Green innovation revolutionizing the wallpaper industry

EcodecoTM – the environmentally friendly base material for a new generation of wallpapers

With its newly developed EcodecoTM, the Lithuanian company Veika brings more sustainability to one’s own four walls, at the same time giving an important impulse for the entire industry. EcodecoTM looks like a conventional vinyl wallpaper combining its positive characteristics, however, it is PVC-free and manages without chemical plasticizers or harmful additives. A sustainable innovation which now is also arriving at the German market. Several manufacturers will be presenting wallpapers based on EcodecoTM for the first time at Heimtextil 2017.

Environmentally friendly alternative to PVC wallpapers
Most modern wallpapers are manufactured using plasticized polyvinyl chloride (PVC) as this material offers a good scope for design, is wear-resistant and washable. However, PVC can be harmful for the environment and health. Therefore, it is gradually replaced by different solutions in many other product groups such as food packaging, medical instruments, children toys etc.
“With EcodecoTM, for the first time a technology is now also available to wallpaper manufacturers with which functional, washable and printable wallpapers can be produced without harmful chemicals”, says Dr. Aleksey Etin, the founder of EcodecoTM technology from Veika. “And all this at the same price level.” As a base material for sustainable wallpapers, EcodecoTM is produced from an environmentally friendly polymer composite material which is absolutely harmless. The contained components are also used for food packages or children’s toys.

Sustainable production and healthy living
PVC wallpapers are composed of up to 40% liquid phthalate plasticizers and dilutants to soften the otherwise hard PVC. About 20% of these liquid components migrate – i.e. vaporize – already in the process of production. Part of the vapors produced is reabsorbed by the material resulting in the classic, pungent smell of vinyl wallpapers. A second migration takes place creepingly after the wallpaper is attached in the house. The EcodecoTM materials, on the other hand, do not contain any liquid components and are therefore absolutely migration-free. This means an environmentally friendly production, healthy and odor-free living and an environment-sparing disposal – because wallpapers made of EcodecoTM material are fully recyclable.

Driver of growth in the industry
Currently, vinyl wallpapers constitute vast majority of the total wallpaper sale in Europe. However, the industry is in a difficult phase, sales continue to stagnate and for years, there has not been any real innovation in the market. “EcodecoTM can become the key to new growth for the entire industry”, thus Dr. Etin. „Because this material offers manufacturers and consumers a real alternative with notable advantages, at the same time matching the customers’ desire for a green and healthy lifestyle.” Advantages which many manufacturers have already realized. Victoria Stenova, Rasch, Grandeco and Erismann already trust EcodecoTM and will be presenting collections made of this innovative material for the first time at the Heimtextil in Frankfurt.

Visit us at Heimtextil from 10.01.2017 to 13.01.2017 in
Hall 3 Level 1 Booth F61

About EcodecoTM:
EcodecoTM is an eco-friendly material for wallpapers. It looks like traditional vinyl wallpaper, but it is produced from a special eco-friendly polymer compound which contains no harmful components of any type. EcodecoTM consists of three main layers: a non-woven or paper backing, specially developed EcodecoTM foam and finally a print layer on top. EcodecoTM foam is made from PO (poly olefin) polymer compounds, a viable and eco-friendly alternative to PVC (polyvinyl chloride). Wallpaper based on EcodecoTM contains no plasticizers, dilutants or other harmful chemicals.

www.ecodecowallpaper.com

About Veika:
VEIKA UAB is a producer of innovative wallpaper materials including revolutionary EcodecoTM and DimenseTM as well as water and solvent-based printing inks and coatings for screen, gravure and flexo as well as for inkjet printing. The product application field is the wall-covering industry, as well as wide format digital printing. Currently based in Vilnius, VEIKA was established in 1991 and has expanded extensively over the years – a wide range of research and development facilities have been built, including laboratories dedicated to product applications, analytics, pilot printing and design. VEIKA pays a great deal of attention to the quality of its products, environmental protection, and occupational health and safety, while satisfying strict legal and other mandatory requirements. A focus on pollution prevention is a vital part of the company’s commitments.

www.veika.lt

Press team Ecodeco™
c/o Convensis Group
Matthias von Carlsburg
Laura Matz
Friedrichstraße 23b
70174 Stuttgart, Germany
E-Mail: pr-ecodeco@convensis.com

This release was published on openPR.