Evolving Market Trends In The Plant-Based Bars Industry: Laird Superfood Launches Plant-Based Protein Bar With Adaptogens

The Plant-Based Bars Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Expected Plant-Based Bars Market Size During the Forecast Period?
In recent years, the market size of plant-based bars has seen massive growth. The market is projected to expand from $5.68 billion in 2024 to $6.27 billion in 2025, with a compound annual growth rate (CAGR) of 10.2%. This substantial growth during the historical period can be linked to the increasing popularity of plant-based diets, heightened health awareness, burgeoning vegan and vegetarian movements, a preference for clean labels, and the demand for allergen-free options.

In the coming years, the market size of plant-based bars is predicted to witness robust expansion. The market is projected to reach a worth of $9.14 billion in 2029, growing at a compound annual growth rate (CAGR) of 9.9%. This predicted growth during the forecast period is primarily due to functional ingredients, expansion of the global market, the boom in e-commerce, sustainable packaging practices, and exploration of culinary flavours. The forecast period is also expected to see major market trends like collaborations and partnerships, ingredient innovation, the adoption of regenerative agriculture, the use of blockchain technology for enhanced transparency, and the use of alternative protein blends.

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What Are the High-Growth Segments in the Plant-Based Bars Market?
The plant-based bars market covered in this report is segmented -

1) By Type: Cereal And Granola Bars, Protein Bars, Energy Bars And Meal Replacement Bars, Fruit And Nut Bars, Other Types
2) By Nature: Organic, Conventional
3) By Distribution Channel: Super markets And Hyper markets, Specialty Stores, Convenience Stores, Online Retail Stores, Other Distribution Channels

Subsegments:
1) By Cereal And Granola Bars: Oats-Based Bars, Mixed Grain Bars, Seed-Based Bars
2) By Protein Bars: Soy Protein Bars, Pea Protein Bars, Hemp Protein Bars, Other Plant-Based Protein Bars
3) By Energy Bars And Meal Replacement Bars: High-Fiber Energy Bars, Low-Sugar Energy Bars, Nutrient-Dense Meal Replacement Bars
4) By Fruit And Nut Bars: Fruit-Only Bars, Nut-Only Bars, Mixed Fruit And Nut Bars
5) By Other Types: Veggie-Based Bars, Superfood Bars, Gluten-Free Bars

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What Key Drivers Are Expected to Influence Future Plant-Based Bars Market Growth?
The escalating interest in sporting and fitness activities is predicted to boost the expansion of the plant-based bars market. This interest stems from the desire to enhance physical fitness, overall health, and engagement in sports. Plant-based bars, often utilized during sports and fitness activities, are prized for their easy use, portability and nutritional advantages. They can significantly contribute to boosting performance and recovery during such activities. Utilized as an intra-workout snack, a pre-workout enhancer, and a post-workout recuperating aid, they also provide nutritional and protein benefits. As an example, the Sports & Fitness Industry Association, an American association that advocates for sports and fitness participation and industry vigour, revealed in February 2024, that 242 million Americans, amounting to 78.8% of the population, participated in an activity at least once in 2023. This shows a 2.2% growth from the previous year and marks the tenth year of continuous growth, with five million more people participating in activities in 2023. Consequently, the growing interest in sports and fitness activities is anticipated to fuel the expansion of the plant-based bars market.

Which Companies Hold the Largest Share Across Different Plant-Based Bars Market Segments?
Major companies operating in the plant-based bars market include General Mills Inc., Kellogg Company, Orgain Inc., Clif Bar & Company, Nature's Path Foods Inc, Garden of Life LLC., KIND Snacks, RXBAR, Square Organics Inc, Go Macro LLC, Probar LLC., NuGo Nutrition, Lenny & Larry's LLC, 22 Days Nutrition, Health Warrior Inc., BHU Foods, Bobo's Oat Bars, Simply Protein, Thunderbird Real Food Bars, Greens Gone Wild LLC., ZEGO Foods, R.E.D.D., No Cow LLC, Kuli Kuli Inc., Raw Rev, Evo Hemp, Picky Bars Inc., LoveRaw Ltd., 88 Acres Foods Inc., Taos Bakes

What Trends Are Driving Growth in The Plant-Based Bars Market?
The emergence of product innovation is a trend that is currently being seen in the plant-based bars market. Major enterprises in the industry are creating new products as a strategy to fortify their market standing. Laird Superfood Inc., an American firm known for manufacturing plant-based and functional foods, for example, rolled out a plant-based protein bar laced with adaptogens in July 2022. The unique product is prepared with ten grams of plant-derived protein from peas, hemp seeds, and pumpkin seeds, along with six grams of dietary fiber and every essential amino acid. In addition, the bar, provided in a selection of four flavors - peanut butter, peanut butter chocolate chip, chocolate mint, and lemon almond, boasts being non-GMO, dairy-free, soy-free, and gluten-free. Furthermore, with no artificial flavors, colors, or preservatives, it serves as a beneficial source of protein, fiber and various other nutrients. It also suits the dietary preferences of vegans or those with lactose intolerance.

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What Are the Emerging Geographies for The Plant-Based Bars Market Growth?
North America was the largest region in the plant-based bars market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the plant-based bars market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Plant-Based Bars Market?
2. What is the CAGR expected in the Plant-Based Bars Market?
3. What Are the Key Innovations Transforming the Plant-Based Bars Industry?
4. Which Region Is Leading the Plant-Based Bars Market?

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