Press release
Online/Virtual Fitness Market Anticipated To Witness Robust Growth, Surpassing $119.58 Billion By 2029
Online/Virtual Fitness
What Is the Current Online/Virtual Fitness Market Size and Its Estimated Growth Rate?
The size of the online/virtual fitness market has seen remarkable expansion in the recent past. An escalation from $28.2 billion in 2024 to $38.59 billion in 2025 is anticipated, indicating a compound annual growth rate (CAGR) of 36.8%. The surge in growth during the historical period can be attributed to robust economic growth in emerging markets, the proliferation of online fitness applications, advancements in digitalization, increasing interest in health insurance, and the advent of the COVID-19 pandemic.
The size of the online/virtual fitness market is projected to witness a remarkable surge in the coming years, targeting to reach a value of $119.58 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 32.7%. The anticipated growth over the forecast period is due to factors such as increased government backing, the expanding usage of smart gadgets, and the rising appeal of digital fitness programs among seniors. The expected trends during the forecast period involve the emphasis on artificial intelligence in virtual fitness, the promotion of virtual fitness hubs, the development of innovative fitness applications, and the focus on strategic alliances and collaborations.
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How Are Emerging Segments Shaping the Online/Virtual Fitness Market Landscape?
The online/virtual fitness market covered in this report is segmented -
1) By Device Type: Smart TV, Smartphones, Laptops Desktops And Tablets, Other Device Types
2) By Revenue Model: Subscription, Advertisement, Hybrid
3) By End User: Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals
Subsegments:
1) By Smart TV: Smart TVs With Fitness Apps, Streaming Fitness Services On Smart TVs
2) By Smartphones: Fitness Apps For iOS, Fitness Apps For Android, Wearable Integration
3) By Laptops, Desktops, And Tablets: Web-Based Fitness Platforms, Fitness Streaming Services On Tablets, Virtual Workout Programs
4) By Other Device Types: Virtual Reality (VR) Headsets, Gaming Consoles With Fitness Games, Fitness Equipment With Digital Connectivity
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Which Growth Factors Are Influencing Online/Virtual Fitness Market Expansion?
The forecast period is set to experience a surge in the online or virtual fitness market, triggered by the increasing infiltration of smart devices. These intelligent gadgets maintain a record of an individual's daily deeds, utilizing various wireless methods including Bluetooth, Zigbee, NFC, Wi-Fi, LiFi, and 5G in order to connect to different devices or networks. As per the 2022 policy advice, a notable 57% of US smart home device users acknowledge a daily time-saving benefit from these devices, as indicated by survey data and the connected home market size. They hold that these devices facilitate a daily time saving of around 30 minutes. Therefore, the online or virtual fitness market is projected to witness significant growth in the forecast period, chiefly due to the increasing usage and acceptance of smart devices.
Who Are the Dominant Players Across Different Online/Virtual Fitness Market Segments?
Major companies operating in the online/virtual fitness market include Peloton, Les Mills International Ltd., Fitness First, ClassPass Inc., Core Health & Fitness, Econofitness, Sworkit Company, Daily Burn, Viva Leisure, Reh-Fit Centre, Cult.fit, StepSetGo, Move Technologies Group Ltd., MoveGB, VIXY BV, Wexer Virtual, Fitbit Inc., Planet Fitness Franchising LLC, GOLD'S GYM, Anytime Fitness LLC, OX Fitness Club, AYO Fitness Club, Academia Bio Ritmo, Bodytech Sports Medicine, Erada Center, Vogue Fitness, Dr. Amina Al Amiri Clinic, Sporter.com, Body and Soul Health Club, Lifeline Wellness, FitRepublik, Life Diagnostics, esadore international, Nutreats, Karien CSN Diet, Express Fitness, Matrix Fitness South Africa, MAKROSAFE Holdings (Pty) Ltd, IPS: Health and Wellness, Camelot Spa Group
What Online/Virtual Fitness Market Trends Are Gaining Traction Across Different Segments?
The rise of on-demand services is a significant trend gaining traction in the internet-based virtual fitness market. These convenient online fitness solutions allow customers to access workout sessions at their preferred schedules, choosing their desired workout programs, level of exercise difficulty, and personal trainers. An example of this was in May 2022, when Johnson Health Technology Company, an American online fitness services provider, unveiled Matrix Connected solutions. This service allows gym and fitness studio owners to craft digital workout experiences for their membership base, facilitating access to on-demand specialized training cycles.
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Which Geographic Regions Are Expected to Dominate the Online/Virtual Fitness Market in the Coming Years?
North America was the largest region in the online/virtual fitness market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online/virtual fitness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Online/Virtual Fitness Market?
2. What is the CAGR expected in the Online/Virtual Fitness Market?
3. What Are the Key Innovations Transforming the Online/Virtual Fitness Industry?
4. Which Region Is Leading the Online/Virtual Fitness Market?
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