Toothbrush Market to Surpass US$ 10 Bn by 2031, Reports Persistence Market Research

The global toothbrush market has witnessed significant growth over the past few years and is poised for continued expansion. Estimated to reach a value of US$7.51 billion in 2024, it is projected to grow to US$10.08 billion by 2031, at a Compound Annual Growth Rate (CAGR) of 4.3% from 2024 to 2031. Several factors are driving this growth, including rising awareness about oral health, increasing incidences of oral diseases, and technological innovations in toothbrush design and functionality. The global demand for toothbrushes is being further bolstered by improvements in retail infrastructure and digital commerce, making a wide range of toothbrush products easily accessible to consumers across various geographical regions.

Key growth drivers for the toothbrush market include a surge in eco-friendly products, particularly bamboo toothbrushes, which are responding to growing environmental concerns. Furthermore, the rise of electric and smart toothbrushes, equipped with advanced features like AI integration and app connectivity, is transforming the way consumers approach oral hygiene. Developed markets are witnessing growing demand for premium toothbrushes, while emerging economies, especially in Asia-Pacific, are benefiting from increasing disposable incomes and improving oral health awareness.

Get a Sample Copy of Research Report (Use Corporate Mail id for Quick Response):
https://www.persistencemarketresearch.com/samples/33311

The Asia-Pacific region is the leading geographical market for toothbrushes, accounting for approximately 42% of global sales in 2024. Countries like China and India, with their large population base and rising middle-class incomes, contribute substantially to this growth. Furthermore, the increasing awareness about oral health through government initiatives, public health campaigns, and social media education has propelled this region to the forefront of the market. In addition, the affordability of manual toothbrushes in Asia-Pacific is a significant factor that drives their popularity in rural and underserved areas, further supporting the region's dominant position.

✅Key Highlights from the Report

➤ The global toothbrush market is projected to grow from US$7.51 billion in 2024 to US$10.08 billion by 2031.
➤ Asia-Pacific leads the toothbrush market, accounting for 42% of the global market share in 2024.
➤ Eco-friendly toothbrushes, such as bamboo variants, are gaining popularity due to rising environmental concerns.
➤ The demand for smart toothbrushes with AI and app connectivity is reshaping the market.
➤ Manual toothbrushes remain the dominant product category, especially in developing regions.
➤ The soft bristle segment holds the largest share due to consumer preference for gentle cleaning and reduced gum damage.

✅Market Segmentation

The toothbrush market can be segmented based on product type, bristle type, and end-user preferences.

Product Type Segmentation

The global toothbrush market is primarily segmented into manual and electric toothbrushes. Among these, manual toothbrushes dominate, holding an 80% share of the market in 2024. This segment continues to be popular due to their affordability, accessibility, and simplicity. Manual toothbrushes are widely available across various distribution channels, from local pharmacies to supermarkets, and they remain the preferred choice in rural and underserved regions. The low cost and the lack of dependency on electricity make them an ideal choice for consumers in emerging economies.

Electric toothbrushes, however, are gaining momentum, particularly in developed regions where consumers are increasingly opting for high-tech solutions to improve their oral hygiene routines. Electric toothbrushes are equipped with advanced features such as rotating brush heads, pressure sensors, and timers that ensure a more efficient cleaning experience. This segment is expected to witness strong growth, driven by rising consumer interest in precision brushing and smart oral care devices. Innovations in electric toothbrush technology, such as AI integration and Bluetooth connectivity, are attracting tech-savvy consumers and fueling this growth.

Bristle Type Segmentation

Another important segmentation within the toothbrush market is based on bristle type. The three main types of bristles include soft, medium, and hard bristles. Soft-bristled toothbrushes hold the largest market share, accounting for 70% of the market in 2024. The preference for soft bristles stems from their gentle yet effective cleaning ability, which minimizes the risk of damaging gums and enamel. Dentists widely recommend soft-bristled toothbrushes for all age groups and individuals with sensitive teeth, as they are less likely to irritate the gums. The demand for soft bristles is particularly high among adults and the elderly, who are more likely to experience dental sensitivity.

Medium and hard-bristled toothbrushes are also available, but they are less popular due to their potential to cause harm to the gums and tooth enamel if used incorrectly. While medium bristles may appeal to individuals with firmer teeth or specific needs, hard-bristled toothbrushes are generally avoided due to the risk of long-term damage to dental structures. As oral health awareness grows, the soft bristle segment will continue to dominate the market.

✅Regional Insights

Asia-Pacific: The Leading Region for Toothbrush Sales

The Asia-Pacific region is the dominant player in the global toothbrush market, accounting for 42% of global sales in 2024. The region's population size, which exceeds 4.5 billion people, provides a vast consumer base for toothbrush manufacturers. In countries like China and India, improving economic conditions and rising disposable incomes are fueling the demand for a range of oral care products, including both manual and electric toothbrushes. Moreover, increasing awareness about oral hygiene, supported by government initiatives and health campaigns, is driving demand for toothbrushes in both urban and rural areas.

Asia-Pacific's market growth is also influenced by a growing middle class and an expanding retail infrastructure, which has made oral care products more accessible to consumers. Additionally, as dental tourism continues to rise in countries like India and Thailand, the importance of maintaining good oral health is becoming more ingrained in the region's culture. As a result, manufacturers are focusing on developing cost-effective toothbrush solutions, while premium products are gaining traction in urban areas.

North America and Europe: Growth in Premium and Smart Toothbrush Segments

North America and Europe are also significant markets for toothbrushes, with North America witnessing an increasing demand for smart toothbrushes that offer AI-powered features and real-time feedback. These regions are home to tech-savvy consumers who seek personalized oral care solutions. Brands like Philips and Oral-B have capitalized on this trend by introducing electric toothbrushes with smart features, such as pressure sensors, timers, and app connectivity, which appeal to health-conscious consumers looking for more precision in their oral hygiene routine.

In Europe, rising environmental concerns have driven the demand for eco-friendly toothbrushes, such as bamboo toothbrushes, which are biodegradable and offer a sustainable alternative to traditional plastic toothbrushes. The European market is also witnessing growth in premium toothbrush products that emphasize design, innovation, and functionality. As consumers in these regions become more aware of environmental issues and oral health care, they are increasingly willing to invest in products that align with their values.

✅Market Drivers

Increasing Awareness of Oral Hygiene

One of the key drivers for the toothbrush market is the growing awareness of oral hygiene across the globe. Governments, non-governmental organizations (NGOs), and multinational companies have invested heavily in educational campaigns that emphasize the importance of regular toothbrushing for maintaining good oral health. These initiatives, especially in emerging markets, have been instrumental in shaping consumer behavior, which directly influences the demand for toothbrushes.

Additionally, as the global population continues to grow, so does the prevalence of oral health conditions such as tooth decay, gum disease, and bad breath. This, in turn, drives the demand for effective toothbrushes and oral care products that help mitigate these issues. According to the World Health Organization's 2022 global oral health status report, over 3.5 billion people worldwide suffer from oral diseases, further emphasizing the growing need for preventative dental care products.

Technological Advancements in Toothbrushes

Technological innovations are another key factor driving the toothbrush market. The introduction of electric toothbrushes, along with smart toothbrushes equipped with advanced features such as app connectivity, real-time feedback, and AI-powered cleaning modes, has revolutionized oral care. These innovations cater to tech-savvy consumers who value precision, convenience, and personalized care.

Smart toothbrushes, for example, can monitor brushing habits, provide detailed feedback on areas that require more attention, and even integrate with health apps to track overall oral health progress. This shift toward technological solutions is expected to significantly expand the market for electric toothbrushes, especially in developed markets.

✅Market Restraints

Environmental Concerns

Despite the growing demand for toothbrushes, the environmental impact of traditional plastic toothbrushes is a major restraint to market growth. Billions of plastic toothbrushes are discarded every year, contributing to the global plastic waste crisis. The rise of electronic waste from electric toothbrushes, including batteries and internal circuitry, adds to the environmental challenge.

As consumers become more environmentally conscious, they are increasingly seeking sustainable alternatives, such as bamboo toothbrushes. However, the production and adoption of eco-friendly toothbrushes remain relatively limited due to higher manufacturing costs and slower adoption rates in some regions. This challenge places pressure on manufacturers to balance sustainability with affordability, particularly in price-sensitive markets.

✅Market Opportunities

Growth of Eco-Friendly Products

The rising demand for eco-friendly and sustainable products presents a significant opportunity for growth in the toothbrush market. With increasing environmental awareness, consumers are actively seeking alternatives to plastic toothbrushes, such as biodegradable bamboo toothbrushes. Manufacturers are responding by developing more sustainable toothbrush options, creating a growing niche market for environmentally conscious consumers.

Additionally, regulatory changes, such as bans on plastic products in several countries, are driving the transition toward more sustainable manufacturing processes. This trend is likely to accelerate as more governments impose strict regulations on plastic waste, creating a favorable environment for eco-friendly toothbrushes.

✅Frequently Asked Questions

➤ How Big is the Toothbrush Market?
➤ Who are the Key Players in the Global Toothbrush Market?
➤ What is the Projected Growth Rate of the Toothbrush Market?
➤ What is the Toothbrush Market Forecast for 2032?
➤ Which Region is Estimated to Dominate the Toothbrush Industry Through the Forecast Period?

✅Company Insights

✦ Procter & Gamble
✦ Koninklijke Philips NV
✦ Kolibree
✦ Colgate Palmolive Company
✦ Johnson & Johnson
✦ Lion Corporation
✦ Unilever plc
✦ Hawley & Hazel (BVI) Co. Ltd.
✦ GlaxoSmithKline plc
✦ Ultradent Products Inc.

✅Recent Industry Developments

■ In December 2023, Arrive Technology Inc. acquired AirBox Technologies, aiming to expand its product reach in Canada through a merger with Canadian electric toothbrush retailer Bruush Oral Care Inc.
■ In September 2023, TePe, a Swedish oral care firm, formed a partnership with Clinical Research Dental (CRD) to extend its product distribution throughout Canada and the Caribbean.

Conclusion

The global toothbrush market is experiencing robust growth, driven by a combination of factors including increasing awareness of oral health, technological advancements, and shifting consumer preferences towards eco-friendly and premium products. With a projected CAGR of 4.3% from 2024 to 2031, the market is set to expand significantly, with key players focusing on innovations such as smart toothbrushes, electric toothbrushes, and sustainable alternatives like bamboo variants.

Contact Us:
Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

This release was published on openPR.