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Global Cookie And Cracker Market Analysis 2025-2030: Growth Drivers, Challenges, And Opportunities
Cookie And Cracker
What Is the Projected Growth of the Cookie And Cracker Market?
In the past few years, the cookie and cracker market has experienced consistent growth. The market size will increase from $104 billion in 2024 to $108.65 billion in 2025, signifying a compound annual growth rate (CAGR) of 4.5%. The expansion during the historical period is due to factors such as consumer preferences, economic circumstances, marketing and branding strategies, ingredient and health trend shifts, as well as globalization and cultural impacts.
Expectations are for the cookie and cracker market to experience consistent growth over the next few years, with projections indicating a size of $128.12 billion in 2029, reflecting a compound annual growth rate (CAGR) of 4.2%. The anticipated growth during the forecast period can be traced back to factors such as innovation in flavors and formats, commitment to sustainable and ethical practices, evolving demographics, global expansion and the rise of emerging markets, and health and wellness trends. Key trends for the forecast period encompass digital marketing and e-commerce, advancements in technology and automation, on-the-go snacking, the movement towards clean labels, and personalization and customization.
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What Are the Different Cookie And Cracker Market Segments?
The cookie and cracker market covered in this report is segmented -
1) By Type: Cookies, Crackers
2) By Distribution Channel: Super markets Or Hyper markets, Convenience Stores, Specialty Stores, Online Stores
3) By Application: Restaurants, Home, Other Applications
Subsegments:
1) By Cookies: Chocolate Chip Cookies, Sandwich Cookies, Oatmeal Cookies, Sugar Cookies, Biscotti, Shortbread Cookies, Filled Cookies, Gluten-Free Cookies, Organic Or Health-Conscious Cookies
2) By Crackers: Savory Crackers, Sweet Crackers, Cheese Crackers, Whole Wheat Crackers, Multigrain Crackers, Rice Crackers, Gluten-Free Crackers, Flavored Crackers, Crispbreads, Sandwich Crackers
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What Are the Primary Drivers Shaping the Cookie And Cracker Market?
The cookies and crackers market is expected to experience growth due to the rising appetite for bakery products. Bakery goods are often produced from flour or other grains, offering high calorie and nutritional content. In response to shifting consumer preferences for healthier food options with less fat, bakery manufacturers are modifying their product lines. This trend is contributing to an increased consumer desire for bakery items, thereby potentially expanding the cookies and crackers market. As per data provided by Euromonitor International in October 2022, and published on the official Government of Canada website, retail sales of baked goods in the US touched $67.9 billion in 2021 and are expected to ascend to $75.8 billion by 2026. Thus, the expanding demand for bakery items is stimulating the growth of the cookies and crackers market.
Which Companies Are Leading in the Cookie And Cracker Market?
Major companies operating in the cookie and cracker market include Mondelez International, Nestle S.A, PepsiCo Inc., General Mills Inc., Grupo Bimbo S.A.B. de C.V., Kellanova, Ferrero Group, Pladis Global, The Hershey Company, Yamazaki Baking Co., Ltd., Campbell Soup Company, ITC Limited, Meiji Holdings Co., Ltd., United Biscuits Ltd., Flowers Foods Inc., Parle Products Pvt. Ltd., Britannia Industries Limited, Délifrance, Hostess Brands Inc., Premier Foods Group Limited, Lotus Bakeries, Kambly SA, Sara Lee Frozen Bakery, Burton's Biscuit Company, Walkers Shortbread Ltd., Naturell Pvt. Limited, Interstate Bakeries Corp., M.Y. San Corporation, Munchy Food Industries Sdn. Bhd.
What Trends Are Expected to Dominate the Cookie And Cracker Market in the Next 5 Years?
The focus on product innovation is a noteworthy trend perceived in the market for cookies and crackers. Major corporations participating in this market are prioritizing the creation of new products in an effort to maintain their standing. To illustrate, in January 2023, The Hershey Company, a company based in the U.S. specializing in the manufacturing and marketing of chocolate and sugar confectionery items, introduced Reese's Dipped Animal Crackers. These are small, animal-shaped crackers fully covered in peanut butter candy and partially dipped in milk chocolate, creating the much-loved Reese's taste. The Reese's Dipped Animal Crackers, coming in 4.25-oz packs, include 13 various animal figures such as lions and bears.
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What Are the Top Revenue-Generating Geographies in the Cookie And Cracker Market?
Europe was the largest region in the cookie and cracker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global cookies and cracker market report during the forecast period. The regions covered in the cookie and cracker market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Cookie And Cracker Market?
2. What is the CAGR expected in the Cookie And Cracker Market?
3. What Are the Key Innovations Transforming the Cookie And Cracker Industry?
4. Which Region Is Leading the Cookie And Cracker Market?
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