a chilled cold plunge at 47 degrees, followed by a refreshing vitamin C shower. Studio staff walk members through the session in a suite-style setting, ensuring safety and comfort. "We want to make the experience as personal and restorative as possible while providing a private luxury setting," notes StriveWell CEO Rico Macaraeg [https://www.linkedin.com/in/ricomacaraeg/]. This emphasis on service and luxury, in each one-person suite, has become a hallmark of SWTHZ.

Science-Backed Wellness Benefits

The SWTHZ offering is aligned with growing research on deliberate exposure to hot-and-cold therapy. Medical experts report that regular infrared sauna use can relieve pain, improve circulation, and even boost immune function by increasing white blood cell production. Likewise, full-body cold plunges are credited with constricting blood vessels (aiding circulation), reducing inflammation, and speeding muscle recovery. The Massachusetts General Hospital notes that combining sauna and cold treatments can "boost cardiovascular health, reduce inflammation, and aid muscle recovery." Peer-reviewed studies also show long-term health advantages: a JAMA Internal Medicine study linked frequent sauna bathing to lower risk of cardiovascular death, and a Neurology study found reduced stroke risk among people who took regular saunas. In short, SWTHZ's contrast therapy is built on a scientifically informed approach to recovery and longevity, rather than fad.

StriveWell's Expansion and Future Plans of SWTHZ & STRONG Pilates

"We're thrilled to bring SWTHZ's premium contrast therapy experience to Short Hills," said Rico Macaraeg [https://app.qwoted.com/sources/rico-macaraeg], CEO of StriveWell. "This studio embodies our vision for holistic wellness, and it's just the beginning. Coming soon are SWTHZ Tribeca in Q4 2025 and SWTHZ Morristown in Q4 2025. StriveWell is also bringing an innovative RowFormer workout, STRONG Pilates, reformer inspired, cardio infused. The international pilates brand brings pilates, rowing, cycling and weights in their 60 min classes around the world. "We believe this brand will complete our stake in SWTHZ and create a platform of brands focused on recovery, longevity and low-impact fitness brands." Macaraeg's comment underscores both brands' growth: especially with the StriveWell launch of SWTHZ FlagShip in Tribeca, NYC. StriveWell is expanding the STRONG pilates US launch with opening STRONG Garwood in Q2 2025, STRONG Morristown in Q4 2025 STRONG Monmouth in Q2 2026. This wave of openings reflects a broader strategy: StriveWell is rapidly scaling brands that blend boutique fitness with recovery, mirroring global wellness trends.

StriveWell attributes its real estate success to real estate partner, Rob Mackowski, of Pierson Commercial for all real estate transactions and Daniel Le Duc & Dylan Hammer of D&D Construction Management for build management which allows for StriveWell to continue to hit development schedules of opening 1 location per quarter.

About StriveWell

StriveWell [https://www.strivewell.co/] is an investor and operator focused on building and growing innovative franchise brands in the health, wellness, and fitness sectors. StriveWell's mission is to deliver fitness and recovery brands that empower individuals to prioritize recovery and longevity. With SweatHouz (SWTHZ) and STRONG Pilates as its cornerstone brands, StriveWell is taking a central role in transforming wellness culture. StriveWell's mission is "rooted in community, recovery, and longevity," focusing on "brands that go beyond fitness. Brands that redefine what it means to care for the body, mind, and spirit."

Media Contact
Company Name: StriveWell
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Website: http://www.strivewell.co

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