Emerging Trends Influencing The Growth Of The Out-of-Home Advertising Market: Smart Strategies Leveraging Artificial Intelligence In Digital Out-Of-Home Advertising

The Out-of-Home Advertising Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

How Big Is the Out-of-Home Advertising Market Size Expected to Be by 2034?
The market size of out-of-home advertising has shown considerable growth over the past few years. It is projected to increase from $33.9 billion in 2024 to $35.79 billion in 2025, reflecting a compound annual growth rate (CAGR) of 5.6%. This growth during the historic period can be credited to the swift economic expansion in developing markets, the increasing trend of globalization, the prevalence of transit advertising, and the fast-paced advancement of technology.

The market size for out-of-home advertising is anticipated to see consistent expansion in the upcoming years. A growth to $43.15 billion is projected by 2029 at a compound annual growth rate (CAGR) of 4.8%. Factors contributing to growth during the projected period include increasing urbanization, the shift towards programmatic digital display advertisements, elevated government expenditure on out-of-home advertising, and the expansion of digital out-of-home advertising. Predominant trends anticipated in the forecast period encompass investments in digital platforms to amplify viewer experience, implementation of interactive advertisements, the application of artificial intelligence in advertisements, and the utilization of mobile-integrated advertising to boost consumer engagement, along with the exploration of digital transformation within the media industry.

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What Are the Emerging Segments Within the Out-of-Home Advertising Market?
The out-of-home advertising market covered in this report is segmented -

1) By Type: Billboard, Street Furniture, Transit, Other Types
2) By Platform: Static, Digital
3) By End User: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry And Others

Subsegments:
1) By Billboard: Digital Billboards, Static Billboards, Mobile Billboards
2) By Street Furniture: Bus Shelters, Kiosks, Benches
3) By Transit: Airport Advertising, Bus And Train Wraps, Taxi And Rideshare Advertising
4) By Other Types: Digital Place-Based Media, Arena And Stadium Advertising, Cinema Advertising

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What Long-Term Drivers Are Shaping Out-of-Home Advertising Market Trends?
The escalating urban population has fuelled the expansion of the out-of-home advertising market. The urban population boom leads to heightened traffic and extended wait periods. As per the INRIX 2020 Global Traffic Scorecard, London holds the top spot for the most congested city in the UK. Data from December 2022 by the United Nations Conference on Trade and Development, a Swiss-based UN body advocating for the trade needs of developing countries, highlighted an expected increase in the urban population share to 56.5 percent in 2021. This percentage is typically higher in developed countries (79.5 percent in 2021) compared to developing nations (51.8 percent). As per the UN World Urbanization Prospects revision, the global urban population is predicted to reach 68% by 2050. Over a third of this urban expansion is to take place in just three countries-India, China, and Nigeria, with expected urban populations of 416 million, 255 million, and 189 million, respectively, by 2050. The surge in urban inhabitants, leading to more traffic congestion in both developed and developing nations, is propelling the growth of the out-of-home advertising market.

Who Are the Top Competitors in Key Out-of-Home Advertising Market Segments?
Major companies operating in the out-of-home advertising market include JCDecaux Group, Clear Channel Outdoor Holdings, Inc, Lamar Advertising Company, OUTFRONT Media Inc, Focus Media Information Technology, Stroer SE & Co KGaA, Daktronics Inc, oOh!media Limited, APG SGA, Exterion Media Group, Broadsign International LLC, Talon Outdoor Ltd, Eye Media LLC, Wall Gmbh, DSM Deutsche Städte Medien Gmbh, Ströer Media Deutschland Gmbh, Blowup Media Gmbh, Externa Spa, Mediakom SRL, RMAA Group, Transit Media Group, SUN OOH Media, Adboard Media, MK OOH Media, Interbus, Screen Media, Adquick, Sizmek Technologies, Inc, Intersection Media Holdings, Inc, Pattison Outdoor Advertising Limited Partnership, Newad Media Inc, Astral Media Outdoor, L.P, Cameron Advertising Displays Limited, Eletromidia SA, One Brasil Midia Interativa SA, J.Chebly Empreendimentos De Publicidade SA, Chase Marketing Promocoes E Eventos Ltda, Plamarc Ltda, Ykone, Jeddah, Cdecaux SA, Posterscope, Sharp NEC Display Solutions, Hills Advertising L.L.C, Backlite Media, 365 Digital, Primedia Outdoor

What Are the Major Trends Shaping the Out-of-Home Advertising Market?
There is a growing trend among companies to employ artificial intelligence in product promotion. The primary advantages of using artificial intelligence in digital out-of-home advertising include the ability to run nimble, data-driven campaigns. For example, McDonald's has used variables such as weather and time of day to target its advertising, promoting its ice cream sundaes during hot weather. Similarly, Coca-Cola employed smart advertising to promote its smart water product when the temperature rose above 21 degrees. Virgin Trains leveraged real-time traffic information to show drivers how they could have saved time by traveling via train. Thus, AI and automation can enhance and creatively adjust advertisements based on data.

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Which Regions Are Becoming Hubs for Out-of-Home Advertising Market Innovation?
Asia-Pacific was the largest region in the out-of-home advertising market in 2024. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Out-of-Home Advertising Market?
2. What is the CAGR expected in the Out-of-Home Advertising Market?
3. What Are the Key Innovations Transforming the Out-of-Home Advertising Industry?
4. Which Region Is Leading the Out-of-Home Advertising Market?

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