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Rare Chemistry Launches A Sunscreen That Understands The Modern World. - One Of India's First 'Digital Sunscreen'

05-12-2025 04:45 PM CET | Fashion, Lifestyle, Trends

Press release from: Rare Chemistry

Rare Chemistry Launches A Sunscreen That Understands The Modern

Mumbai, India - May 9, 2025 - Rare Chemistry, the innovative skincare brand founded by Ophthalmologist Dr. Neeta Kapadia and her daughter Rhea Kapadia, unveils its groundbreaking Screen Protection Gel. This first dual-defense formula combats both digital blue light and UV radiation in one lightweight step.
"Modern skincare must address invisible threats," emphasizes Dr. Neeta Kapadia, co-founder and skincare scientist. "While everyone knows about sun damage, few realize their screens age skin just as aggressively indoors." The gel's Blue Light Shield Technology and SPF 30 protection offer 360° defense for today's screen-dominated lifestyles.
Key Innovation:
● First Indian skincare product specifically formulated against digital device radiation
● Vegan, cruelty-free, and suitable for sensitive skin

The Silent Skin Threat You Can't See - But Feel
With average screen time exceeding 8 hours daily, blue light penetrates deeper than UV rays, breaking down collagen and causing:
● Premature wrinkles
● Dullness & uneven texture
● Persistent hyperpigmentation
"Unlike traditional sunscreens, our gel doesn't just sit on skin - it actively repairs," notes Rhea Kapadia, whose tech-savvy perspective shaped the product. The formula's hero ingredient, Bell pepper extract, delivers:
● 3x more antioxidants than vitamin C
● Natural anti-inflammatory properties
● Enhanced skin luminosity after 2 weeks' use
Ophthalmologist Approved:
"This addresses a critical gap in skincare regimens, because if we use glasses to protect our eyes why not for our skin " confirms Dr. Neeta Kapadia (Co-Founder, Ophthalmologist), an early tester.

Clean Science Meets Conscious Beauty
Rare Chemistry's 5-free promise (No parabens/Sulfates/Silicones/Phthalates/Mineral oil) makes Screen Protection Gel stand out in the crowded sunscreen market. The fast-absorbing gel contains:
Botanical Powerhouses:
● Cucumber: Soothes screen-induced redness
● Moringa: Boosts skin's moisture barrier
● Green tea: Neutralizes free radicals
"We've made protection effortless," says Rhea. "Apply before your morning Zoom calls and reapply with just a dab before evening scrolling." The non-greasy formula layers seamlessly under makeup, with no white cast - a common complaint with mineral sunscreens.

Where Future-Focused Skincare Meets Accessibility
Available at www.rare-chemistry.com, Nykaa & Amazon with pan-India shipping.

"This isn't just another sunscreen - it's a necessary tool for digital wellbeing," asserts Dr. Neeta Kapadia.

New Product - Screen Protection Gel: https://rare-chemistry.com/product/screen-protection-gel/

Media Note:
High-res visuals, founder bios, and product samples available upon request.
Contact:
info@rare-chemistry.com | 1800-210-727
Follow: @rare.chemistry #DigitalSkinDefense

1618, Solus Business Park, Hiranandani Estate, G. B. Road,
Thane West, Thane - 400607

1800-210-7273

Rare Chemistry is founded on the belief that true skincare lies in daily rituals and self-care. Co-founded by Dr Neeta and her daughter Rhea, our brand essence emanates from the mother-daughter duo inculcating ritualistic skincare in their daily routine.
Be real, Be rare! something that has been passed on from one generation to another prompted us to formulate products that nourish from within. To strengthen our purpose, we also have an experienced cosmetic dermatologist, who has been dedicated to the cause of skin positivity.

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