Press release
Wipes Industry Report 2025-2034: Market Dynamics, Trends, And Forecasts
Wipes
What Is the Expected Wipes Market Size During the Forecast Period?
In recent times, the wipes market has seen significant growth. The market size is predicted to rise from $22.65 billion in 2024 to $24.39 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 7.7%. The growth observed in the historical period is the result of robust economic expansion in emerging markets, a surge in demand for specialty and wet wipes, the development of end-user industries, and a rise in disposable income among consumers.
The forecast for the wipes market indicates a robust upswing, with projections revealing an exponential expansion to a worth of $33.87 billion by 2029 at an 8.6% Compound Annual Growth Rate (CAGR). The growth can largely be credited to the heightened hygiene consciousness among consumers, the use of wipes across the healthcare and cleanroom sectors, and the rising preference for industrial wipes due to their enhanced technical features. Key trends expected in this period include a shift towards using environmentally friendly resources to produce biodegradable wipes, investment in the creation of reusable wipes to encourage sustainability and reduce waste, as well as development of multi-surface wipes that can be used on many frequently touched surfaces. There is also an anticipated rise in the production of disinfecting wipes, tapping into public awareness about the importance of adequate surface disinfection, along with the development of toxin-free baby wipes designed for the sensitive skin of newborns. Another significant trend includes the creation of pocket-sized anti-bacterial wipes for convenient outdoor use which help decrease risk of infection, and a focus on mergers and acquisitions to meet assorted industry requirements and broaden market reach.
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What Are the High-Growth Segments in the Wipes Market?
The wipes market covered in this report is segmented -
1) By Type: Disposable wipes, Non-Disposable Wipes
2) By Product: Baby, Facial & Cosmetic, Hand & Body, Flushable, Other Products
3) By Application: Household Sector, Industrial Sector, Other Applications
Subsegments:
1) By Disposable Wipes: Baby Wipes, Facial Wipes, Antibacterial/Disinfectant Wipes, Household Cleaning Wipes, Industrial Wipes
2) By Non-Disposable Wipes: Microfiber Cleaning Cloths, Cotton Towels, Reusable Makeup Remover Pads, Reusable Antibacterial Wipes
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What Key Drivers Are Expected to Influence Future Wipes Market Growth?
The escalating need for specialty and wet wipes predominantly fuels the expansion of the wipes market. Specialty wipes are versatile and have numerous uses ranging from domestic to industrial applications, including aerospace. Conversely, wet wipes are multipurpose, suitable for cleansing, hygiene, skincare, and more. They are an excellent sanitary choice for cleansing infants due to their gentle effect on sensitive children's skin. Firms like Pigeon deliver child-friendly goods, such as anti-mosquito wet tissues. These anti-mosquito wet tissues and wipes serve to prevent mosquito bites and related diseases like malaria, dengue, and other infections. These wipes are portable and can be utilized by both children and adults due to their sanitizing and cleaning convenience. Companies like Petkin, Wetnaps, and other notable national wet wipe firms also offer wet wipes catering to pets. Hence, this surge in need for specialty wipes is anticipated to stimulate the progress of the wipes market.
Which Companies Hold the Largest Share Across Different Wipes Market Segments?
Major companies operating in the wipes market include Kimberly Clark Corporation, Essity AB, Procter and Gamble Co., Reckitt Benckiser Group plc, Unicharm International, NicePak International, Rockline Industries, Johnson & Johnson, The Clorox Company, Edgewell Personal Care, The Himalaya Drug Company, Sateri, Savlon (ITC), Little's, MeeMee, LuvLap, Hengan, Vinda, C&S Paper and Dongshun, Shanghai Shimei Biotechnology Co. Ltd., Zhejiang Youquan Care Products Technology Co. Ltd., Shaoxing Wanhuangmei Nonwovens Co. Ltd., Ningbo Riway Daily Commodity, Anhui Yunzhiyu Daily Chemical Products, Shandong Gyrfalcon Business, Shaoxing Elite Bio-Tech Co. Ltd., Innovate GMBH, Optimum11 GMBH, Dr. Deppe Group, WHR, Temca GMBH, Optima nonwovens GMBH, PDI (EMEA), Wipertec, Turati, Vega SRL, O-PAC SRL, Stenago SRL, TAKEANDCARE, Drylock Technologies NV, Biosphere Corporation, SaneChem, Cotton Club, Medline Industries Inc, Unilever Group, 3M Co., Diamond Wipes International Inc., The Honest Company Inc., Fibertex, Indo Chem Laboratories, Zhermack, Arabian Wet Wipes FZC, Emirates Wetwipes, Quality Wipes, Care Wet Wipes, Shamsan Group, Batterjee Paper Products, Zulustar (Pty) Ltd., Validus Medical Pty Ltd., Wemy Industries, National Pride (Pty) Ltd.
What Trends Are Driving Growth in The Wipes Market?
In the wipes market, a significant trend is the emergence of toxin-free baby wipes. These are intensely purified, clinical-grade water wipes, enriched with Aloe vera extracts and Vitamin E. Designed with a pH compatible with the sensitive skin of newborns, these baby water wipes have a versatility that extends their use to adults and the elderly. Bey Bee, an innovative childcare brand, is responsible for introducing the first toxin-free baby wipes in India. These toxinless wipes can be conveniently found on various popular online platforms such as Amazon, Flipkart, Snapdeal, and Paytm, among others.
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What Are the Emerging Geographies for The Wipes Market Growth?
Asia-Pacific was the largest region in the wipes market in 2024. North America was the second largest region in the global wipes market share. The regions covered in the wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Wipes Market?
2. What is the CAGR expected in the Wipes Market?
3. What Are the Key Innovations Transforming the Wipes Industry?
4. Which Region Is Leading the Wipes Market?
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