Probiotic Drinks Market in US & Canada 2024-2027: Growth Driven By Gut Health Trends | Market Study With US Tariff Impact

The US and Canada Probiotic Drinks market recorded a value of US$ 5,347.04 million in 2023 and is expected to reach a value of US$ 7,658.60 million in 2027, growing at a CAGR of 9.56% during the forecast period (2024-2027).

US and Canada Probiotic Drinks Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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Market opportunities and Growth Drivers

✦ Premiumization of health and wellness beverages

✦ Growing demand for plant-based and dairy-free options

✦ Logistical challenges in cold chain management

✦ Rising demand for convenience, portability, and a variety of flavors and formulations

List of the Key Players in the US and Canada Probiotic Drinks Market:

Lifeway Foods, Inc., Kirk's Probiotic Soda, Plant Veda Foods Ltd., Tropicana Brand Group, Harmless Harvest, Inc., GT's Living Foods LLC, GoodBelly (Next Foods), De La Calle, Health-Ade LLC, RISE Kombucha, General Mills Inc., Dahlicious, YOSO, Buchi (Asheville Kombucha Mamas), Pulp & Press Canada Inc

Industry Development:

In January 2023, Cove Gut Healthy Drinks introduced Cove Gut Healthy Soda, Canada's first zero-sugar functional soda, containing one billion probiotics, prebiotics, and no artificial ingredients. Co-founders John and Ryan MacLellan expanded their brand with this innovative product, which positions Cove Gut Healthy Drinks as a leader in the fast-growing category of shelf-stable, better-for-you sodas. Known for their Kombucha, the company is now venturing into functional sodas.

In August 2023, Yakult revealed plans to expand its production in the US by building a new manufacturing facility in Georgia. This marks a significant investment for the Japan-based company, which saw a 100% increase in US probiotic beverage sales in 2022. The new facility, located in Barrow County-about 45 minutes north-west of Atlanta-will cost $305 million and is expected to begin production in 2026.

Assessing the Effects of U.S. Tariffs on the Market

The U.S. tariff war is reshaping how businesses analyze trends and make strategic decisions. As tariffs drive up costs and disrupt supply chains, companies are increasingly focused on understanding consumer behavior, identifying new sourcing opportunities, and adjusting their operations to remain competitive. The ongoing uncertainty has created a stronger demand for timely insights and data-driven strategies to navigate shifting trade dynamics and economic pressures.

Research Process:

Both primary and secondary data sources have been used in the global US and Canada Probiotic Drinks Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Segment Covered in the US and Canada Probiotic Drinks Market:

By Type: Drinkable Yogurt, Kombucha, Kefir, Tepache, Others

By Ingredient: Lactobacillus, Streptococcus, Bifidobacterium, Others

By Application: Gastrointestinal Health, Vaginal Health, Urinary Tract Health, Oral Health, Anti/Healthy Ageing, Allergies/Asthma, Bone & Joint Health, Brain/Mental Health, Cardiovascular Health, Circulation, Energy/Fatigue Reduction, Metabolic Syndrome/Blood Glucose, Liver Health

By Distribution Channel: Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience Stores, Online Retailers, Other Distribution Channels

Regional Analysis for US and Canada Probiotic Drinks Market:

The regional analysis of the US and Canada Probiotic Drinks Market covers key regions including North America, Europe, Asia Pacific Middle East and Africa and South America. The North America with a focus on the U.S., Canada, and Mexico; Europe, highlighting major countries like the U.K., Germany, France, and Italy, along with other nations in the region; Asia-Pacific, covering India, China, Japan, South Korea, and Australia, among others; South America, with emphasis on Colombia, Brazil, and Argentina; and the Middle East & Africa, which includes Saudi Arabia, the U.A.E., South Africa, and other countries. This comprehensive regional breakdown helps identify unique market trends and growth opportunities specific to each area.

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.

➡ Top-down and bottom-up approach for regional analysis

➡ Porter's five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.

➡ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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People Also Ask:

➠ What is the global sales, production, consumption, import, and export value of the US and Canada Probiotic Drinks market?

➠ Who are the leading manufacturers in the global US and Canada Probiotic Drinks industry? What is their operational status in terms of capacity, production, sales, pricing, costs, gross margin, and revenue?

➠ What opportunities and challenges do vendors in the global US and Canada Probiotic Drinks industry face?

➠ Which applications, end-users, or product types are expected to see growth? What is the market share for each type and application?

➠ What are the key factors and limitations affecting the growth of the US and Canada Probiotic Drinks market?

➠ What are the various sales, marketing, and distribution channels in the global industry?

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