Press release
Sports Nutrition & Fitness Supplements Market Growth Analysis, Market Dynamics, Key Players and Innovations, Outlook and Forecast 2025-2032

The global Sports Nutrition & Fitness Supplements market was valued at USD 7,290.4 million in 2023 and is projected to reach USD 9
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▶ Regional Insights :
North America, especially the United States, remains a key market due to high fitness participation and established brands.
Europe and Asia-Pacific are experiencing increasing demand, supported by expanding health economies and rising disposable incomes.
China and other emerging markets are showing strong growth potential, although specific forecast data remains unspecified.
▶ Market Segmentation
▶ By Type:
• Protein Powders
• Energy Bars
• Sports & Energy Drinks
• Other
▶ By Application:
• Supermarkets and Hypermarkets
• Specialist Retailers
• Online Retailers
▶ By Region:
• North America (U.S., Canada, Mexico)
• Europe (Germany, UK, France, etc.)
• Asia-Pacific (China, India, Japan, Australia, etc.)
• Middle East and Africa
• South and Central America
▶ Key Market Dynamics
▶ Growth Drivers:
Increasing health consciousness and demand for performance-enhancing products
Wider product accessibility via e-commerce and specialist retailers
Technological advancements in supplement formulation
▶ Challenges:
Regulatory scrutiny and standardization issues
Intense competition from both global and regional brands
High cost and limited awareness in emerging economies
▶ Opportunities:
Expansion into emerging markets
Product innovation (e.g., plant-based and organic supplements)
Strategic partnerships and influencer marketing
▶ Competitive Landscape
Major players in the market include:
• Glanbia Nutritionals
• BellRing Brands
• Cellucor
• Herbalife
• Nestlé
• Abbott Nutrition
• Clif Bar
• Quest Nutrition
• NOW Foods
• Amway (Nutrilite XS)
• Science in Sports, and others
These companies focus on strategic mergers, new product launches, and brand endorsements to maintain competitive advantage.
▶ Wellness & Health Industry Context :
According to the Wellness & Health Research Center:
The global wellness economy was valued at USD 4.8 trillion.
Asia Pacific leads with $1.68 trillion in spending, followed by North America ($1.42 trillion) and Europe ($1 trillion).
In China, the health service industry grew from 7.7 trillion yuan in 2019 to 8.8 trillion yuan in 2021, with 8.1% annual growth.
▶ Key Chapters in the Report
• Introduction & Definition
• Market Size (Volume & Revenue)
• Competitive Landscape Analysis
• Market Segmentation by Type
• Market Segmentation by Application
• Regional Market Trends
• Technology Trends
• Regulatory and Policy Analysis
• Market Challenges & Opportunities
• Strategic Recommendations
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▶ Frequently Asked Questions (FAQ)
▶ What is the current size of the global Sports Nutrition & Fitness Supplements market?
As of 2023, the global Sports Nutrition & Fitness Supplements market is valued at USD 7,290.4 million.
▶ What is the expected market value by 2030?
The market is projected to reach approximately USD 9,288 million by 2030.
▶ What is the forecasted CAGR for the market during 2023-2030?
The market is expected to grow at a compound annual growth rate (CAGR) of 3.5% over the forecast period.
▶ What are the major types of products in the Sports Nutrition & Fitness Supplements market?
• The key product types include:
• Protein Powders
• Energy Bars
• Sports & Energy Drinks
• Other Supplements
▶ Which distribution channels are primarily used in this market?
The main distribution channels are:
• Supermarkets and Hypermarkets
• Specialist Retailers
• Online Retailers
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