Bulgur Market Estimated to Hit USD3.23 Bn by 2032 - Persistence Market Research

Bulgur Market Overview and Growth Insights

The global bulgur market is on a trajectory of exceptional growth, driven by increasing consumer awareness of healthy grains and a rising shift toward plant-based and Mediterranean diets. According to Persistence Market Research, the market is projected to grow from US$ 1,380.90 million in 2025 to US$ 3,228.60 million by 2032, reflecting a compelling CAGR of 12.90% during the forecast period. Bulgur, a quick-cooking form of whole wheat, is increasingly favored for its high fiber content, versatility, and nutritional value.

Key growth drivers include a rising global focus on clean-label and minimally processed foods, surging demand for convenient cooking solutions, and growing vegan and vegetarian populations. Whole/coarse bulgur leads the market segment due to its traditional use in global cuisines like tabbouleh and kibbeh. From a regional standpoint, Europe dominates the market, owing to widespread adoption of Mediterranean diets, strong retail infrastructure, and heightened consumer awareness regarding the benefits of ancient grains. The trend is further amplified by the region's increasing preference for organic and non-GMO food products.

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✅ Key Highlights from the Report

➤ The global bulgur market is anticipated to expand at a CAGR of 12.90% from 2025 to 2032.
➤ Europe leads as the most dominant region due to high demand for Mediterranean diets and ancient grains.
➤ Whole/coarse bulgur is the leading product segment owing to its wide culinary application.
➤ Online retail is rapidly growing as a preferred distribution channel post-COVID.
➤ Organic bulgur is gaining traction among health-conscious consumers worldwide.
➤ The household segment remains the largest end-user due to increasing at-home meal preparation.

✅ Market Segmentation

The bulgur market can be segmented across various parameters including type, nature, end-use, and distribution channel. Based on type, the market is divided into fine bulgur and whole/coarse bulgur. Fine bulgur is commonly used in breakfast cereals and snacks, while coarse bulgur remains popular in main courses and salads. Whole/coarse bulgur dominates due to its close resemblance to traditional recipes and its better retention of nutrients and texture.

By nature, the market is bifurcated into organic and conventional categories. While conventional bulgur holds the major share, the organic segment is witnessing faster growth, driven by increasing demand for chemical-free, eco-conscious food products. End-use segmentation includes household and HORECA (Hotels, Restaurants, and Catering). Household consumption remains dominant as consumers adopt healthier cooking practices, whereas HORECA sees stable growth fueled by ethnic restaurants and catering services.

When it comes to distribution, the market includes direct and indirect channels, with further segmentation under indirect into modern trade, convenience stores, and online retail. Online retail has emerged as the fastest-growing segment due to the digital shift during and post-pandemic, enabling wider product access and consumer reach.

✅ Regional Insights

Europe stands as the largest regional market for bulgur, fueled by dietary trends that emphasize whole grains and plant-based foods. Countries such as Germany, France, and Italy have seen a growing affinity for bulgur as consumers seek out nutritious and time-saving meal solutions. Retail chains and health food stores across Europe offer a wide range of bulgur products, from conventional to organic variants, bolstering regional sales.

In North America, the market is gaining traction, especially in the U.S. and Canada, as more consumers gravitate toward global cuisines and healthier carbohydrate sources. Meanwhile, South Asia and the Middle East have historically been strongholds for bulgur due to its staple status in traditional diets. These regions continue to see steady consumption, further enhanced by rising urbanization and modern retail penetration. Latin America and East Asia represent emerging opportunities as awareness and accessibility grow.

✅ Market Drivers

The global bulgur market is powered by several influential drivers. Firstly, growing awareness around healthy eating and clean-label products is encouraging consumers to switch to whole grains like bulgur, known for its high fiber, protein, and micronutrient content. Secondly, the global rise in veganism and vegetarianism is pushing demand for plant-based, protein-rich grains. Convenience also plays a vital role; bulgur's quick-cooking nature makes it ideal for busy lifestyles. Lastly, the growing popularity of Mediterranean and Middle Eastern cuisines globally has significantly boosted demand.

✅ Market Restraints

Despite strong growth potential, the bulgur market faces several constraints. A major challenge is limited consumer awareness in some regions, especially in Latin America and East Asia, where bulgur is not a traditional food. In addition, supply chain inefficiencies and price volatility of wheat, the primary raw material, can hinder production consistency and profit margins. Moreover, competition from other ancient grains like quinoa, couscous, and freekeh presents a challenge for market penetration and brand differentiation.

✅ Market Opportunities

There are numerous opportunities for expansion in the bulgur market. With growing health consciousness, the organic bulgur segment presents lucrative potential, especially in Western markets. Innovations in packaging and product diversification, such as ready-to-eat bulgur meals or flavored variants, are opening new consumer segments. Additionally, e-commerce platforms provide a powerful channel for companies to expand global reach, especially in regions with limited offline retail infrastructure. Partnering with health influencers and leveraging social media marketing can also significantly boost brand visibility and consumer education.

✅ Frequently Asked Questions

➤ How Big is the Bulgur Market in 2025 and what is its expected value by 2032?
➤ What is the Projected Growth Rate of the Bulgur Market from 2025 to 2032?
➤ Who are the Key Players in the Global Bulgur Market?
➤ What is the Market Forecast for Bulgur by 2032?
➤ Which Region is estimated to dominate the Bulgur Industry through the Forecast Period?

✅ Company Insights

✦ Duru Bulgur Gida San.
✦ The Hain Celestial Group Inc.
✦ AGT Foods and Ingredients Inc.
✦ Tipiak Group
✦ Ceres Organics Limited
✦ Bob's Red Mill Natural Foods Inc.
✦ Memi?ler Group
✦ Tiryaki Agro Gida Sanayi ve Ticaret A.S.
✦ Armada A.S.
✦ Gardenia Grain D'Or
✦ Sunnyland Mills

✅ Recent Developments

■ Duru Bulgur launched a new line of organic bulgur products targeting European and North American markets in early 2024, aiming to capture growing demand for clean-label foods.
■ AGT Foods announced the expansion of its grain-processing facility to meet the increasing global demand for whole and organic bulgur variants.

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