Russell Organics Announces Global Expansion of Its Iconic Squalane Oil - The Original Pioneer of Clean Beauty

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Russell Organics Announces Global Expansion of Its Iconic Squalane Oil - The Original Pioneer of Clean Beauty

Award-Winning Indie Brand Celebrates 15+ Years of Leadership in Sustainable, Vegan, and Cruelty-Free Skincare

New York, NY - May 9, 2025 - Russell Organics, a global pioneer in the clean beauty movement, is thrilled to announce the international expansion of its best-selling hero product, Russell Organics Squalane Oil. As the brand celebrates more than 15 years of leadership in ethical, vegan, and cruelty-free skincare, its beloved Squalane Oil is emerging as a worldwide symbol of purity, sustainability, and skin health.

Russell Organics was one of the first beauty brands in the United States to champion clean beauty - long before the term became a global buzzword. With 19+ merit-based awards, including recognition from the U.S. government and Senator Richard Blumenthal, Russell Organics has quietly but powerfully shaped consumer expectations around what skincare should be: safe, transparent, effective, and kind to both people and the planet.

A Product That Started a Movement

At the heart of the brand's success is its iconic Squalane Oil - a 100% pure, olive-derived, plant-based squalane that delivers deep hydration, improved skin elasticity, and a luminous glow without the use of synthetic additives, fragrances, or fillers. Loved by skincare enthusiasts, dermatologists, and clean beauty advocates alike, Russell Organics Squalane Oil is a hero product in every sense.

"We were doing clean beauty when no one else was even talking about it," says Richard Russell, Founder and CEO of Russell Organics. "We built this company around uncompromising integrity - vegan, cruelty-free, transparent ingredients, sustainably sourced - because we believed it was the right thing to do, not because it was trendy. Our Squalane Oil isn't just another product on the shelf. It's a symbol of where clean beauty really started."

What Makes Russell Organics Squalane Oil Different?

Unlike many mainstream squalane oils, which are often derived from shark liver, Russell Organics Squalane Oil is 100% plant-based and sustainably sourced from olives. This aligns not only with vegan and cruelty-free standards but also with the company's commitment to ethical supply chains and environmental responsibility.

100% Pure, Olive-Derived Squalane: Lightweight, non-comedogenic, and fast-absorbing, it delivers superior hydration without clogging pores.

Multi-Functional Uses: Can be used as a facial moisturizer, hair serum, cuticle treatment, or body oil, making it a versatile staple for any beauty routine.

Safe for All Skin Types: Including sensitive and acne-prone skin, thanks to its non-irritating, fragrance-free formulation.

Ethically Produced: Certified vegan, cruelty-free, and free from synthetic chemicals, parabens, sulfates, and silicones.

"Our customers trust us because they know we don't cut corners," says Russell. "Every bottle of Squalane Oil we produce carries the weight of our values. That's why this product has endured for more than a decade - it delivers results, and it does so with integrity."

Global Expansion: Meeting Demand Across Continents

With established distribution across 24 countries, Russell Organics is now accelerating its presence in key global markets, including the United Kingdom, the UAE, Germany, France, Spain, and Australia. The brand has recently signed exclusive distribution agreements and is preparing for high-profile retail launches.

"Russell Organics has always been under the radar - a kind of cult favorite known among clean beauty insiders," says Russell. "But now, with global demand growing and major retailers and distributors asking to partner with us, we're stepping onto the international stage in a way we've never done before. We have become the Indie Brand with the largest global footprint."

Awards and Recognition

Russell Organics has received 19+ merit-based awards recognizing its innovation, sustainability, and ethical leadership, including:

U.S. Senator Richard Blumenthal's Special Recognition Award

Global Clean Beauty Pioneer Award

Best Global Skincare Brand Award, Great Companies Awards

These accolades underscore the brand's role not just as a product innovator, but as a thought leader shaping the future of beauty.

Commitment to Sustainability and Ethics

As Russell Organics scales globally, it remains fiercely committed to sustainability, transparency, and ethical practices. The brand continues to partner only with suppliers who meet its stringent standards, and ensures eco-conscious packaging wherever possible.

"Our growth will never come at the cost of our values," says Russell. "That's non-negotiable."

Looking Ahead: The Future of Clean Beauty

With major international launches on the horizon, an expanding product portfolio, and a growing global fanbase, Russell Organics is poised to cement its status as a clean beauty powerhouse. But for Russell, the goal is not just market dominance - it's to set a higher standard for what beauty brands can and should be.

"I'm incredibly proud of what we've built," says Russell. "But I'm even more excited about where we're going. The world is finally waking up to what clean beauty really means - and Russell Organics is ready to lead the next chapter."

Russell Organics Squalane Oil can be viewed here: https://russellorganics.com/products/squalane-oil

Russell Organics
329 Main Street
Suite 208
Wallingford CT 06492

About Russell Organics
Russell Organics is a U.S.-based pioneer of the clean beauty movement, offering a curated range of certified organic, vegan, and cruelty-free skincare products. Founded by Richard Russell over 15 years ago, the brand is globally recognized for its uncompromising commitment to purity, sustainability, and ethical excellence. With 19+ merit-based awards and distribution in 24 countries, Russell Organics continues to redefine what beauty can be.

This release was published on openPR.