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Global Digital Signage Market Analysis 2025-2030: Growth Drivers, Challenges, And Opportunities
Digital Signage
What Is the Projected Growth of the Digital Signage Market?
In recent years, the size of the digital signage market has significantly expanded. The market is set to develop from $21.65 billion in 2024 to $23.05 billion in 2025, with a compound annual growth rate (CAGR) of 6.5%. Increased retail and advertising spending, superior customer encounters, the shift from traditional to digital screens, and affordable communication methods all contribute to this historical period's growth.
In the ensuing years, a quick upsurge in growth is foreseen for the digital signage market size. By 2029, it is projected to reach $34 billion, expanding at a Compound Annual Growth Rate (CAGR) of 10.2%. The growth during the forecasted period is ascribed to the advent of smart cities, rising need for instant information, emphasis on worker communication, and expansion in the transportation and hospitality industries. The up-and-coming trends for the forecast timeframe encompass harmonization with mobile gadgets, integration with augmented reality (AR) and virtual reality (VR) technology, non-contact and gesture-operated interfaces, customized content through combined data, and multi-channel harmonization.
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What Are the Different Digital Signage Market Segments?
The digital signage market covered in this report is segmented -
1) By Product: Standalone Display, Video Wall
2) By Offering: Hardware, Software, Services
3) By Location: Indoor, Outdoor
4) By End User: Retail, Education, Healthcare, Corporate, Stadium, Government, Other End Users
Subsegments:
1) By Standalone Display: LCD Displays, LED Displays, Projection Displays, Touchscreen Displays
2) By Video Wall: LCD Video Walls, LED Video Walls, Projection Mapping Video Walls, Interactive Video Walls
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What Are the Primary Drivers Shaping the Digital Signage Market?
The growth of the digital signage market is significantly propelled by the surging demand for cloud-based solutions. These solutions, hosted on remote servers and accessed through the internet, allow users to store, access and manage data without needing local infrastructure. The popularity of cloud-based solutions is on the rise because of their scalability, cost-efficiency, and easy accessibility from any location with internet availability. Their involvement in digital signage facilitates remote management, instant content updates, and scalability across multiple displays, thereby enhancing adaptability and control. For example, as per a report from Eurostat, a government agency based in Luxembourg, 45.2% of businesses in the EU adopted cloud computing services, such as web-based access to software, computing power, and storage ability, in December 2023. Hence, the escalating demand for cloud-based solutions is predicted to drive the future expansion of the digital signage market.
Which Companies Are Leading in the Digital Signage Market?
Major companies operating in the digital signage market include Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, NEC Corporation, Toshiba Corporation, Sharp Corporation, Koninklijke Philips N.V., Delta Electronics Inc., Navori Labs SA, Scala Inc., Crestron Electronics Inc., E Ink Holdings Inc., Barco NV, Daktronics Inc., ViewSonic Corporation, Christie Digital Systems USA Inc., BenQ Corporation, Absen, AU Optronics Corp., Elo Touch Solutions Inc., Planar Systems Inc., Peerless Industries Inc., BrightSign LLC, Milestone AV Technologies LLC, STRATACACHE Inc., NanoLumens Corporation, Omnivex Corporation, Keywest Technology Inc., Leyard Optoelectronic Co. Ltd., Onelan Limited, Mitsubishi Electric Corporation, SpinetiX SA, YCD Multimedia, Matrox Graphics Inc., Enplug Inc., NoviSign Ltd.
What Trends Are Expected to Dominate the Digital Signage Market in the Next 5 Years?
Companies active in the digital signage industry are concentrating their efforts on creating cutting-edge technological solutions to consolidate their market presence. Innovations in technology continue to enhance digital signage, making it highly dynamic, more interactive, efficient, and being utilizable in various applications. This ultimately widens its market scope and propels its steady growth. For instance, in June 2023, UK-based fugo.ai revealed the Fugo Digital Signage Player, a Windows-based solution conceived to address issues that may arise during the mass deployment of digital signage. Powered by an Intel processor and equipped with substantial RAM and storage, the player guarantees flawless playback of heavy content. It offers superior connectivity, longevity for different settings, along with top-tier security features, addressing common problems linked with using consumer devices for digital signage. Fugo Player is presented as an efficient, reliable hardware alternative for corporations keen to enhance their digital signage deployment.
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What Are the Top Revenue-Generating Geographies in the Digital Signage Market?
North America was the largest region in the digital signage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Digital Signage Market?
2. What is the CAGR expected in the Digital Signage Market?
3. What Are the Key Innovations Transforming the Digital Signage Industry?
4. Which Region Is Leading the Digital Signage Market?
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