Global Pet Calming Products Market Set to Surpass USD 32.82 Billion by 2035 Amid Rising Pet Anxiety Concerns and Demand for Natural Solutions

The global pet calming products market is on a steady growth trajectory, expected to expand from USD 18.36 billion in 2025 to an impressive USD 32.82 billion by 2035, at a Compound Annual Growth Rate (CAGR) of 5.93% from 2025 to 2035. This robust market expansion is being fueled by the increasing prevalence of pet anxiety and behavioral disorders, along with a rising consumer shift toward natural, holistic pet calming solutions.

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Surge in Pet Ownership Driving Market Demand

The growing number of pet owners worldwide is a key driver behind the expanding market for pet anxiety relief products. As pets increasingly become part of the family, concerns about their mental health and emotional well-being have escalated. Pet parents are proactively seeking out pet calming supplements, anxiety vests, calming sprays, and other natural remedies for stressed pets. This behavioral shift is especially prominent in urban areas, where environmental stressors like loud noises, crowded spaces, and long periods of isolation are common.

Natural and Organic Pet Calming Solutions Gaining Popularity

Consumers are now favoring organic calming chews for dogs, herbal stress relief for cats, and other plant-based pet anxiety products over synthetic alternatives. This trend aligns with the broader wellness movement in the pet care industry, emphasizing safe and side-effect-free solutions. Ingredients like chamomile, L-theanine, valerian root are becoming staples in pet calming chews and oils due to their effectiveness and growing regulatory acceptance.

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E-commerce Expansion and Digital Pet Health Platforms Fueling Sales

The rise of online pet product retailing platforms has made it easier for pet owners to access a wide range of calming aids, particularly in remote or underserved regions. Leading e-commerce platforms are seeing significant growth in the natural calming products for dogs and cats category. Additionally, digital pet health services are increasingly recommending anti-anxiety pet products as part of holistic behavioral therapy programs, further supporting market growth.

Rising Awareness and Veterinary Recommendations Boost Market Adoption

Veterinarians and pet behaviorists are playing a pivotal role in endorsing and prescribing calming treats for anxious dogs, stress-relief collars, and pheromone diffusers. Awareness campaigns around pet stress, especially during events like fireworks, travel, or separation, have increased the popularity of vet-approved calming solutions for pets. This professional endorsement is significantly enhancing consumer confidence and driving repeat purchases.

Regional Insights

• North America leads the global market, driven by high pet ownership, advanced veterinary infrastructure, and strong demand for natural calming products. The U.S. remains the largest contributor with growing digital pet wellness platforms.

• Europe shows steady growth, especially in the UK, Germany, and France, with consumers preferring organic and holistic pet anxiety solutions. Strict regulations promote high-quality product development.

• Asia-Pacific is the fastest-growing region, fueled by rising pet adoption in China, India, and Japan. Increasing disposable incomes and growing awareness of pet mental health are accelerating demand for herbal and Ayurvedic calming aids.

• Latin America, led by Brazil and Mexico, is seeing increased demand for affordable calming treats and sprays, driven by growing urban pet ownership and regional product innovation.

• Middle East & Africa is an emerging market with niche opportunities, particularly in the UAE and South Africa, where luxury pet care and expat-driven demand support gradual growth.

Key Market Players

• Zoetis Inc.
• Virbac
• Zesty Paws
• PetHonesty
• THUNDERWORKS
• NOWFoods
• CEVA
• GARMON CORP.
• PetIQ, LLC.
• Nestlé Purina Petcare

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Segmentation

By Pet Type:

The industry is segmented into dog, cat, and others.

By Product:

The industry is segmented into food and supplements, snacks and treats, gel and ointment, spray and mist, and others.

By Distribution Channel:

The industry is divided into online channels, retail pharmacies, and veterinary clinics.

By Region:

The industry is segmented into North America, Latin America, Europe, Asia Pacific, and MEA.

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

This release was published on openPR.