Evolving Market Trends In The Market Research Services Industry: AI-Driven Real-Time Research Platforms For Enhanced User Experiences

The Market Research Services Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Expected Market Research Services Market Size During the Forecast Period?
The size of the market research services market has experienced consistent growth over the past few years. It is projected to expand from a value of $90.02 billion in 2024 to $93.29 billion in 2025, indicating a compound annual growth rate (CAGR) of 3.6%. Various factors have contributed to this historical growth including an increase in research and development (R&D) expenditures, the prevalence of political opinion polls, robust economic development in emerging markets, a surge in internet accessibility, and heightened awareness of market research within various end-user sectors.

Expectations for the market research services market over the coming years point towards a steady trajectory of growth, with the market size projected to reach $109.67 billion by 2029, growing at a compound annual rate (CAGR) of 4.1%. Various factors such as augmented emphasis on customer satisfaction, shifting back-end operations to economies with lower costs, increased need for opinion polls and growing prevalence of data-centric businesses are contributing to the projected growth in the forecast period. The period is also likely to unfold major trends including the adoption of (1) pioneering technologies like eye-tracking, (2) the nimble approach of agile market research, (3) experimental research tools, (4) micro surveys as an alternative to traditional ones, (5) virtual technologies, (6) AI technologies, (7) the automation of research processes, (8) blockchain technology, and (9) chatbots for enhanced efficiency.

Purchase the full report for exclusive industry analysis:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=3614

What Are the High-Growth Segments in the Market Research Services Market?
The market research services market covered in this report is segmented -

1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
2) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others

Subsegments:
1) By Marketing Research And Analysis Services: Consumer Research And Behavior Analysis, Brand Perception And Awareness Studies, Product Testing And Development Research
2) By Public Opinion And Election Polling: Political Polling And Survey Services, Public Opinion Studies On Social Issues, Election Forecast Modeling And Analysis

Get your free sample here:
https://www.thebusinessresearchcompany.com/sample.aspx?id=3614&type=smp

What Key Drivers Are Expected to Influence Future Market Research Services Market Growth?
The advancement of the market research services market is foreseen to be fueled by robust economic growth. Solid economic evolution concerns itself with economic expansion that seeks to meet human needs while preserving environmental resources. Companies can use market research services to spot market dynamics and customer preferences, assisting them in making well-informed decisions about their product and service offerings. This could allow businesses to remain competitive and adjust to evolving market environments, hence fostering sustainable economic development. As an illustration, the U.S. Bureau of Economic Analysis (BEA), a government agency based in the US, reported a real gross domestic product (GDP) growth rate of 2.1% annually in the second quarter of 2023 in the United States. Consequently, the growth of the market research services market is being propelled by steady economic expansion.

Which Companies Hold the Largest Share Across Different Market Research Services Market Segments?
Major companies operating in the market research services market include Nielsen Holdings Inc., IQVIA Holdings Inc., Gartner, Kantar Group, Ipsos Group S.A., GfK SE, Information Resources, Inc., Dynata, INTAGE Holdings Inc., Westat Inc., Global Vox Populi, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Hub of China, SIS International Research, Escalent (formerly Morpace), CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Consumer Behavior Research Co., Ltd (CBR), Euromonitor International, IFF Research, Pharma Intelligence, Mintel, Dunnhumby, AMR Advanced Market Research GmbH, Wood Mackenzie, VCIOM (Russian Public Opinion Research Center), Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, The NPD Group, Inc., Forrester Research, ORC International Inc., Proactive Worldwide, Comscore, Stitch Marketing Research, Bauman Research & Consulting, LLC, Criba Research SA, Fine Research, AG3 Consulting, OnTarget, Arellano, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research, Al bar research, Inverita research, Eksen Research, C&O Marketing, Insight Scouts Research & Consultancy, Research & Consulting House (REACH), 4sight, Amass Market Research, Synergy Marketing and Consulting, Brandman Research, Geocartography Knowledge Group, ERA Research & Consultancy, Research Konnection, IVC Research Center, Omnibus, Sixth factor, Nagy Research MEACRO, Acnielsen Marketing & Media (Pty) Ltd., NOI Polls Limited, George, Klein and Associates (GK&A), BMI Research (Pty) Ltd, Plus 94 Research, African Response, Ley Hausen.

What Are the Latest Developing Trends in the Market Research Services Market?
The development of AI-fueled real-time research platforms, such as Meta AI, is becoming a focus for leading companies in the market research services sector with the aim of boosting user interactions. Being an interactive assistant similar to a human, Meta AI is currently accessible through platforms like WhatsApp, Messenger, and Instagram. To illustrate, Meta Platforms Inc., a renowned US-based technology firm, introduced Meta AI in September 2023. Its functions are supported by a unique model that utilizes technology from Llama 2 and the latest findings in large language model (LLM) research. While conversing through text, Meta AI has the ability to retrieve real-time data because of its partnership with Bing search, and it also offers a feature that generates images.

Get the full report for exclusive industry analysis:
https://www.thebusinessresearchcompany.com/report/market-research-services-global-market-report

What Are the Emerging Geographies for The Market Research Services Market Growth?
North America was the largest region in the market research services market in 2024. Western Europe was the second largest region in the market research services market. The regions covered in the market research services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Market Research Services Market?
2. What is the CAGR expected in the Market Research Services Market?
3. What Are the Key Innovations Transforming the Market Research Services Industry?
4. Which Region Is Leading the Market Research Services Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

Connect with us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.

Contact Us
Europe: +44 207 1930 708,
Asia: +91 88972 63534,
Americas: +1 315 623 0293 or
Email: mailto:info@tbrc.info

Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.