India Social Commerce Market Size Worth USD 54.3 Billion by 2033 | Industry Growing at a CAGR of 22.40%

Social Commerce Market in India 2025:

How Big is the India Social Commerce Industry?

The India social commerce market size reached USD 7.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.3 Billion by 2033, exhibiting a growth rate (CAGR) of 22.40% during 2025-2033.

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 7.2 Billion
Market Size in 2033: USD 54.3 Billion
Market Growth Rate (CAGR) 2025-2033: 22.40%

India Social Commerce Market Trends and Drivers:

The India social commerce market is undergoing accelerated growth, fueled by the intersection of favorable digital policies, technological innovation, and changing consumer habits that are reshaping the manner in which products and services are being acquired and sold online. The penetration of smartphones and the dramatic growth of social media platforms have initiated a vibrant digital landscape in which consumers interact with brands more organically as part of online communities.

With a young, digitally connected population and rising disposable incomes, consumer expenditure is growing, fueled by the expanding power of social media influencers and user-generated content that enhance trust and engagement in the online buying process. The convergence of social networking capabilities with e-commerce functionality is transforming traditional retailing, enabling companies to provide real-time engagement, personalized recommendations, and frictionless payment options that optimize the customer experience.

Concurrently, innovations in artificial intelligence, big data, and machine learning are empowering platforms with capabilities to maximize user targeting, better manage inventory, and execute data-led marketing strategies-resulting in hyper-personalized shopping experiences. Strategic partnerships among social platforms and large e-commerce players are also facilitating integrated offerings that optimize product discovery, enhance user engagement, and optimize logistics and delivery infrastructures. The growth of content-based commerce, including live streaming, influencer marketing campaigns, and short videos, is obscuring the boundaries between entertainment and shopping, stimulating impulse purchases and long-term consumer interest.

Meanwhile, enhanced digital payment infrastructure and universal affordable internet access are building the foundation for seamless and secure transactions, which are increasing trust in social commerce platforms. Public support for entrepreneurship and digitalization is creating a favorable regulatory framework that promotes innovation, startup ecosystem, and foreign investment. In addition, rising consumer demand for sustainability is urging brands to follow environmentally friendly practices, enhancing customer loyalty and differentiation. Together, these interrelated trends-across technology, infrastructure, consumer behavior, and regulatory support-are driving India social commerce market toward sustainable growth, making it a crucial and competitive element of the country's overall digital economy.

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India Social Commerce Market Report Segmentation:

The India social commerce market is segmented on the basis of business model, device type and product type.

Breakup by Business Model:

• Business to Consumer (B2C)
• Business to Business (B2B)
• Consumer to Consumer (C2C)

Breakup by Device Type:

• Laptops and PCs
• Mobiles
• Others

Breakup by Product Type:

• Personal and Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food and Beverages
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Top Players Analysis:

The report provides a detailed analysis of the competitive environment. It covers various aspects such as market structure, positioning of key players, top strategies for success, a competitive dashboard, and a company evaluation quadrant. Furthermore, the report includes comprehensive profiles of all major companies.

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Other Key Points Covered in the Report:

• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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