Bone Broth Market Growth Outlook: Expected to Reach USD 1.6 Billion by 2031 | Persistence Market Research

The global bone broth market is experiencing steady growth, driven by the increasing awareness of health and wellness. This nutritious liquid, derived from boiling animal bones, has gained significant popularity in recent years, particularly among fitness enthusiasts and individuals looking for a natural, protein-packed food source. The market is projected to grow from US$ 1.1 billion in 2024 to US$ 1.6 billion by 2031, registering a compound annual growth rate (CAGR) of 5.5%. With its rich nutritional profile and versatility, bone broth is making its way into mainstream diets, supported by the growing demand for functional, easy-to-consume foods.

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Overview of the Market

Bone broth is known for its rich nutrient content, which includes high levels of collagen, gelatin, amino acids, and minerals like calcium and magnesium. These properties make it particularly attractive to consumers seeking natural solutions to support joint health, digestion, and immunity. The market for bone broth has been expanding due to its strong nutritional composition and increasing consumer interest in gut health, inflammation reduction, and overall well-being.

The rise in joint issues, particularly arthritis, along with increased awareness of the benefits of collagen and amino acids, has propelled bone broth consumption. Additionally, bone broth is being marketed in various forms such as powders, ready-to-drink liquids, and concentrates, increasing its accessibility. The growing demand for organic and paleo-based foods is also expected to contribute significantly to market growth in the coming years.

Key Highlights from the Report

• The global bone broth market is estimated to reach US$ 1.1 billion in 2024 and is forecasted to grow to US$ 1.6 billion by 2031.
• The market is projected to grow at a CAGR of 5.5% from 2024 to 2031.
• Bone broth's high protein and nutrient content make it particularly appealing to health-conscious consumers and fitness enthusiasts.
• Increasing cases of joint-related issues like arthritis are expected to drive bone broth demand.
• Bone broth is a cost-effective animal protein source compared to other products, boosting its popularity.
• North America is predicted to hold a 37% market share in 2024, driven by the busy lifestyles of consumers seeking ready-to-eat foods.

Market Segmentation

The bone broth market can be segmented based on the source of the broth, its nature, and its consumer preferences.

Source of Bone Broth:

Bone broth can be derived from various animals, including poultry, beef, and pork. However, poultry-based bone broth is predicted to dominate the market, accounting for 42% of the share in 2024. Poultry bone broth is considered a healthier option due to its lower fat and calorie content compared to beef or pork-based broths. This makes it particularly appealing to health-conscious individuals and those on weight management diets. Additionally, poultry bone broth is a popular choice among consumers who prefer leaner animal protein sources.

Nature of the Product:

Bone broth products are available in both conventional and organic varieties. The conventional segment is expected to dominate the market, with a 73% share in 2024. This segment is popular due to its affordability and availability in a variety of forms, including ready-to-drink liquids, powders, and concentrates. The organic segment, while smaller, is growing steadily as consumers increasingly seek out products made with non-GMO ingredients and free from artificial additives. The demand for organic bone broth is closely linked to the broader trend of organic food consumption and is expected to drive further innovation in the market.

Regional Insights

The bone broth market's growth varies by region, with North America and Europe expected to dominate due to the rising demand for nutrient-dense foods and convenient meal options.

North America:

In North America, particularly the U.S., the bone broth market is poised to hold a 37% share in 2024. The fast-paced lifestyle of consumers, coupled with the increasing demand for ready-to-eat, convenient foods, is driving growth in the region. Additionally, the rising awareness of bone broth's health benefits, such as improving joint health, boosting immunity, and supporting gut health, is further contributing to its widespread consumption. As the popularity of clean-label and functional foods increases, bone broth is expected to continue its upward trajectory in North America.

Europe:

Europe is also a key player in the bone broth market, projected to account for 28% of the market share in 2024. In European countries, there is a strong focus on nutrient-dense, clean-label foods that cater to health-conscious consumers. The demand for bone broth in Europe is supported by the growing popularity of diets such as paleo which emphasize high-protein and low-carbohydrate foods. As consumers seek functional foods to support their health, bone broth is becoming an essential component of many diets.

Market Drivers

Several key factors are driving the growth of the bone broth market:

1. Health and Wellness Awareness: As consumers become more health-conscious, there is a growing demand for functional foods that provide multiple health benefits. Bone broth, rich in collagen, amino acids, and minerals, is increasingly seen as a natural way to support joint health, digestion, and immunity, making it a popular choice for health-focused individuals.

2. Prevalence of Joint Health Issues: With rising cases of arthritis and other joint-related issues, particularly among aging populations, bone broth is gaining traction as a natural remedy for joint pain and inflammation. According to the Centers for Disease Control and Prevention (CDC), nearly 18.9% of individuals in the U.S. aged 18 years and older were diagnosed with arthritis in 2022. This growing health concern is expected to fuel demand for bone broth products that promote joint health.

3. Popularity of Specific Diets: The increasing adoption of diets such as paleo, which emphasize animal-based protein and fats, is creating a surge in demand for bone broth. Both diets focus on nutrient-dense, high-protein foods, making bone broth an ideal addition for individuals following these dietary patterns.

Market Restraints

Despite its growing popularity, the bone broth market faces several challenges:

1. High Production Costs: While bone broth is a nutritious and cost-effective protein source, its production process can be labor-intensive and time-consuming. The need for slow-cooking bones over an extended period to extract nutrients and flavors adds to the production cost, which can result in higher retail prices for consumers. This may limit its appeal in price-sensitive markets.

2. Consumer Perception: While bone broth is gaining popularity, some consumers may still be hesitant to incorporate animal-based products into their diets. This reluctance may be due to ethical concerns, dietary restrictions, or a preference for plant-based alternatives. As a result, brands may need to work harder to educate consumers on the benefits of bone broth.

3. Supply Chain Challenges: The sourcing of high-quality bones and maintaining a consistent supply chain can present challenges for bone broth manufacturers. Fluctuating raw material costs and availability of key ingredients may affect product pricing and supply consistency.

Market Opportunities

Despite these challenges, there are several opportunities for growth in the bone broth market:

1. Expansion of Organic and Clean-Label Products: As consumers increasingly demand organic and clean-label products, bone broth manufacturers can capitalize on this trend by offering organic, non-GMO, and ethically sourced bone broth options. This will help brands tap into the growing market for natural and sustainably produced foods.

2. Product Innovation and Diversification: Companies can differentiate themselves by developing new bone broth variants, such as vegan bone broth alternatives or flavored versions, to appeal to a wider audience. Offering bone broth in convenient formats, such as ready-to-drink liquids or powders, can also enhance accessibility and consumer adoption.

3. Growth in Emerging Markets: While North America and Europe are leading the bone broth market, emerging markets in Asia-Pacific and Latin America present significant growth potential. As consumers in these regions become more health-conscious and seek functional foods, bone broth manufacturers can expand their reach to capitalize on the growing demand for nutritious and convenient meal options.

Reasons to Buy the Report

✔ Gain an in-depth understanding of the global bone broth market's growth trajectory, trends, and future forecasts.
✔ Identify key market drivers, challenges, and opportunities that will shape the market's evolution.
✔ Discover regional dynamics and learn about high-growth areas in the bone broth industry.
✔ Explore segmentation data to understand consumer preferences and tailor marketing strategies accordingly.
✔ Access competitive intelligence and insights into leading players, emerging trends, and innovative strategies.

Company Insights

Key players in the global bone broth market include:

• Kettle & Fire
• Broth Masters
• Bare Bones Broth
• Epic Provisions
• Osso Good Bones

Recent Developments:

• Kettle & Fire introduced a new line of organic bone broths in 2023 to meet the growing demand for clean-label products.

• Bare Bones Broth expanded its product offerings with a new range of ready-to-drink bone broth in convenient, single-serve packaging.

The bone broth market is set to continue its growth as consumers increasingly seek out nutritious, functional foods that support overall health. By leveraging emerging trends and opportunities, brands can position themselves to capitalize on the expanding demand for this versatile and nutrient-dense product.

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