Frozen Vegetables Market Forecast to Surpass USD 59 Billion by 2032 | Persistence Market Research

The global frozen vegetables market has been on an upward trajectory, with consumers increasingly favoring frozen produce due to its convenience, nutritional benefits, and long shelf life. Estimated to reach a market size of US$ 41.17 billion by 2025, the sector is poised for substantial growth, projected to attain a value of US$ 59.32 billion by 2032, reflecting a CAGR of 5.4% during the forecast period. This growth is fueled by a combination of evolving consumer preferences, technological innovations in freezing techniques, and an ever-expanding foodservice sector.

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Frozen vegetables have become integral to modern kitchens across the world, with urbanization and the busy lifestyles of millennials and Gen Z acting as key drivers for the demand. Additionally, the COVID-19 pandemic further accelerated the trend of frozen food consumption, as people sought longer-lasting, healthier, and easy-to-prepare meal solutions. The rise of health-conscious consumers and a growing preference for plant-based diets are additional forces propelling the industry forward, ensuring that frozen vegetables will play a crucial role in both retail and foodservice sectors in the coming years.

Key Highlights from the Report:

• Demand for frozen produce is increasing due to consumers' desire for quick, healthy, and convenient meal options.
• Innovation in freezing technologies is enhancing product quality and preserving nutritional content.
• The foodservice industry is driving demand for bulk frozen vegetable products, as quick-service restaurants and fast food chains increasingly use frozen ingredients.
• Conventional frozen vegetables are expected to lead the market with a 68.2% share by 2025 due to their affordability.
• Frozen potatoes are projected to hold 41.3% of the market share in 2025, driven by their demand in the foodservice industry.
• North America is expected to dominate the market with a 28.7% share in 2025, fueled by rising health trends and the popularity of home cooking.

Market Segmentation

The frozen vegetables market can be segmented across several categories, including product type, end-users, and distribution channels.

Product Type Segmentation:

Frozen vegetables come in various forms, with frozen potatoes holding the largest market share. The demand for frozen potatoes is especially strong in the foodservice sector, where quick-service restaurants (QSRs) and casual dining outlets utilize them extensively due to their convenience and versatility. Other popular product segments include frozen leafy greens, peas, beans, and carrots, with organic frozen vegetables also gaining momentum due to increasing health consciousness among consumers.

End-User Segmentation:

The end-users of frozen vegetables span household consumers, foodservice operators, and retailers. The household segment is particularly significant, as families and working professionals are adopting frozen vegetables for their convenience and nutritional value. The foodservice industry continues to show high demand for frozen veggies, especially in QSRs, as they reduce preparation time and waste. Meanwhile, retailers are increasingly focusing on expanding their frozen vegetable offerings to cater to the growing demand from health-conscious shoppers.

Regional Insights

The frozen vegetables market exhibits distinct regional trends, with North America and Europe leading the global market in terms of demand and growth potential.

North America:

In North America, frozen vegetables are gaining popularity, particularly in the U.S. and Canada. This can be attributed to increasing interest in health-focused, convenient meal options among consumers. In 2025, North America is expected to hold 28.7% of the global market share. The rise in home cooking, coupled with growing awareness of the nutritional benefits of frozen produce, is propelling the demand for frozen vegetables in the region. Additionally, the expansion of e-commerce and meal subscription services is improving accessibility and increasing frozen vegetable sales.

Europe:

Europe, with a projected market share of 34.5% by 2025, is experiencing a shift toward plant-based, organic, and locally sourced frozen vegetables. Countries like Germany and the U.K. are seeing rising demand for frozen organic produce and plant-based products. The vegan and vegetarian trends in Europe are boosting sales of frozen vegetable products, particularly among younger consumers. The growing focus on sustainability is also influencing consumer choices, with many opting for eco-friendly packaging and locally sourced frozen vegetables.

Market Drivers

Several factors are driving the growth of the frozen vegetables market:

1. Increased Demand for Healthy, Convenient Foods:
As consumers lead increasingly busy lives, they are turning to frozen vegetables for their convenience without compromising on nutrition. The long shelf life, ease of use, and ability to retain up to 90% of the nutritional value of fresh produce make frozen vegetables an appealing choice for health-conscious individuals.

2. Rise of Plant-based and Vegan Diets:
With growing awareness of the environmental and health benefits of plant-based diets, consumers are shifting toward vegetarian and vegan food options. Frozen vegetables are a natural fit for these diets, offering a quick, versatile, and nutrient-rich alternative to meat-based products.

3. Technological Advancements in Freezing Techniques:
The development of advanced freezing methods like Individual Quick Freezing (IQF) has enhanced the quality of frozen vegetables. IQF helps preserve the texture, flavor, and nutritional content of vegetables, making them even more appealing to consumers.

Market Restraints

Despite the positive outlook for the frozen vegetables market, there are certain factors that could impede its growth:

1. High Operational Costs:
The production and storage of frozen vegetables require specialized equipment and facilities, which raises operational costs. Additionally, fluctuations in raw material availability can disrupt production and increase costs, affecting product prices.

2. Price Sensitivity Among Consumers:
While frozen vegetables are convenient and nutritious, they are typically more expensive than their fresh counterparts. This price difference can deter budget-conscious consumers, especially in regions where fresh produce is readily available.

3. Supply Chain Challenges:
Disruptions in the supply chain, particularly related to the sourcing of raw materials and transportation, can affect the availability of frozen vegetables. The industry's reliance on complex supply chains makes it vulnerable to fluctuations in raw material prices and unforeseen global events.

Market Opportunities

The frozen vegetables market presents several opportunities for growth:

1. Growth of E-commerce and Direct-to-Consumer Models:
The rise of e-commerce platforms and online grocery shopping provides an opportunity for frozen vegetable brands to reach a broader consumer base. Subscription services and meal kits that feature frozen vegetables are also on the rise, making it easier for consumers to access these products.

2. Demand for Sustainable and Eco-friendly Products:
As consumers become more environmentally conscious, the demand for sustainably packaged frozen vegetables is growing. Brands that invest in recyclable packaging and eco-friendly production methods can tap into this trend and attract sustainability-focused customers.

3. Innovation in Plant-based and Organic Offerings:
With the increasing preference for organic and plant-based products, frozen vegetable brands can expand their portfolios to include organic and vegan options. This shift caters to the growing segment of health-conscious and environmentally aware consumers.

Reasons to Buy the Report

✔ Comprehensive Market Overview: Get a detailed understanding of the frozen vegetables market, including size, share, and growth trends.
✔ In-depth Segmentation Analysis: Explore market segmentation across product type, end-user, and geography.
✔ Insightful Regional Analysis: Gain valuable insights into regional trends and the driving factors behind market growth in key regions.
✔ Market Drivers and Restraints: Understand the factors shaping the market, from consumer behavior to supply chain dynamics.
✔ Competitive Landscape: Stay ahead of the competition with an overview of the key players, their strategies, and recent developments.

Company Insights

Key players in the frozen vegetables market include:

• McCain Foods
• Green Giant
• Birds Eye
• Bonduelle
• Conagra Brands

Recent Developments:

1. Green Giant launched a new line of frozen organic vegetable products in China in November 2023, expanding its market reach in Asia.

2. Birds Eye introduced a line of frozen vegetable mixes in India in October 2023, targeting health-conscious millennials with innovative packaging.

This comprehensive guide provides an in-depth look at the current and future state of the frozen vegetables market. With a growing demand for convenient, nutritious, and sustainable meal options, the sector is set to see significant growth over the next decade.

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