Gift Packaging Market is Expected to Experience a strong Growth during the Forecast Period 2025-2033

The global gift packaging market is experiencing robust growth, propelled by several key factors. The increasing trend of gifting across various occasions, coupled with the surge in e-commerce platforms, has significantly boosted the demand for innovative and attractive packaging solutions. Additionally, rising disposable incomes, especially in emerging economies, have led to higher consumer spending on premium and customized gift packaging. Environmental sustainability initiatives are also playing a crucial role, with consumers and businesses alike opting for eco-friendly packaging materials. Advancements in printing technologies and the expansion of the retail sector further contribute to the market's positive outlook. According to IMARC Group, the market reached USD 24.2 billion in 2024 and is projected to grow at a CAGR of 3.13%, reaching USD 32.7 billion by 2033.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033

Gift Packaging Market Key Takeaways

• Market Size & Growth: The global gift packaging market was valued at USD 24.2 billion in 2024 and is expected to reach USD 32.7 billion by 2033, growing at a CAGR of 3.13% during 2025-2033.
• Dominant Region: North America leads the market, driven by high consumer spending on gifts and a strong presence of key market players
• Material Preference: Paper and paperboards are the most preferred materials, accounting for the largest market share due to their eco-friendly nature.
• Product Type: Wrapping papers hold the majority share in the product type segment, favored for their aesthetic appeal and customization options.
• Packaging Type: Primary packaging dominates the market, emphasizing the importance of first impressions in gift presentation.
• Emerging Markets: Asia-Pacific is witnessing significant growth, fueled by increasing disposable incomes and the influence of Western gifting traditions.

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What Are the Key Factors Driving Growth in the Gift Packaging Market?

Rising Gifting Culture Across Diverse Occasions

The worldwide trend towards gift-giving on different occasions, including birthdays, anniversaries, and festivals, has increased the demand for packaging of gifts. This cultural phenomenon is not restricted to individual occasions but has also penetrated corporate gifting, where companies utilize customized packaging to build brand awareness and client relationships. The emotional value that consumers place on gifting has resulted in the demand for packaging that demonstrates thoughtfulness and personalization, thus driving innovation in design and materials in the industry.

Surge in E-commerce and Online Retailing

The growth of e-commerce sites has transformed the gift packaging industry. Online stores need packaging materials that are not just attractive but tough enough to be resilient against shipping procedures. This has created a higher demand for tough yet aesthetically pleasing packaging materials. Additionally, the ease of online shopping has made it simple for customers to have access to various gift packaging products, further driving market expansion

Environmental Sustainability Initiatives

Increasing environmental awareness has resulted in a heavy tilt towards eco-friendly packaging solutions. Consumers and companies alike are moving towards biodegradable and recyclable packaging like paper and paperboards, replacing conventional plastic packaging. This is not only consumer-driven but also due to policy regulations encouraging green policies. Consequently, companies are investing in eco-friendly materials and creative designs to cater to this increasing demand.

Market Segmentation

Breakup by Product Type:

• Ribbons: Decorative elements used to enhance the aesthetic appeal of gift packages, available in various materials and designs.
• Wrapping Papers: Paper sheets used to wrap gifts, offering a range of colors, patterns, and textures to suit different occasions.
• Containers: Reusable or disposable holders designed to encase gifts, often used for delicate or premium items.
• Boxes: Structured packaging solutions providing protection and presentation, commonly used for a variety of gift items.
• Others: Includes additional packaging accessories like tags, stickers, and embellishments that complement the main packaging.

Breakup by Material:

• Paper and Paperboards: Eco-friendly materials favored for their recyclability and versatility in design.
• Plastic: Durable and flexible material offering a range of design possibilities, though facing scrutiny over environmental concerns.
• Glass: Premium material used for high-end gift packaging, offering a luxurious look and feel.
• Others: Encompasses alternative materials like metals and fabrics used for specialized packaging needs.

Breakup by Packaging:

• Primary Packaging: Directly encases the product, providing initial protection and branding.
• Secondary Packaging: Additional layer that groups primary packages, often used for bulk handling and display.
• Tertiary Packaging: Used for bulk handling, storage, and transportation of goods, ensuring safety during logistics.

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Which Region Leads the Global Gift Packaging Market?

North America leads the international gift packaging industry due to favorable consumer expenditure on gifts and the strong market presence of major players. The region's established retail sector and the popularity of online shopping sites further support the growth of the market. Further, the cultural focus on gifts during festive occasions and holidays promotes the demand for varied and appealing packaging solutions.

What Are the Latest Innovations and Developments in the Gift Packaging Industry?

The gift packaging sector is seeing some new developments with a focus on sustainability as well as improved customer experience. In 2023, DS Smith launched a €90 million initiative to build a biomass-from-waste boiler in France, with the target to save 99,000 tons of CO2 emissions every year. Moreover, DS Smith's board also approved a £5.8 billion takeover bid from International Paper, a huge development in the packaging sector. Smurfit Kappa unveiled a wide-ranging sustainability initiative to cut its carbon footprint by 30% by 2030, including renewable energy investments and new packaging technology. The firm also grew its North American business by purchasing a cutting-edge packaging plant in Texas, further bolstering its capability to supply the U.S. market with quality, sustainable packaging solutions.

Who Are the Key Players Shaping the Future of the Gift Packaging Market?

DS Smith plc, Ebro Color GmbH, Hallmark Cards Inc., IG Design Group plc, International Packaging Corporation, Karl Knauer KG, Mondi plc, POL-MAK, Smurfit Kappa Group plc, Yama Ribbon & Bows Co. Ltd., etc.

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IMARC Group is a global management consulting firm that helps the world's most changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, considerations studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyzes, pricing and cost research, and procurement research.

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