Digital Gift Card Market Size Projected To Reach $1089.41 Billion By 2034 With A Cagr Of 16.9%

The Digital Gift Card Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Digital Gift Card Market Size and Projected Growth Rate?
In recent times, there has been a surge in the size of the digital gift card market. This market is projected to expand from $493.12 billion in 2024 to $583.34 billion in 2025, showing an impressive compound annual growth rate (CAGR) of 18.3%. Factors driving this growth during the historic period include the emergence of mobile and contactless payments, a rise in the gifting culture, integration with social media, as well as seasonal promotions and holidays.

Anticipated swift expansion is forecasted for the digital gift card market size in the years to come, targeting $1089.41 billion in 2029 with a compound annual growth rate (CAGR) of 16.9%. This surge during the future period can be linked to advanced personalization amenities, environmental preservability, original redemption choices, compatibility across multiple platforms, and growth in budding markets. Dominant trends expected during this period incorporate mobile application synchronization, subscription-oriented gifting services, augmented reality (AR) engagements, blockchain technology for digital gift protection, and company-oriented gifting initiatives.

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What Are the Major Segments in the Digital Gift Card Market?
The digital gift card market covered in this report is segmented -

1) By Functional Attribute: Open Loop Gift Card, Closed Loop Gift Card
2) By Business Type: Business To Business (B2B), Business To Consumer (B2C)
3) By Application: Consumer Goods, Health And Wellness, Restaurants And Bars, Travel And Tourism, Media And Entertainment, Other Applications

Subsegments:
1) By Open Loop Gift Card: General Purpose Reloadable Cards, Non-Rechargeable Cards, Multi-Brand Gift Cards
2) By Closed Loop Gift Card: Retailer-Specific Cards, Brand-Specific Cards, Promotional Cards

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What Are The Driving Digital Gift Card Market Evolution?
The increase in understanding and usage of digital payments is projected to be a key catalyst for the expansion of the digital gift card market. Digital payments, which are made through digital or online channels without the need for physical money, are becoming more prevalent. These gift cards make for an easy and efficient digital payment method, the purchase of which can be made rapidly at significant businesses such as grocery stores or online-exclusive retailers. The simplicity of gifting and using these digital gift cards has heightened their popularity. To illustrate, data published by the European Central Bank in January 2024 stated that the first half of 2023 witnessed a 10.1% surge in non-cash payment transactions within the Euro area, amounting to 67.0 billion. This happened notwithstanding a 4.5% decrease in the corresponding total value to €111.4 trillion compared to the same time period in 2022. Consequently, the escalated awareness regarding digital payments is fueling the growth of the digital gift card market.

Which Firms Dominate The Digital Gift Card Market Segments?
Major companies operating in the digital gift card market include Walmart Inc., Amazon.com Inc., Target Brands Inc., American Express Company, PayPal Holdings Inc., Fiserv Inc., Loop Commerce Inc., Blackhawk Network Holdings Inc., InComm Payments, Apple Inc., First Data Corporation, Treatful Inc., Stored Value Solutions, Prezzee, Givex Corporation, Yiftee Inc., Qwikcilver Solutions Pvt Ltd, Tango Card, Giftango Corporation, Buyatab Online Inc., Paytronix Systems Inc., GiftbitInc, GiftRocket Inc., eGifter LLC, Giftogram Inc., Giftly Inc., National Gift Card Group, SVM Global Limited, Giveter Inc., The Gift Card Café LLC, Eagle Eye Solutions Group plc

What Trends Are Driving Growth in The Digital Gift Card Market?
Innovation in products is becoming a significant trend in enhancing the recognition of the digital gift card market. Prominent firms in the sector are launching new technological advancements such as enabling clients to convert cryptocurrency towards their preferred retailers and developing tracking systems to prevent loss of cards. For instance, in June 2023, Codego, a fintech firm based in Italy known for their financial solutions, unveiled their crypto gift cards. This is a cutting-edge product that cleverly combines traditional gifting methods with the contemporary world of digital assets. These revolutionary gift cards provide an effortless way for users to gift digital assets like Bitcoin and Ethereum to those they care for. The procedure entails buying the gift cards online or from specific retail shops, each bearing a distinctive code that corresponds to a fixed cryptocurrency value. Recepients can claim these cards via the Codego Giftcard app, which provides a simple way for them to check their digital asset balance.

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Which Is The Largest Region In The Digital Gift Card Market?
North America was the largest region in the digital gift card market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital gift card market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Digital Gift Card Market?
2. What is the CAGR expected in the Digital Gift Card Market?
3. What Are the Key Innovations Transforming the Digital Gift Card Industry?
4. Which Region Is Leading the Digital Gift Card Market?

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