Australia Period Care Market on a Steady Climb: $1.03 Billion Forecast by 2030, Heats Up with 5.3% CAGR

According to a new report, According to a new report, Australia Period Care Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, Distribution Channel : Opportunity Analysis and Industry Forecast, 2021-2030. The research provides a current evaluation of the global market landscape, highlighting recent trends, key drivers, and the overall market environment. The study examines the main factors influencing industry expansion, analyzing both its growth drivers and restraints. Additionally, it sheds light on factors expected to offer promising opportunities for development of industry in the future. The Australia period care market was valued at $630.0 million in 2020, and is projected reach $1,028.7 million by 2030, registering a CAGR of 5.3% from 2021 to 2030.

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Increase in focus on product innovations and surge in emphasis on tampons made of organic and biodegradable materials are the factors expected to fuel the growth of the period care market in Australia. The reusable period care products have gained traction in the past few years. There are many people who cannot afford the costs of buying men-struation care products regularly.

The Australia period care market is segmented on the basis of product type and distribution channel. By product type, the australia period care market is categorized into sanitary pads, tampons, liners & shields, period underwear, and menstrual cups. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increase in demand, rise in awareness, and increased government initiatives regarding men-struation care. By distribution channel, the market is divided into discount department store, department store, grocery store, pure play online, dollar stores, specialty/independent store, retail pharmacy, brick mortar online, and convenience store.

The adoption of reusable men-struation care products is on an increase owing to the rise in emphasis on the sustainable products. Most of the disposable period care products are made using plastic, which is non-biodegradable and they harm the environment. Disposable sanitary pads are one of the highest waste generators in Australia.

Sanitary pads, tampons, liners, menstrual cups, and period underwear are considered as the menstrual care or period care products. These products help absorb the menstrual fluid. Sanitary pads are the most commonly used menstrual care products among all types of period care products due to its higher penetration in Australia. Moreover, increase in number of working women in Australia has fuelled the growth of the australia period care market. Increased government initiatives to spread awareness regarding period care boosts the growth of the australia period care market. The Sustainable Period Project is an initiative in Australia that helps in educating the Australian women regarding the reusable and sustainable period care options.

The increasing consumer preference for sustainable and innovative period care solutions presents substantial opportunities for both existing companies and new entrants. Focusing on eco-friendly products, leveraging technology for health tracking, and addressing underserved demographics can drive growth and contribute to the ongoing evolution of Australia's period care market.​

The key market players profiled in this report include Unicharm Corporation, Kimberly-Clark Corporation, Procter & Gamble Co., Edgewell Personal Care Company, Knicked, Wunderthings, Modibodi, Love Luna, Juju, and Bonds. The industry is robust in nature with the presence of several large players. The players are taking consistent efforts to promote their products and increase their market share by adopting product launch and acquisition as their growth strategies.

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Expansion and Prospects in the Period Care in Australia:

Growing Demand for Sustainable and Eco-Friendly Products: There is a rising demand for period care products that are environmentally friendly, such as reusable cloth pads, menstrual cups, and organic cotton tampons. Consumers are becoming more conscious about the environmental impact of disposable menstrual products and are seeking alternatives that are reusable or biodegradable.

Technological Innovations: The period care industry is witnessing technological advancements aimed at enhancing product effectiveness, comfort, and convenience. For example, there are apps and wearable devices designed to track menstrual cycles and provide personalized insights into menstrual health. Additionally, there is ongoing research and development focused on improving the materials and design of period products.

Focus on Menstrual Health Education: There is a growing emphasis on menstrual health education and destigmatization of periods in Australia. This includes efforts to promote open discussions about men-struation, provide accurate information about menstrual health, and address taboos and misconceptions surrounding periods. As awareness increases, there is potential for greater acceptance and adoption of innovative period care solutions.

Diverse Product Offerings: The period care market in Australia is becoming more diverse, with a wide range of products catering to different preferences and needs. This includes options for people with sensitivities or allergies, as well as products specifically designed for different flow levels and lifestyles. The availability of diverse product offerings contributes to market growth and consumer satisfaction.

Inclusive Marketing and Representation: Brands are increasingly focusing on inclusive marketing strategies that reflect the diversity of their consumer base. This includes featuring a diverse range of models in their advertising campaigns and ensuring that their products are accessible and inclusive for people of all genders and backgrounds.

Analyst Review:

Australia period care market has witnessed a significant growth in the past few years. The market is gaining a huge response from women owing to rise in awareness of feminine hygiene and higher penetration of sanitary pads.

Though menstrual hygiene is still a social taboo in some parts of the country, personal hygiene awareness campaigns taken up by government agencies have contributed in increase in demand for period care products in the market. The demand for other products such as p a n t y liners and period underwear is on an increase owing to the rise in interests of consumers toward innovative, reusable, and effective products.

Key Benefits For Stakeholders:

○ The report provides an extensive analysis of the current & emerging trends and opportunities in the Australia period care market.
○ It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
○ A comprehensive analysis of factors that drive and restrict the growth of the Australia period care market is highlighted in the study.
○ An extensive analysis of the Australia period care market is conducted by following key product positioning and monitoring the top competitors within the market framework.

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Reasons to buy Australia Period Care Market Report:

• Procure strategically important competitor information, analysis, and insights to formulate effective R&D strategies.
• Recognize emerging players with potentially strong product portfolio and create effective counter-strategies to gain competitive advantage.
• Classify potential new clients or partners in the target demographic.
• Develop tactical initiatives by understanding the focus areas of leading companies.
• Plan mergers and acquisitions meritoriously by identifying Top Manufacturer.
• Develop and design in-licensing and out-licensing strategies by identifying prospective partners with the most attractive projects to enhance and expand business potential and Scope.
• Report will be updated with the latest data and delivered to you within 2-4 working days of order.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
• Create regional and country strategies on the basis of local data and analysis.

★ Press Release:

Australia Period Care Market Is Expected to Reach $1.02 Billion by 2030: Says AMR
https://www.globenewswire.com/fr/news-release/2021/12/15/2352682/0/en/Australia-Period-Care-Market-Is-Expected-to-Reach-1-02-Billion-by-2030-Says-AMR.html

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