Household Insecticides Market to Reach US$ 27.66 Bn by 2031, Registering a 7% CAGR (2024-2031) | Persistence Market Research

The global household insecticides market is poised for substantial expansion over the next decade. According to Persistence Market Research, the market is estimated to grow from US$ 17.22 billion in 2024 to US$ 27.66 billion by 2031, reflecting a compound annual growth rate (CAGR) of 7% from 2024 to 2031. This growth is largely driven by increasing urbanization, a rise in vector-borne diseases, and heightened awareness regarding hygiene and pest-related health risks.

A surge in the use of insect control products, especially in densely populated urban areas, is fueling market demand. Mosquitoes, flies, cockroaches, and ants continue to pose household threats, pushing consumers toward regular use of sprays, vaporizers, coils, and other insecticides. Among product segments, aerosol sprays lead the market, thanks to their convenience and quick action. Asia Pacific dominates the regional landscape, backed by high population density, rising disposable incomes, and growing consumer awareness of health and sanitation.

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✅Key Highlights from the Report:

➤The market is set to grow at a steady CAGR of 7% between 2024 and 2031.
➤Asia Pacific continues to lead the global household insecticides market.
➤Aerosol sprays remain the most popular product segment globally.
➤Mosquito repellents dominate the demand among insect categories.
➤Natural and herbal insecticide products are witnessing rising consumer preference.
➤Urban households and city dwellers form the largest user demographic.

✅Market Segmentation:

The household insecticides market is segmented based on product type, including sprays/aerosols, coils, vaporizers, baits, and powders. Among these, aerosol sprays remain the most favored due to their ease of use, rapid effectiveness, and ability to cover larger surface areas. The vaporizer segment is also witnessing increased demand, especially in urban settings, owing to its long-lasting effect and convenience in closed environments.

Based on target insects, the market is categorized into mosquitoes, flies, cockroaches, ants, bedbugs, and others. Mosquito-targeted products dominate the market owing to the high prevalence of mosquito-borne diseases such as dengue, malaria, and chikungunya. End-users are further segmented into residential households and commercial establishments. Residential households remain the dominant segment due to the widespread use of insecticides in daily domestic routines.

✅Regional Insights:

Asia Pacific remains the largest and fastest-growing region in the global household insecticides market. Countries such as India, China, Indonesia, and Vietnam are key contributors, thanks to tropical climates that are conducive to insect breeding and a rising middle-class population that prioritizes home hygiene.

North America and Europe follow, driven by heightened awareness of health issues related to insect infestations. Meanwhile, Latin America and Africa are emerging as promising regions, supported by increasing urbanization and the expansion of local and international insecticide brands.

✅Market Drivers

A major growth driver for the market is the rising prevalence of vector-borne diseases, which has heightened public health concerns globally. The increasing awareness among consumers regarding the importance of maintaining a hygienic living environment is encouraging the frequent use of household insecticides. Additionally, climate change has expanded insect breeding seasons, further necessitating year-round insect control solutions.

Moreover, the surge in urbanization and housing construction, particularly in developing nations, has led to an uptick in demand for convenient and fast-acting insecticide products. As families increasingly shift to apartment living, the use of closed-environment products such as vaporizers and plug-ins is rising significantly.

✅Market Restraints

Despite its growth prospects, the household insecticides market faces challenges. A prominent restraint is health and environmental concerns regarding synthetic chemical-based insecticides. Exposure to certain chemicals used in sprays and coils can lead to respiratory and skin problems, leading some consumers to seek safer alternatives or reduce usage altogether.

Additionally, the increased regulatory scrutiny from governments and health agencies around the world has led to stricter guidelines regarding chemical usage and labeling. This puts pressure on manufacturers to reformulate products and invest in R&D, increasing operational costs.

✅Market Opportunities

Growing demand for eco-friendly and herbal insecticide products presents a lucrative opportunity for market players. Consumer preferences are gradually shifting toward plant-based solutions that pose minimal health and environmental risks. This shift is especially strong in North America and Europe, where sustainability is a significant consumer concern.

Furthermore, e-commerce growth offers brands an extended reach to rural and underserved markets, especially in developing countries. Innovative packaging, combo deals, and subscription-based sales models are helping companies maintain recurring demand while building brand loyalty.

✅Reasons to Buy the Report:

■Provides in-depth analysis of current and future market trends across all major regions.
■Offers detailed segmentation based on product type, insect target, and end-user.
■Includes strategic insights into leading players and their latest developments.
■Highlights growth opportunities in emerging economies and evolving consumer preferences.
■Supports data-driven decision-making with accurate forecasting and CAGR analysis.

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✅ Key Players

The global household insecticides market is highly competitive and features several prominent players innovating in formulations and marketing:

✦ Godrej Consumer Products Ltd.
✦ SC Johnson & Son Inc.
✦ Reckitt Benckiser Group plc
✦ Dabur India Ltd.
✦ Jyothy Labs Ltd.
✦ Spectrum Brands Holdings Inc.
✦ HPM Chemicals and Fertilizers Ltd.
✦ BASF SE
✦ Bayer AG
✦ Henkel AG & Co. KGaA

■In 2023, SC Johnson expanded its Raid product line with natural ingredients, aiming to capture eco-conscious consumers in North America.
■Godrej Consumer Products launched a new low-smoke mosquito coil variant in India in early 2024 to cater to rural demand with reduced respiratory impact.

By leveraging evolving consumer behaviors, sustainable innovation, and digital marketing, market players are poised to capitalize on the growing demand for safe, effective, and convenient household insecticide solutions.

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